Global - Reference - Services - Strategies - Pricing

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Last updated: 18 May 2004 Update History

Report Status: Archived

Report Pages: 11

Analyst: Kylie Wansink

Synopsis

Archived report. This report was archived in 2004 and has not been updated. Although there is no real difference in the costs to provide fixed line services, operators have tried to differentiate their products on price, offering unwanted services and complex packages as a reason for price hikes. The situation is similar for wireless communications. This report examines some of the pricing strategies already in place and being considered, including product and price bundling, balance between usage charges and access charges, billing mobile calls by the second and improved customer service to reduce churn.

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