Digital Media - Smart TV, Pay TV and Digital TV - Global Trends and Statistics


The digital TV and video streaming industry has changed beyond recognition and it continues to evolve in 2016. Consumer habits are shifting from broadcast TV to on-demand content – especially streaming. Traditional TV viewing is increasingly facing competition from other viewing platforms such as smart phones, tablets, and Smart TVs.

Choice is the key. Broadcasters are no longer in charge of the global viewing habits of consumers, who have the choice of, and the ability to access, an enormous amount of movie and TV series content through internet broadband.

Pay TV across the various platforms – including cable TV, IPTV, and satellite TV – continues to rise in popularity, and this trend is reflected in the market’s increasing service revenues. IPTV is the fastest-growing pay TV platform from a global perspective. Pay TV appears to have flat-lined however in countries where cable has achieved 90% household penetration. There is also increasing evidence of cord-cutting – consumers are turning off their TV opting for over-the-top internet services.

This BuddeComm report provides information on the development and general trends in regards to the transformation of broadcasting, Smart TVs (which can also offer IPTV) and the growth of digital broadcasting. The report includes broad global statistics and is supported by examples.

Latest developments:

More and more people are willing to pay for accessing TV content on any device (anywhere access); Five countries – China, USA, India, Japan, and Brazil – together account for 56% of the world’s digital TV households; Ultra-HD, also referred to as 4K TV, offers four times more resolution than HDTV; Moves towards TV channel-unbundling are still underway in Canada; The switch-over to digital TV is still occurring with over 1 billion digital households globally; There are some markets around the world adopting smart TVs faster than others and uptake is being driven by the streaming capabilities offered by Smart TV along with increasing demand for HD 4K.

There is a separate report on video streaming - Digital Media - Video Streaming (Fixed and Mobile Services) Insights

Table of Contents

  • 1. Synopsis
  • 2. Broadcasting changing beyond recognition
    • 2.1 Streaming closing in on traditional TV
    • 2.2 Cloud computing and broadcasting
    • 2.3 Move towards channel unbundling
    • 2.4 Broadcasting is moving to broadband
  • 3. Digital TV
    • 3.1 Digital TV market overview
    • 3.2 Summary of key trends
  • 4. Pay TV
  • 5. Cable TV
  • 6. HDTV
    • 6.1 HDTV market overview
  • 7. Ultra-HD/4K TV
    • 7.1 4K to drive bandwidth demand to gigabit levels
    • 7.2 BitTorrent’s deal with CE manufacturers
  • 8. The Smart or Connected TV
    • 8.1 Introduction
    • 8.2 Waiting for the next generation of Smart TVs
    • 8.3 Digital media players connecting smartphones to TVs
      • 8.3.1 Google Chromecast
      • 8.3.2 YouView
    • 8.4 Smart TV threatens broadcasters
  • 9. Video Streaming (Fixed and Mobile Services) Insights (Separate Report)
  • 10. Related reports
  • Table 1 – Global - digital TV households – 2009 – 2016; 2020
  • Table 2 –Global - digital TV market share – 2006; 2009; 2011 - 2014; 2020
  • Table 3 – Top 10 countries – digital TV households - 2014
  • Table 4 – Global - pay TV subscribers – 2010 – 2015; 2021
  • Table 5 – Top 10 pay TV countries in Europe – 2014
  • Table 6 – Cable TV subscribers – 2010 – 2014; 2020
  • Exhibit 1 – Will broadcasting move to the cloud?
  • Exhibit 2 – Set-Top Boxes (STBs)
  • Exhibit 3 – Historical overview - HDTV

Related Reports

Focus Report Profile


Digital Media

Number of pages 16

Status Current

Last updated 12 May 2016
Update History

Analyst: Kylie Wansink

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