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Global - Broadcasting - Industry Analyses 2005

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Last updated: 2 May 2006 Update History

Report Status: Archived

Report Pages: 10

Analyst: Kylie Wansink

Synopsis

This report was archived in May 2006 and has not been updated. Free-to air TV can easily survive for another ten years, but its future after that is not bright. It is so far behind in technology that it is unlikely to be able to catch up with other providers of entertainment and information. Broadband, PCs, game computers DVDs and even mobile phones will reach TV quality by the early 00s. This means that the computer industry will slowly take over the TV momentum from the broadcasting industry. Broadband-based TV is already arriving and advertisers will not hesitate to jump ship and the revenue and programming sources for the broadcasters will slowly start to dry up. Content for the next generation will be vastly different from that of the current generation of traditional TV viewers.

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