Global - Services -Technologies as distribution channels

Synopsis

Archived report. This report was archived in June 2004 and has not been updated. The rapid developments of new technologies and their transformation into potential distribution channel for new products and services is making it difficult for organisations to know which one would suit their market position best. There is a lot of hype in the market, driven by those with vested interests in particular developments. This report provides insights into the various channels and assists in making the right decision regarding the selection of the most appropriate channel. The key is aligning the channel with the current business and from there use it to enhance market positions.

Table of Contents

  • 1. Synopsis
  • 2. Multiple channel marketing
  • 3. Selecting the best channel
    • 3.1 TV vs PC
    • 3.2 PC still the main device
  • 4. Internet
    • 4.1 a medium rather than a message
    • 4.2 The Internet: a new distribution environment
    • 4.3 Add clicks to bricks
    • 4.4 Think global
    • 4.5 Business re-engineering is required
    • 4.6 New business transaction model
    • 4.7 Changing business models
    • 4.8 First and second tier customers
      • 4.8.1 Portals
  • 5. Business Channels
    • 5.1 Personal business done at work
    • 5.2 Business to employees (B2E) systems
    • 5.3 B2E applications and benefits
  • 6. Related reports
  • Table 1 – Estimates of US workers with access to the Internet

Related Reports

Focus Report Profile

Technologies

Digital Media

Number of pages 6

Status Archived

Last updated 30 Jun 2004

Analyst: Kylie Wansink

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