Global - Broadcasting - Interactive TV - Overview and Analysis

Report Cover Image

Last updated: 18 Mar 2008 Update History

Report Status: Archived

Report Pages: 13

Analyst: Kylie Wansink

Synopsis

Archived report. This report was archived in 2009 and has not been updated. With the development of broadband, iTV is back in favour again. Many TV programs now have an interactive element to them, particularly in the Asian and European markets. The Multimedia Home Platform is beginning to assist in the progress of T-commerce around the world, particularly in South Korea. Interactive TV and interactive content is also being incorporated into mobility. Further progress is expected through 2008 and 2009, but will it be enough to beat the video broadband developments? This report describes the history and present state of iTV, including examples of developments from around the world. It includes BuddeComm’s analyses and a look at the leading iTV markets. The report concentrates more on the narrower broadcasting definitions of iTV; ‘interacting with TV’ content. Broader developments such as VoD and IPTV are only briefly referred to but are covered in separate reports.

Related Reports

Share this Report

Purchase with Confidence

Paul is by far, the leading telecommunications analyst in Australia. Not only is his company's research first class and timely, it is superbly contextual to the complexities of today's modern media and communications technology. He is always extremely generous in sharing his knowledge with others and has a great ability to connect people together and be a thought leader on topics of National interest such as the NBN, FttH and Smart Grids.

Bruce Duyshart, Director Strategic Technology, Lend Lease

Research Methodology

BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.

For more details, please see:


Research Methodology

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.


Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.