Global - Mobile Content - Statistics and Services

Synopsis

Archived report. This report was archived in 2007 and has not been updated. Ever since the late 1990s it has been estimated that this market would be worth tens of billions of dollars. But now, a decade later, we have realised only a small fraction of this potential. Once proper wireless broadband technologies become available this market will come into its own. By 2015 mobile content could be worth well in excess of $1 trillion, with voice comprising only a 10% share of the market. As the convergence of services on mobile continues, key markets in 2007 include: music, gambling, games, erotica, Internet access, email, video entertainment, sport applications and permission-based marketing. This report provides an overview and statistics for the mobile content and services industry. It also includes statistics, forecasts and trends for key industry sectors. More detailed information on Mobile TV is provided in a separate report.

Table of Contents

  • 1. Synopsis
  • 2. Mobile content statistics, trends and forecasts
    • 2.1 2006 statistics
      • 2.1.1 Mobile data ARPU on the rise
    • 2.2 2005 statistics
  • 3. Mobile adult content
    • 3.1 Adult entertainment is big business
    • 3.2 Cherrysauce has millions of hits per month
    • 3.3 Regulatory measures
  • 4. Mobile banking
  • 5. Mobile email
  • 6. Mobile gambling
    • 6.1 Mobile lotteries tipped to lead
  • 7. Mobile games
    • 7.1 Market heads for billions in revenue
  • 8. Mobile Internet
    • 8.1 Mobile Internet standards in development
  • 9. Mobile music and ringtones
    • 9.1 Asia Pacific leads mobile music
    • 9.2 Ringtones and wallpaper on the way out – analysis
  • 10. Mobile User Generated Content (UGC)
    • 10.1 Kink Kommunity
    • 10.2 Personal videos on mobile gaining in popularity
    • 10.3 Consumer broadcast applications
    • 10.4 Camera phones popular
  • 11. Mobile TV and video
    • 11.1 One Minute Guides
  • 12. Mobile sports
    • 12.1 Mobile sports revenue to quadruple
  • 13. Mobile marketing/advertising
    • 13.1 High interest in mobile advertising
    • 13.2 US ready for mobile marketing
  • 14. Mobile and permission-based marketing
    • 14.1 Analysis
  • 15. Related reports
  • Table 1 – Leading mobile data operators by revenue – Q1 2006
  • Table 2 – Regional share of mobile entertainment revenues – 2006; 2011
  • Table 3 – ARPU per mobile user for voice and data by region – 2004
  • Table 4 – Top US mobile content and applications and annual change – February 2005
  • Table 5 – Type of mobile content accessed by region – early 2005
  • Table 6 – Estimated global mobile adult content revenues – 2005 - 2006; 2009; 2011
  • Table 7 – Mobile game users – global monthly averages – 2005; 2010
  • Table 8 – Forecast Asia Pacific mobile music revenues – 2005; 2010
  • Table 9 – Forecast North America mobile music revenues – 2005; 2011
  • Table 10 – Growth of photo messaging in N America, France, UK – February – July 2006
  • Table 11 – Forecast global mobile sports revenue – 2006; 2011
  • Table 12 – Forecast global mobile advertising spend – 2007; 2011
  • Exhibit 1 – Key m-gambling market segments

Related Reports

Focus Report Profile

Technologies

Digital Media

Number of pages 15

Status Archived

Last updated 27 Jun 2007
Update History

Analyst: Kylie Wansink

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