Global - Mobile Media - Mobile TV & Video

Synopsis

Archived report. This report was archived in 2010 and has not been updated since. For close to a decade the mobile industry has been talking about mobile TV. True, the first technologies used for it were rather crude, but the so-called 2.5G technologies started to show what would be possible – from a technology point of view at least.

However, attempts to then link it to TV and try to attract users by offering TV content over a mobile phone has never taken off in any serious way. Mobile video entertainment and communication services however certainly have a bright future –particularly once mobile broadband services allow it to become truly mass market. This report provides analysis of the emerging mobile TV/video media market, including broad global statistics and a brief overview of developments occurring around the world.

Table of Contents

1. Synopsis
2. Mobile TV is dead – long live mobile video
- 2.1 Focus on video media, not TV
3. Mobile TV standards
- 3.1 DVB-H for Europe
4. Snapshot of mobile TV around the world
5. Mobile TV/video published statistics and forecasts
- 5.1 The broadcaster and the mobile operator
6. Related reports

Table 1 – Comparison of analysts’ mobile TV/video subscriber forecasts – 2009; 2011; 2013
Table 2 – Worldwide mobile ad spending – 2008; 2013
Table 3 – Worldwide mobile TV ad spending – 2008; 2013

Exhibit 1 – First example of video media collaboration
EXHIBIT 2 – Mobile TV/video – Unicast and MBMS
Exhibit 3 – Confusing mobile TV technologies
Exhibit 4 – Open Mobile Video Coalition
Exhibit 5 – Mobile TV/Video – emerging across the world

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Licence Information

Focus Report Profile

Technologies

Broadcasting
Digital Media
Mobile & Wireless Broadband and Media

Number of pages 9

Status Archived

Last updated 10 Feb 2010
Update History

Analyst: Kylie Wansink

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