Global - Digital Media - Triple Play Overview & Analyses


Archived report. This report was archived in 2007 and has not been updated. Triple play was the first business model designed to deliver the newly integrated products that are the result of industry changes and convergence. Triple play is where voice, video and data applications are all delivered over one single access subscription. Business model developments such as these will mean many companies will need to be re-constructed before they can realign themselves with the new trends. However, triple play models themselves have so far not lived up to expectations. While there have been some interesting developments in France, Italy and Hong Kong; by and large it has not been the success story that was anticipated. It is the Internet media companies that are now setting the trend and the business models emerging from their stables will become far more important. This report provides an introduction to the triple play/multiple play concept including definitions, potential revenue opportunities for different market segments and information on bandwidth requirements. The report also includes a look at how triple play is developing around the world and BuddeComm’s critical analyses of how successful it will actually be.

Table of Contents

  • 1. Synopsis
  • 2. Introduction
    • 2.1 Definition of multiple play services – OECD 2006
    • 2.2 Benefits of multiple play services – OECD 2006
  • 3. Overview of triple play
    • 3.1 Lower costs led to triple play models
      • 3.1.1 Separation and integration
    • 3.2 The ABC of triple play
      • 3.2.1 Infrastructure market
      • 3.2.2 Content market
      • 3.2.3 Appliances and services market
  • 4. Bandwidth requirements for triple play
    • 4.1 Best effort delivery
    • 4.2 Upload speeds
    • 4.3 Bonded DSL broadens broadband
  • 5. What went wrong with triple play? Analyses 2007
    • 5.1 VoIP and video – hard nuts to crack
    • 5.2 TV camera in front of radio programs
    • 5.3 FASTWEB is leading the charge, for change
    • 5.4 ‘Triple play’ soon to be forgotten
  • 6. Multiple play could lead to decline in spending
  • 7. Spending up on triple play – Infonetics 2006
  • 8. Triple play in the OECD
  • 9. Triple play developments around the world - 2007
    • 9.1 A perspective on quadruple play
  • 10. Related reports
  • Table 1 – Drivers for service providers to deploy triple play services
  • Table 2 – Percentage of operators globally offering unlimited nationwide fixed-line calls – 2005
  • Table 3 – Triple play pricing with per-minute call charges – 2005
  • Table 4 – Double play pricing (voice and data) with per-minute call charges – 2005
  • Table 5 – Bit caps and corresponding service limits from off-network sources – 2005

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Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages 11

Status Archived

Last updated 20 May 2008
Update History

Analyst: Kylie Wansink

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