Global - Broadcasting - Analysis - Digital FTA market in 2005


Archived Report: this report was archived in March 2006 and has not been updated. After legislating for the transition from analogue to digital TV, governments around the world were unable to elicit significant interest in digital TV. Most models were based on the old broadcasting model and very few viewers had been prepared to pay big money for more of the same TV. The incumbent free-to-air broadcasters had also hindered its introduction so as to maintain their present infrastructures, and use their virtual monopolies on public opinion to force governments to comply. However, under the pressure of competition from broadband (TV) and other convergence activities things might have change in 2005 and beyond.

Table of Contents

  • 1. Synopsis
  • 2. Analysis of the digital TV market in 2005
    • 2.1 Market DRIVEN by plasma screens and DVDs
    • 2.2 Australia
    • 2.3 Europe
    • 2.4 USA
    • 2.5 Different business models
    • 2.6 Summary
  • 3. The end of analogue broadcasting
    • 3.1 Satellite and cable TV developments
    • 3.2 Little progress in FTA broadcasting
    • 3.3 Broadcasters forced to move
    • 3.4 What is the latest format of Digital TV ?
  • 4. Not HDTV but SDTV
    • 4.1 No business model for HDTV
    • 4.2 Affordable SDTV
    • 4.3 Several business models can be pursued
  • 5. Digital TV challenging traditional broadcasters
    • 5.1 Broadcasters winning battles but losing the war
    • 5.2 Set to revolutionise the broadcasting industry
    • 5.3 Competition and market fragmentation
    • 5.4 The end of dominance and vertical integration
  • 6. Costs of digital TV slashed
  • 7. Digital TV – the second interactive platform
  • 8. Pricing key to digital TV
    • 8.1 Packaged based on customer demand not on industry forcing
    • 8.2 Pay-as-you-go models
  • 9. Related reports
  • Exhibit 1 – HDTV déjà vu

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Number of pages 9

Status Archived

Last updated 14 Mar 2006
Update History

Analyst: Kylie Wansink

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