Synopsis

Archived report. This report was archived in 2010 and has not been updated since. For close to a decade the mobile industry has been talking about mobile TV. True, the first technologies used for it were rather crude, but the so-called 2.5G technologies started to show what would be possible – from a technology point of view at least.

However, attempts to then link it to TV and try to attract users by offering TV content over a mobile phone has never taken off in any serious way. Mobile video entertainment and communication services however certainly have a bright future –particularly once mobile broadband services allow it to become truly mass market. This report provides analysis of the emerging mobile TV/video media market, including broad global statistics and a brief overview of developments occurring around the world.