This report was archived in May 2006 and has not been updated. Free-to air TV can easily survive for another ten years, but its future after that is not bright. It is so far behind in technology that it is unlikely to be able to catch up with other providers of entertainment and information. Broadband, PCs, game computers DVDs and even mobile phones will reach TV quality by the early 00s. This means that the computer industry will slowly take over the TV momentum from the broadcasting industry. Broadband-based TV is already arriving and advertisers will not hesitate to jump ship and the revenue and programming sources for the broadcasters will slowly start to dry up. Content for the next generation will be vastly different from that of the current generation of traditional TV viewers.
2. How to make money in a changing video market
2.1 analysis 2005
2.2 Broadcasting monopolies will crumble
2.3 Tens of thousands of new video services
2.4 New advertising models are overdue
2.5 Why is permission-based not taken seriously?
2.6 We need an innovative media and advertising industry
3. The battle between telecoms and media
3.1 Issues involved in convergence
3.2 World first: Broadcaster and telco merge
4. Is there a future for traditional broadcasters?
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BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.