Synopsis

Archived report. This report was archived in 2007 and has not been updated. Ever since the late 1990s it has been estimated that this market would be worth tens of billions of dollars. But now, a decade later, we have realised only a small fraction of this potential. Once proper wireless broadband technologies become available this market will come into its own. By 2015 mobile content could be worth well in excess of $1 trillion, with voice comprising only a 10% share of the market. As the convergence of services on mobile continues, key markets in 2007 include: music, gambling, games, erotica, Internet access, email, video entertainment, sport applications and permission-based marketing. This report provides an overview and statistics for the mobile content and services industry. It also includes statistics, forecasts and trends for key industry sectors. More detailed information on Mobile TV is provided in a separate report.