Archived report. This report was archived in 2007 and has not been updated. Ever since the late 1990s it has been estimated that this market would be worth tens of billions of dollars. But now, a decade later, we have realised only a small fraction of this potential. Once proper wireless broadband technologies become available this market will come into its own. By 2015 mobile content could be worth well in excess of $1 trillion, with voice comprising only a 10% share of the market. As the convergence of services on mobile continues, key markets in 2007 include: music, gambling, games, erotica, Internet access, email, video entertainment, sport applications and permission-based marketing. This report provides an overview and statistics for the mobile content and services industry. It also includes statistics, forecasts and trends for key industry sectors. More detailed information on Mobile TV is provided in a separate report.
Table of Contents
1. Synopsis
2. Mobile content statistics, trends and forecasts
2.1 2006 statistics
2.1.1 Mobile data ARPU on the rise
2.2 2005 statistics
3. Mobile adult content
3.1 Adult entertainment is big business
3.2 Cherrysauce has millions of hits per month
3.3 Regulatory measures
4. Mobile banking
5. Mobile email
6. Mobile gambling
6.1 Mobile lotteries tipped to lead
7. Mobile games
7.1 Market heads for billions in revenue
8. Mobile Internet
8.1 Mobile Internet standards in development
9. Mobile music and ringtones
9.1 Asia Pacific leads mobile music
9.2 Ringtones and wallpaper on the way out – analysis
10. Mobile User Generated Content (UGC)
10.1 Kink Kommunity
10.2 Personal videos on mobile gaining in popularity
10.3 Consumer broadcast applications
10.4 Camera phones popular
11. Mobile TV and video
11.1 One Minute Guides
12. Mobile sports
12.1 Mobile sports revenue to quadruple
13. Mobile marketing/advertising
13.1 High interest in mobile advertising
13.2 US ready for mobile marketing
14. Mobile and permission-based marketing
14.1 Analysis
15. Related reports
Table 1 – Leading mobile data operators by revenue – Q1 2006
Table 2 – Regional share of mobile entertainment revenues – 2006; 2011
Table 3 – ARPU per mobile user for voice and data by region – 2004
Table 4 – Top US mobile content and applications and annual change – February 2005
Table 5 – Type of mobile content accessed by region – early 2005
Table 6 – Estimated global mobile adult content revenues – 2005 - 2006; 2009; 2011
Table 7 – Mobile game users – global monthly averages – 2005; 2010
Table 8 – Forecast Asia Pacific mobile music revenues – 2005; 2010
Table 9 – Forecast North America mobile music revenues – 2005; 2011
Table 10 – Growth of photo messaging in N America, France, UK – February – July 2006
Table 11 – Forecast global mobile sports revenue – 2006; 2011
Table 12 – Forecast global mobile advertising spend – 2007; 2011
As you know, I have resigned from the Labor Ministry and have decided not to re-contest the seat of Charlton at the next election – both for personal reasons.
Before leaving Parliament, I particularly wish to record my thanks to you for your generous and constructive participation in the deliberations that generated significant economic policy reforms for the Australian community. Continuous economic transformation is a key challenge that faces all Governments.
The development of sound public policy should always be contestable. Ultimately, good and equitable outcomes are not concessions to any particular interest group, but the careful balancing of interests to create the greatest possible benefit for the nation. You have contributed to that, and I sincerely thank you for it.
Greg Combet, Former Minister for Climate Change, Industry and Innovation
