Digital Media - Permission Based Marketing


Archived report. This report was archived in 2009 and has not been updated. BuddeComm has been promoting the concept of permission-based marketing as the single most important business tool for the Digital Media, since the late 1990s. Because of the dotcom and telco crash, we might have had the initial timing wrong, but the principles behind the concept remain as valid as ever. Interactive Digital Media will bring one-to-marketing opportunities based on video communications over broadband and interactive digital TV networks. It is important to realise that the users are at the centre of this concept; they are in control of the messages they want and don’t want to receive. It is expected that by 2015, 65% of all New Media revenues will be based on permission based marketing. Linked to these new developments are new business models that are being developed by Internet media companies such as Google, Yahoo, eBay, Skype, News Corp etc.

Table of Contents

  • 1. Synopsis
  • 2. Permission based: 65% of residential New Media market by 2015
  • 3. Banners and SPAM are the Ford T-models
    • 3.1 Banners
    • 3.2 SPAM
  • 4. Permission-based marketing
    • 4.1 Introduction of the concept
    • 4.2 Establishing one-to-one marketing
    • 4.3 More Industry opportunities
      • 4.3.1 Google and eBay partnership
    • 4.4 Permission based email and consumers
    • 4.5 Privacy issues
  • 5. Customer Relationship Management (CRM)
  • 6. Related reports
  • Exhibit 1 – Banner ads
  • Exhibit 2 – Permission-based business model
  • Exhibit 3 – Early adopters

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Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages 5

Status Archived

Last updated 21 Apr 2009
Update History

Analyst: Kylie Wansink

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