The digital TV and video streaming industry has changed beyond recognition and it continues to evolve in 2016. Consumer habits are shifting from broadcast TV to on-demand content – especially streaming. Traditional TV viewing is increasingly facing competition from other viewing platforms such as smart phones, tablets, and Smart TVs.
Choice is the key. Broadcasters are no longer in charge of the global viewing habits of consumers, who have the choice of, and the ability to access, an enormous amount of movie and TV series content through internet broadband.
Pay TV across the various platforms – including cable TV, IPTV, and satellite TV – continues to rise in popularity, and this trend is reflected in the market’s increasing service revenues. IPTV is the fastest-growing pay TV platform from a global perspective. Pay TV appears to have flat-lined however in countries where cable has achieved 90% household penetration. There is also increasing evidence of cord-cutting – consumers are turning off their TV opting for over-the-top internet services.
This BuddeComm report provides information on the development and general trends in regards to the transformation of broadcasting, Smart TVs (which can also offer IPTV) and the growth of digital broadcasting. The report includes broad global statistics and is supported by examples.
More and more people are willing to pay for accessing TV content on any device (anywhere access); Five countries – China, USA, India, Japan, and Brazil – together account for 56% of the world’s digital TV households; Ultra-HD, also referred to as 4K TV, offers four times more resolution than HDTV; Moves towards TV channel-unbundling are still underway in Canada; The switch-over to digital TV is still occurring with over 1 billion digital households globally; There are some markets around the world adopting smart TVs faster than others and uptake is being driven by the streaming capabilities offered by Smart TV along with increasing demand for HD 4K.
There is a separate report on video streaming - Digital Media - Video Streaming (Fixed and Mobile Services) Insights
Number of pages 16
Last updated 12 May 2016
Analyst: Kylie Wansink
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