Global - Digital Media - Consumer and Business Markets
Synopsis
Archived report. This report was archived in 2007 and has not been updated. With the arrival of the Internet we have seen a relatively rapid adoption of the New Media for commercial purposes. More and more businesses are increasing their e-activities. This includes e-trading, website marketing, transactions, email and other forms of related communications. Video conferencing is now playing a vital role in many companies’ day-to-day operations, and new developments such as telepresence are also beginning to infiltrate. The residential market is also coming on board. The arrival of the Internet, the use of mobile phones and competition in the fixed telephone market has built up user confidence in the benefits of telecommunications, and they are increasingly using new technologies to improve their lifestyle. This report provides an insight into how enterprises are using the new Digital Media, with a focus on Internet activities. The report also includes brief analyses of uptake by the residential market. For information on the overall Internet economy, see separate report: HYPERLINK "http://www.budde.com.au/buddereports/4054/Global_-_Digital_Media_-_Ecommerce_Analysis__Trends.aspx"Global - Digital Media - Ecommerce Analysis & Trends.
Table of Contents
1. Synopsis
2. Enterprise networks need to go public
2.1 Skype’s VoIP service for enterprises
3. E-commerce
3.1 The market is still growing
4. Business market
4.1 Telecommunication services
4.1.1 A shift in behaviour
4.1.2 The small business market
4.2 E-commerce is changing business models
4.2.1 First and second tier customers
4.2.2 Unmet demand
4.2.3 B2B revenues
4.2.4 One million companies already depend on the Internet economy
4.3 Market developments
4.3.1 Virtual work teams
4.3.2 Corporate blogging
4.3.3 Videoconferencing on the rise
4.3.4 Videoconferencing in telepresence
4.3.5 Growing preference of business users for IM over SMS
4.3.6 Unified Messaging
4.4 The next step for companies with broadband - Analysis
5. Residential market
5.1 New media explosion through to 2008
5.2 Early adopters
6. Target market: top end of consumer market - analysis
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