Archived report. This report was archived in 2004 and has not been updated. Although there is no real difference in the costs to provide fixed line services, operators have tried to differentiate their products on price, offering unwanted services and complex packages as a reason for price hikes. The situation is similar for wireless communications. This report examines some of the pricing strategies already in place and being considered, including product and price bundling, balance between usage charges and access charges, billing mobile calls by the second and improved customer service to reduce churn.
2. The complex price plans of a commodity
3. Patterns in price developments
4. Key trends
5. commoditising markets
6. The great telecoms consumer rip-off
7. Innovative packages
7.1 Price bundling
7.2 Product bundling
7.3 Strategic bundling (analysis)
9. Why pay for minutes if I only use seconds?
10.1 Expensive strategy
10.2 Focus on retaining customers
10.3 Reasons for churn
10.4 Churn reduction strategies
10.5 Benchmarking Study
10.6 Cross selling based on real value
10.6.1 ……not on industry conditions
12. Uncollectable bills
14. Related reports
Table 1 – Distribution prices of content
Table 2 – Bundled service preferences
Table 3 – Client reports churn statistics
Table 4 – Uncollectable bills in markets with open competition
Exhibit 1 – Pricing strategies from carriers and service providers
Easy uncomplicated ordering and delivery system, nicely done.
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.