Global - Reference - Business - Portals and Search Engines

Synopsis

Archived report: this report was archived in September 2006 and has not been updated. Portals were initially seen as having great potential in the late 1990s, and the first portals were sold to larger operators for huge sums. However the prices paid had little to do with the profitability of the portals. Subsequent events have shown a decrease in usage and profitability, and several operators have failed. While portals have a place, most current services are missing the market. Most portals are broadly built and are often very shallow, especially those from the existing media companies. Internet users are increasingly looking for very narrow but deep information, and are learning where to find it themselves.

Table of Contents

1. Synopsis
2. Related reports
3. Portals ain’t portals
4. The fall and rise of the portal
5. Portal Models
- 5.1 Gatekeepers model
- 5.2 Money generating Internet site model
- 5.3 Advertising model
- 5.4 Search and advice models
- 5.5 Vertical portals from content providers
6. Our own experiences
7. Browsers
- 7.1 Growth of Mozilla
  - 7.1.1 Firefox upsetting the status quo
- 7.2 Statistics from 2005
8. Search engines
- 8.1 Introduction
- 8.2 Types of search engines
- 8.3 A threat to Google?
- 8.4 Google expanding its service
  - 8.4.1 OpenOffice
  - 8.4.2 Google Analytics
  - 8.4.3 Google Earth
  - 8.4.4 Google Print
- 8.5 Yahoo! also looking outside the box
- 8.6 Statistical reports from 2005
  - 8.6.1 US market shares
  - 8.6.2 Paid-search advertising
- 8.7 Reports from 2004
  - 8.7.1 US findings
  - 8.7.2 Global findings
9. Intelligent agent (Knowbots)

Table 1 – US browser market shares – early 2005
Table 2 – How people find Websites
Table 3 – Major search engine shares in the US – 2004 - 2005
Table 4 – Global advertising revenues for selected portals – 2003 – 2004
Table 5 – Most used search engines by US adult Internet users – June 2004
Table 6 – Global search engine market share – 2003 and 2004

Exhibit 1 – What are Intelligent Agents?

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Technologies

Digital Media
Internet

Number of pages 11

Status Archived

Last updated 15 Sep 2006
Update History

Analyst: Kylie Wansink

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