Global - Mobile - 3G - Market Issues


Archived report. This report was archived in 2006 and has not been updated. 2G based services will be predominantly voice driven, with a few enhanced services (SMS), and is unlikely to be widely accepted for data applications. 3G is seen as the answer to this, and some companies have paid enormous sums of money to obtain spectrum to allow them to capture this market. Other possible uses are in WLL developments and domestic uses. Having paid such high prices for 3G spectrum, companies are now looking for business opportunities to recoup at least some of the money that they have invested. This report discusses the evolution of 3G; analyses the problems of implementation; describes the difference between 3G and the existing 2½G applications; and provides possible strategies for new players.

Table of Contents

  • 1. Synopsis
  • 2. What is 3G?
  • 3. The future of 3G
    • 3.1 The mobile future is in voice
    • 3.2 3G to support voice
    • 3.3 3G to keep the ARPU up
  • 4. Mobile structural separation needed for survival
  • 5. Possible 3G strategies
    • 5.1 Disrupting the mobile market
    • 5.2 Maintaining ARPUs
    • 5.3 Five-year strategy
    • 5.4 Mobile business models are difficult to change
  • 6. Shifting paradigms
    • 6.1 Early developments since the 1980s
    • 6.2 Infrastructure upgrade
    • 6.3 Infrastructure developments
      • 6.3.1 Mobile backhaul migrating to IP
    • 6.4 WiFi/GPRS/3G combination
  • 7. Business realities
    • 7.1 Mobile data remains a niche market
    • 7.2 Efficiency gains
    • 7.3 Value add in corporate markets
    • 7.4 Lack of standards for applications
      • 7.4.1 Regional fragmentation
    • 7.5 Few other business cases
  • 8. The essential role that 3G could have played
    • 8.1 Debunking the hype
    • 8.2 3G requires new business models
    • 8.3 Technological revolution
    • 8.4 What is the role of WAP?
    • 8.5 Summary
  • 9. Multiple terminal applications
  • 10. Related reports

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Focus Report Profile


Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)

Number of pages 11

Status Archived

Last updated 18 Oct 2006
Update History

Analyst: Kylie Wansink

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