Global - Digital Media - Triple-Play Models


Archived report. This report was archived in April 2007 and has not been updated since. The business model to deliver the new integrated products that are the result of industry changes and convergence, is known as the triple play model. Triple play is where voice, video and data applications are all delivered over one single access subscription. Developments such as these will mean a lot of companies will need to be re-constructed before they can realign themselves with the new trends. This report includes Paul Budde’s analysis of triple play’s impact in relation to the various sectors of the market, including the infrastructure, content and appliances sectors. The report also summarises a 2005/2006 market study conducted by the OECD, which provided useful information on infrastructure, network access and regulatory issues to consider.

Table of Contents

  • 1. Synopsis
  • 2. Introduction
  • 3. Lower costs open up access to new models
    • 3.1 Separation and integration
  • 4. The ABC of triple play - analysis
    • 4.1 Infrastructure market
    • 4.2 Content market
    • 4.3 Appliances and services market
  • 5. Infrastructure and network access in the OECD 2006
    • 5.1.1 ADSL
    • 5.1.2 Cable
    • 5.1.3 Fibre
    • 5.1.4 Wireless
    • 5.1.5 Mobile phone networks
    • 5.1.6 Hardware gateways/set-top boxes
    • 6. Regulatory and policy issues in the OECD 2006
    • 6.1.7 Overview
    • 6.1.8 Price regulation
    • 6.1.9 Bundling
    • 6.1.10 Bit caps
    • 6.1.11 Walled gardens
    • 6.1.12 Must carry
    • 6.1.13 Linear and non-linear content
    • 6.1.14 Local and overseas content
    • 6.1.15 Quality of service
    • 7. Killer applications – analysis
      • 7.2 Killer app one: always-on, affordable high-speed Internet access
      • 7.3 Killer app two: broadband TV
      • 7.4 Killer app three: broadband VoIP
        • 7.4.1 Give VoIP a chance
      • 7.5 IP Centrex
    • 8. Triple play in telecoms
      • 8.1 Broadband providers are taking the lead
      • 8.2 Telco’s arrogant stand on content
        • 8.2.1 Triple play makes it impossible for telcos to dominate content
        • 8.2.2 IPTV will be delivered by the Internet companies, not the telcos
        • 8.2.3 Tele-presence will be the killer app
        • 8.2.4 Triple play is an access product
        • 8.2.5 Content providers are fighting back
        • 8.2.6 Customer service is not what the industry wants to deliver
        • 8.2.7 Internet companies might take over the telcos
        • 8.2.8 Telcos still focused on voice, not triple-play
    • 9. Triple play in cable TV
      • 9.1 MSOs
      • 9.2 Role of cable
    • 10. Triple play will deliver transparent bills
    • 11. Related reports
    • Table 1 – Mobile & Broadband (Triple Play) & emerging markets the growth opportunities – 2005 - 2010
    • Exhibit 1 – Cable TV ramps to superhighways

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    Digital Media

    Number of pages 14

    Status Archived

    Last updated 2 Apr 2007
    Update History

    Analyst: Kylie Wansink

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