Global - Broadcasting - Interactive TV - Major Players (Archived)

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Last updated: 23 Jan 2005 Update History

Report Status: Archived

Report Pages: 9

Analyst: Kylie Wansink


Interactive TV (iTV) offers the opportunity for viewers to watch what they want to see when they want to see it. The cable TV industries in the USA and Europe were the first to look at iTV opportunities, with the earliest initiatives dating back to the late 1970s. Nothing much happened since, despite a short revival of the idea around 1995 when the US industry was looking at video-on-demand services. This report describes the present major players, including MSN-TV, OpenTV, Liberate, HomeChoice, UltimateTV and Yes Television. A description is also given of activities in Personal TV.

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