Global - Mobile data - WAP (Research discontinued 2003)


The primary focus of WAP is to provide access to Internet services over hand-held devices, which are not computers and typically have a very limited user interface. However, by 2002 there was no indication that WAP, GPRS or 3G would be able to deliver on the promises. WAP as a mass mobile technology was basically dead. This report discusses past developments, the hype that was associated with the marketing of WAP, and its subsequent failures. The technology used by WAP is also described.

Table of Contents

  • 1. Synopsis
  • 2. Introduction
  • 3. The WAP hype
  • 4. Analysis of the WAP hype
    • 4.1 The WAP mismatch
    • 4.2 WAP too little too early
    • 4.3 Niche market opportunities
    • 4.4 The WAP story unfolding
    • 4.5 Pricing issues
    • 4.6 Reluctant handset suppliers (and who can blame them)
    • 4.7 Have we learned something
    • 4.8 Future trends
  • 5. Technology
    • 5.1 WAP Forum
    • 5.2 How does WAP work?
    • 5.3 Functionality for mobile applications
    • Table 1 – Numbers intending to use WAP for wireless purchases
    • Exhibit 1 – The challenges of mobile Internet access

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Mobile & Wireless Broadband and Media

Number of pages 6

Status Archived

Last updated 14 Feb 2003
Update History

Analyst: Kylie Wansink

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