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Google - An Innovative Leader on the Move

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Last updated: 18 Jan 2012 Update History

Report Status: Archived

Report Pages: 23

Analyst: Kylie Wansink

Synopsis

While Google still concentrates on its search engine services it has also become an innovative leader and player in not only the online digital media arena but also the mobile space. Its recent announcements regarding Motorola Mobility, Google+, Google Wallet, Google Offers, and YouTube Rentals indicate this company is again making important strategic moves that it hopes will position it well for the future. In addition, Google is closing down some services which have failed to take hold, such as PowerMeter and Google Health. Google’s moves are often influential - even if they aren’t profitable.

Key developments:

Recently Google has begun to make major strategic moves; Google has entered the m-wallet space; it has expanded its VoD offerings; it is developing a location-based deals service.

Companies covered in this report include:

Google

Financial information includes:

Google advertising spend; Google Chrome market share; a report providing Google financial information prepared by Indigo Equity Research.

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