Archived report. This report was archived in 2009 and has not been updated since. Virtual worlds are just one example of the developments occurring as part of the Web 2.0 evolution. The most high profile of these is ‘Second Life’; the popularity of this virtual world has exploded over the past couple of years from around 1.5 million users reported in 2006, to nearly 13 million registered users in 2008. However the departure of some high-profile companies in 2007 has the industry wondering if its growth will continue unabated and attention is turning towards its competitors such as There.com. With recent entrants such as China’s HiPiHi and the emergence of worlds designed specifically for teenagers and children - this sector continues to be a focus for marketing opportunities. This report provides an overview of virtual worlds, including trends, developments and initial statistics. Second Life is used as a case study.
3. Trends and developments
3.1 Virtual worlds for younger users
3.2 Virtual worlds for education
3.3 Virtual malls for shopping?
3.4 Risks of business in a virtual world
4. Virtual world statistics and forecasts
5. Case study: Second Life
5.2 Recent developments
5.2.1 Second Life departures
5.2.2 Coca-Cola moves to There.com
5.2.3 Second Life voice communications
5.2.4 Virtual Tokyo
5.3 Paul Budde’s Second Life
6. Related reports
Table 1 – Number of virtual worlds worldwide – 2007; 2009
Table 2 – Growth of Second Life subscribers – 2006 - 2008
Table 3 – Market share of Second Life active users by country – 2007
Exhibit 1 – Characteristics of virtual worlds
Exhibit 2 – Definition of an online avatar
Exhibit 3 – Examples of virtual worlds
Exhibit 4 – Examples of virtual worlds for younger users
Exhibit 5 – Linden Labs ban on gambling
Exhibit 6 – Second Life Financials – 2007 - 2008
Exhibit 7 – Examples of large companies established in Second Life – 2008
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BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.