Global - Reference - Services - Strategies - Marketing

Synopsis

Archived report. This report was archived in 2006 and has not been updated. Despite the falling prices of many telecommunications services, the number of services available is increasing and hence the overall cost to the user. If growth is to be maintained, new business models must be found to provide the new services, but also to keep them affordable. This report discusses strategies for this to be accomplished, including permission based marketing, the absorption of telecom costs into larger commercial e-products, the accent on communication rather than data transfer, and the effective use of broadband.

Table of Contents

  • 1. Synopsis
  • 2. The battle for the consumer
  • 3. New business models required
  • 4. How to make money in the telco business
  • 5. What makes mass products and services successful?
    • 5.1 Simplicity
    • 5.2 Comfort
    • 5.3 Affordable
    • 5.4 Global standards
    • 5.5 Need for marketers
  • 6. E-marketing
  • 7. Users in the driver’s seat
  • 8. Communication not information is king
  • 9. From national monopoly to niche monopoly
  • 10. Target market: top end of consumer market
  • 11. The small business market
  • 12. Change in perception will cause massive changes
  • 13. From market segments to communities
  • 14. Related reports

Related Reports

Purchase this Report

US$50.00

Licence Information

Focus Report Profile

Technologies

Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages 11

Status Archived

Last updated 3 May 2006
Update History

Analyst: Kylie Wansink

Share this Report

Purchase with Confidence

For what I was looking for, the website had been a great help. It had all the information I needed and the navigation was easy. Purchasing the reports was straightforward and I got the reports in no time. I’m very satisfied with it.

C Vitug, Brightpoint

Special Offers

Bahrain - Telecoms, Mobile and Broadband - Statistics and Analyses
US$375.00 until 12 Feb 2020
(normal price US$750.00)

Lebanon - Telecoms, Mobile and Broadband - Statistics and Analyses
US$375.00 until 12 Feb 2020
(normal price US$750.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.


Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.