Global - Business Users - Strategies - Using the New Media

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Last updated: 20 Apr 2006 Update History

Report Status: Archived

Report Pages: 8

Analyst: Kylie Wansink

Synopsis

Archived report: this report was archived in April 2006 and has not been updated. With the emergence of the New Media, technologies will increasingly play a more important role in the marketing mix of organisation. Marketers using New Media based on broadband and interactive digital TV networks will have to develop a range of new marketing strategies to fully exploit these new developments. Technology alone is not what will win costumers to new services. However, branding, customer loyalty programmes and a range of customer relation management (CRM) are going to significantly enhance the level of marketing sophistication, which ultimate make the difference between winners and losers.

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