Global - Broadcasting - Interactive TV - Major Players (Archived)


Interactive TV (iTV) offers the opportunity for viewers to watch what they want to see when they want to see it. The cable TV industries in the USA and Europe were the first to look at iTV opportunities, with the earliest initiatives dating back to the late 1970s. Nothing much happened since, despite a short revival of the idea around 1995 when the US industry was looking at video-on-demand services. This report describes the present major players, including MSN-TV, OpenTV, Liberate, HomeChoice, UltimateTV and Yes Television. A description is also given of activities in Personal TV.

Table of Contents

  • 1. Synopsis
  • 2. Interactive TV technologies
    • 2.1 OpenTV (Liberty Media)
    • 2.2 Liberate Technologies
    • 2.3 The extremely long wait for MHP
  • 3. TV Services
    • 3.1 QVC – home shopping
    • 3.2 Homechoice UK
    • 3.3 Ultimate TV
    • 3.4 Yes Television
  • 4. Personal TV
    • 4.1 TV Anywhere
    • 4.2 Personal Video Recording (PVR)
    • 4.3 TiVo
  • 5. Broadcasters and the Mobile Operators
    • 5.1 Sogecable Spain
    • 5.2 O2 UK
    • 5.3 Predikta India
    • 5.4 MTV
    • 5.5 SMS in advertising
  • 6. Related reports
  • Exhibit 1 – Major global iTV operators by country and content provider - 2004

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Companies (Major Players)

Number of pages 9

Status Archived

Last updated 23 Jan 2005
Update History

Analyst: Kylie Wansink

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