Global - Internet - Marketing - Pauls Opinion (Archived)

Report Cover Image

Last updated: 22 Apr 2003 Update History

Report Status: Archived

Report Pages: 5

Analyst: Kylie Wansink


Since the dotcom collapse in 2000, it has become abundantly clear that the companies that survived did so because they based their businesses on serving the needs of the customer, rather than ramping their shares with spectacular takeovers and self-promotion. Using his own experience as a model, Paul Budde describes how the Internet can be used as an effective marketing tool. Such methods as broad and narrow portals, how to get a good listing on search engines, banner advertising, effective customer relations etc are discussed.

Related Reports

Share this Report

Purchase with Confidence

Could I thank you for making a contribution to this on so many occasions and declare my association with you as a Central Coast resident. I want to say how proud we are of you and how much your expertise has informed us.

Senator Deborah O’Neill, at the Select Senate Committee on the NBN – March 2014

Research Methodology

BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.

For more details, please see:

Research Methodology

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.