Global - E-Commerce - Revenue and Marketing Trends (Archived)

Synopsis

Online purchasing is still a small percentage of most people’s Internet usage, well behind e-mail, entertainment and information services. Of companies that sell online, most are not yet making a profit, but the situation is improving. Those that have become profitable have done so through an emphasis on customer service and effective marketing models, rather than fancy technologies and products. This report discusses the need for customer service, and other factors affecting the success of online trading. By 2003, the total size of e-commerce had already crossed the US$2 trillion barrier. This report was archived in 2003, with subsequent updates being included in the Global – E-Commerce – Overview and Analysis report.

Table of Contents

  • 1. Synopsis
  • 2. Revenue and forecasts
    • 2.1 The market in 2003
    • 2.2 Measuring the Information Economy 2002
    • 2.3 Profitability on the increase
    • 2.4 E-commerce nearly doubled in 2000
    • 2.5 Forrester predicts hypergrowth
    • 2.6 B2B will be the key driver
    • 2.7 Trends from IDC
  • 3. Marketing trends
    • 3.1 Real time personalisation
    • 3.2 Marketing strategy
    • 3.3 Shift in customer behaviour
    • 3.4 Market segmentation
  • 4. Customer service
    • 4.1 Survey from Arthur Andersen
    • 4.2 Survey from Yankee Group
    • 4.3 Abandoned shopping carts
    • Table 1 – Shift in information gathering

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Number of pages 7

Status Archived

Last updated 21 May 2003

Analyst: Kylie Wansink

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