Global - Mobile Data - SMS & Instant Messaging


Archived report. This report was archived in 2007 and has not been updated. Person-to-person messaging services such as SMS are a popular way to communicate and are often used as a cheaper alternative to making mobile calls. The SMS market grew by default despite carriers refusing to properly market and package their SMS services for most of the 1990s. Today around 1 trillion text messages are sent each year, and this number is growing. The mobile industry is now looking towards Instant Messaging, with dozens of trials taking place around the world. This report provides an overview and analysis of both the SMS and IM markets and includes statistics and forecasts.

Table of Contents

  • 1. Synopsis
  • 2. Introduction
    • 2.1 A market grown by default
    • 2.2 Skyrocketing growth driven by low access to mobiles
    • 2.3 SMS in the USA
    • 2.4 Instant Messaging (IM)
      • 2.4.1 Growing preference of business users for IM over SMS
    • 2.5 Premium SMS
  • 3. SMS and IM statistics and forecasts
    • 3.1 IM statistics
    • 3.2 SMS statistics
  • 4. SMS market analysis
    • 4.1 Will SMS grow beyond its current niche market?
      • 4.1.1 Success depends on new business models
  • 5. SMS trends and developments
    • 5.1 SMS translation services
    • 5.2 SMS pornography
    • 5.3 Permission-based SMS
      • 5.3.1 Mobile 365 (rebranded as Sybase 365)
  • 6. IMS Market
    • 6.1 Collaboration on improving systems
  • 7. Unstructured Supplementary Service Data (USSD)
    • 7.1 Store-and-forward messaging services
    • 7.2 Key benefits
    • 7.3 Early providers
    • 7.4 Analysis
  • 8. Related reports
  • Table 2 – US Consumer IM Destinations and monthly growth – June 2005 - July 2005
  • Table 1 – Estimated number of SMS text messages sent worldwide – 2006; 2010
  • Table 3 – Data as a percent of revenue for top 15 companies – 2003

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Mobile & Wireless Broadband and Media

Number of pages 10

Status Archived

Last updated 5 Mar 2007
Update History

Analyst: Kylie Wansink

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