Global - Mobile Content - Industry and Market Analyses


Archived report. This report was archived in 2007 and has not been updated. If we measure the market based on the number of mobile content providers, then there certainly is plenty of interest in the sector. Unfortunately these providers depend on the mobile operators in order to deliver their products to their customers. The business models that these operators offer are hopelessly inadequate. They are not catering for impulse buy models. With the exception of Japan, Korea and China, very few sustainable models are currently in operation. The rest of the world is waiting on MVNO models that provide content providers with the freedom to distribute their own products and manage their own billing and customer service.

Table of Contents

  • 1. Synopsis
  • 2. A market still kept hostage
    • 2.1 Not much progress in almost a decade
    • 2.2 Still no open networks
    • 2.3 Untapped potential
    • 2.4 We are a telecoms industry
    • 2.5 3G is still a voice-driven development
    • 2.6 What do you mean – customer service?
    • 2.7 All we need is competition
  • 3. New marketing and distribution models
    • 3.1 Content providers giving up hope
    • 3.2 Manufacturers supporting bypass solutions
    • 3.3 The race for content
    • 3.4 Branding with partners
    • 3.5 The future: value-chain-based scenarios
    • 3.6 IPX takes on the walled mobile gardens
  • 4. ‘Off-deck’ content – the concept has been around for years – September 2007
    • 4.1 Reinventing the wheel
    • 4.2 Billing remains key problem area
    • 4.3 Video services require different solutions
    • 4.4 Future predictions
  • 5. Mobile marketing remains a furphy
  • 6. Mobile Digital Rights Management (MDRM)
    • 6.1 The Open Mobile Alliance (OMA)
  • 7. Related reports
  • Exhibit 1 – Mobile facts and figures
  • Exhibit 2 – What mobile phone users want
  • Exhibit 3 – Why mobile marketing won’t work

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Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages 10

Status Archived

Last updated 18 Sep 2007
Update History

Analyst: Kylie Wansink

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