Archived report. This report was archived in June 2004 and has not been updated. The rapid developments of new technologies and their transformation into potential distribution channel for new products and services is making it difficult for organisations to know which one would suit their market position best. There is a lot of hype in the market, driven by those with vested interests in particular developments. This report provides insights into the various channels and assists in making the right decision regarding the selection of the most appropriate channel. The key is aligning the channel with the current business and from there use it to enhance market positions.
2. Multiple channel marketing
3. Selecting the best channel
3.1 TV vs PC
3.2 PC still the main device
4.1 a medium rather than a message
4.2 The Internet: a new distribution environment
4.3 Add clicks to bricks
4.4 Think global
4.5 Business re-engineering is required
4.6 New business transaction model
4.7 Changing business models
4.8 First and second tier customers
5. Business Channels
5.1 Personal business done at work
5.2 Business to employees (B2E) systems
5.3 B2E applications and benefits
6. Related reports
Table 1 – Estimates of US workers with access to the Internet
Paul has been a consistent champion of improving broadband in Australia, and is most deserving of the industry's ongoing support.
B Beckor, Callpoint, Australia
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.