Archived report. This report was archived in 2009 and has not been updated. BuddeComm has been promoting the concept of permission-based marketing as the single most important business tool for the Digital Media, since the late 1990s. Because of the dotcom and telco crash, we might have had the initial timing wrong, but the principles behind the concept remain as valid as ever. Interactive Digital Media will bring one-to-marketing opportunities based on video communications over broadband and interactive digital TV networks. It is important to realise that the users are at the centre of this concept; they are in control of the messages they want and don’t want to receive. It is expected that by 2015, 65% of all New Media revenues will be based on permission based marketing. Linked to these new developments are new business models that are being developed by Internet media companies such as Google, Yahoo, eBay, Skype, News Corp etc.
2. Permission based: 65% of residential New Media market by 2015
I have both worked with Paul and valued his opinion on many occasions. Following, his many comments on the telecommunications industry has been rewarding and insightful. His reports have always been of value and help guide us through the maze of jargon, politics and defined the real road map of this complex industry.
David Hayes, Country Manager - Australia at Bulletin Wireless
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.