Global - Mobile Data - Multimedia Messaging Service (MMS)


Archived report. This report was archived in 2007 and has not been updated. As an extension of the immensely popular SMS service, MMS provides the ability to send longer text messages, as well as music and pictures. It also allows the sending of messages to multiple recipients. Started in 2001, it has so far failed to take off although there is some evidence that this is beginning to change. There are however many technical and commercial issues to overcome, and in the meantime new technologies such as 3G and Mobile TV have entered the market. It looks like only wireless broadband will be able to deliver a sustainable economic platform for these triple play multimedia services. This report provides an overview and insight into the MMS market, and includes statistics and pricing information.

Table of Contents

  • 1. Synopsis
  • 2. Multimedia Messaging Service (MMS)
  • 3. Analysis of MMS and other video based mobile developments
    • 3.1 The future is indeed video communications
    • 3.2 International overview
    • 3.3 Mobile video has been over-hyped
    • 3.4 Financial and technical limitations
    • 3.5 Key market 13-19 year olds
    • 3.6 Market size
    • 3.7 Competing technologies
    • 3.8 Regulation-driven competition
    • 3.9 Checking market realities
    • 3.10 Who takes the lead?
  • 4. Don’t write MMS off yet – another perspective
  • 5. MMS statistics
    • 5.1 2006 statistics and forecasts
    • 5.2 2005 statistics and forecasts
    • 5.3 2004 statistics and forecasts
  • 6. MMS pricing statistics
  • 7. MMS for criminal surveillance
  • 8. MMS industry consortia
  • 9. Related reports
  • Exhibit 1 – Comparison of mobile messaging technologies
  • Exhibit 2 – Comparison: SMS, EMS, MMS by Ovum
  • Exhibit 3 – Comparison: SMS, MMS by Mobile Streams

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Focus Report Profile


Mobile & Wireless Broadband and Media

Number of pages 8

Status Archived

Last updated 8 Jan 2007
Update History

Analyst: Kylie Wansink

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