Digital and Mobile Media - Apps, Music, Entertainment, Social Networks and Gaming


There are a number of sub-sectors which make up the overall global digital media entertainment market and in 2017 many of these are demonstrating enormous growth. This highly competitive market is flourishing on the back of improved mobile and broadband infrastructure and consumers continuing to embrace entertainment services such as gaming, social media, video streaming and music.

Key areas explored in this BuddeComm report include mobile apps, digital music, digital gaming and gambling and social networks. Video-streaming is covered in a separate report.

The gaming sector in particular has become very competitive and mobile gaming is driving growth. Facebook continues to dominate social media on a global level and the digital music sector is witnessing the rise of streaming music.

This BuddeComm report provides a global overview of the key areas for entertainment on mobile and fixed Internet. It includes information and statistics on social networks, app stores, photo messaging, online and mobile gambling and gaming and digital music.

Latest developments:

  • Non-game mobile apps such as those based on travel, finance, social media and productivity are becoming a key growth area.
  • While the developers initially struggled to monetize mobile apps - the tide has turned and revenues going to developers is now also growing considerably.
  • Spotify leads the global digital music sector in terms of number of subscribers.

Companies mentioned in this report:

Amazon; Apple; Blackberry; Facebook; Foursquare; Google; Instagram; Nintendo; Spotify; Twitter; King; Zynga.

Table of Contents

  • 1. Synopsis
  • 2. Entertainment driving digital and mobile services
  • 3. Mobile entertainment
    • 3.1 Mobile app insights and statistics
    • 3.2 Machine learning and apps
  • 4. Video streaming
  • 5. Social networks
  • 6. Adult services
  • 7. Online and mobile dating
  • 8. Mobile photo-messaging
    • 8.1 Instagram
  • 9. Online and mobile gaming
    • 9.1 The Middle East is a target market for mobile gaming
    • 9.2 Gamification
  • 10. Online and mobile gambling
  • 11. Online and mobile music
  • 12. Advertising – a key revenue source
    • 12.1 In-game advertising
    • 12.2 Social network advertising
  • 13. Related reports
  • Table 1 – Global - mobile entertainment revenue – 2011 - 2017
  • Table 2 – Global - leading app store competitors by number of apps – 2013; 2015; 2017
  • Table 3 – Top social networks and messaging apps by users - 2016
  • Table 4 – Global – subscribers to digital music services – 2010 - 2016
  • Table 5 –Subscribers to leading digital music services – 2016
  • Table 6 – Global - digital music revenue – 2007 - 2015
  • Table 7 – Social network advertising revenue by region – 2013 - 2015
  • Exhibit 1 – Popular mobile apps - Apple iOS - 2016

Related Reports

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Licence Information

Focus Report Profile


Digital Economy
Digital Media
Mobile & Wireless Broadband and Media

Number of pages 14

Status Archived

Last updated 19 Apr 2017
Update History

Analyst: Kylie Wansink

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