Digital Media - Smart TV, Pay TV and Digital TV - Global Trends and Statistics


Consumers now have the choice of, and the ability to access, an enormous amount of movie and TV series content through online DVD rental, downloading and instant streaming. This has led to evidence emerging that “cord cutting” is increasing; whereby a consumer cancels an existing pay TV subscription in favour of cheaper alternatives. However, there is also speculation that the number of options is leading to consumers “doubling up” on their TV viewing and accessing it from multiple sources. Either way, the industry must get the infrastructure right in order to support the growing use of the video medium.

Currently 4G networks offer excellent broadband services and, as long as the usage is limited, the prices are competitive. However, as soon as the mobile networks become used for entertainment services such as Netflix, the affordability drops significantly.

Looking ahead, more and more of these entertainment services will be delivered over both fixed and mobile broadband - and more and more people will move from traditional TV to these broadband-based services. At the same time, the quality is moving from HDTV to 4K and it remains unlikely that these services can be supported by wireless networks at affordable prices.

In 2017 the TV broadcasting sector is set to become even more competitive with YouTube beginning to offer streaming TV content and Hulu planning to enter the digital TV sector.

This BuddeComm report provides information on the development and general trends in regards to the transformation of broadcasting, Smart TVs (which can also offer IPTV) and the growth of digital broadcasting. The report includes broad global statistics and is supported by examples.

Latest developments:

In 2017 YouTube launched a television streaming service; Hulu is looking to enter the Digital TV sector; There is evidence emerging that mobile has become a dominant format for viewing videos in the UK.

There is a separate report on video streaming - Digital Media - Video Streaming (Fixed and Mobile Services) Insights

Table of Contents

  • 1. Synopsis
  • 2. Broadcasting changing beyond recognition
  • 3. Market analysis
    • 3.1 Cloud computing and broadcasting
    • 3.2 Broadcasting is moving to broadband
  • 4. Digital TV
    • 4.1 Digital TV market overview
    • 4.2 Summary of key trends
  • 5. Pay TV
  • 6. Cable TV
  • 7. OTT and cord cutting - USA
  • 8. HDTV
    • 8.1 HDTV market overview
  • 9. Ultra-HD/4K TV
    • 9.1 4K to drive bandwidth demand to gigabit levels
  • 10. The Smart or Connected TV
    • 10.1 Introduction
    • 10.2 Digital media players connecting smartphones to TVs
      • 10.2.1 Google Chromecast
      • 10.2.2 YouView
    • 10.3 Smart TV threatens broadcasters
  • 11. Video Streaming (Fixed and Mobile Services) Insights (Separate Report)
  • 12. Related reports
  • Table 1 – Global - digital TV households – 2009 – 2016; 2020
  • Table 2 –Global - digital TV market share – 2006; 2009; 2011 - 2015; 2020
  • Table 3 – Top 10 countries – digital TV households - 2014
  • Table 4 – Global - pay TV subscribers – 2010 – 2019
  • Exhibit 1 – Will broadcasting move to the cloud?
  • Exhibit 2 – Set-Top Boxes (STBs)
  • Exhibit 3 – Historical overview - HDTV

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Digital Media

Number of pages 15

Status Archived

Last updated 26 Apr 2017
Update History

Analyst: Kylie Wansink

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