Global - Mobile Media - Mobile TV & Video


Archived report. This report was archived in 2010 and has not been updated since. For close to a decade the mobile industry has been talking about mobile TV. True, the first technologies used for it were rather crude, but the so-called 2.5G technologies started to show what would be possible – from a technology point of view at least.

However, attempts to then link it to TV and try to attract users by offering TV content over a mobile phone has never taken off in any serious way. Mobile video entertainment and communication services however certainly have a bright future –particularly once mobile broadband services allow it to become truly mass market. This report provides analysis of the emerging mobile TV/video media market, including broad global statistics and a brief overview of developments occurring around the world.

Table of Contents

  • 1. Synopsis
  • 2. Mobile TV is dead – long live mobile video
    • 2.1 Focus on video media, not TV
  • 3. Mobile TV standards
    • 3.1 DVB-H for Europe
  • 4. Snapshot of mobile TV around the world
  • 5. Mobile TV/video published statistics and forecasts
    • 5.1 The broadcaster and the mobile operator
  • 6. Related reports
  • Table 1 – Comparison of analysts’ mobile TV/video subscriber forecasts – 2009; 2011; 2013
  • Table 2 – Worldwide mobile ad spending – 2008; 2013
  • Table 3 – Worldwide mobile TV ad spending – 2008; 2013
  • Exhibit 1 – First example of video media collaboration
  • EXHIBIT 2 – Mobile TV/video – Unicast and MBMS
  • Exhibit 3 – Confusing mobile TV technologies
  • Exhibit 4 – Open Mobile Video Coalition
  • Exhibit 5 – Mobile TV/Video – emerging across the world

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Digital Media
Mobile & Wireless Broadband and Media

Number of pages 9

Status Archived

Last updated 10 Feb 2010
Update History

Analyst: Kylie Wansink

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