Global - Reference - Services - Strategies - Pricing


Archived report. This report was archived in 2004 and has not been updated. Although there is no real difference in the costs to provide fixed line services, operators have tried to differentiate their products on price, offering unwanted services and complex packages as a reason for price hikes. The situation is similar for wireless communications. This report examines some of the pricing strategies already in place and being considered, including product and price bundling, balance between usage charges and access charges, billing mobile calls by the second and improved customer service to reduce churn.

Table of Contents

  • 1. Synopsis
  • 2. The complex price plans of a commodity
  • 3. Patterns in price developments
  • 4. Key trends
  • 5. commoditising markets
  • 6. The great telecoms consumer rip-off
  • 7. Innovative packages
    • 7.1 Price bundling
    • 7.2 Product bundling
    • 7.3 Strategic bundling (analysis)
  • 8. Discounting
  • 9. Why pay for minutes if I only use seconds?
  • 10. Churn
    • 10.1 Expensive strategy
    • 10.2 Focus on retaining customers
    • 10.3 Reasons for churn
    • 10.4 Churn reduction strategies
    • 10.5 Benchmarking Study
    • 10.6 Cross selling based on real value
      • 10.6.1 ……not on industry conditions
  • 11. Cramming
  • 12. Uncollectable bills
  • 13. Slamming
  • 14. Related reports
  • Table 1 – Distribution prices of content
  • Table 2 – Bundled service preferences
  • Table 3 – Client reports churn statistics
  • Table 4 – Uncollectable bills in markets with open competition
  • Exhibit 1 – Pricing strategies from carriers and service providers

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Number of pages 11

Status Archived

Last updated 18 May 2004
Update History

Analyst: Kylie Wansink

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