Digital Media - Marketing Strategies & Analyses

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Last updated: 25 Mar 2009 Update History

Report Status: Archived

Report Pages: 15

Analyst: Kylie Wansink

Synopsis

Archived report. This report was archived in 2009 and has not been updated since. The most significant change broadband is bringing to the market is that it is opening up consumer markets. For decades only corporate users have been able to afford data services. The Internet quickly used this new data development to create an enormous number of consumer applications. Broadband improved the quality, by allowing for video-based applications, and, just as importantly, it has made access to digital media affordable to the mass market. This report includes BuddeComm’s analyses of the impact of digital media upon different industry sectors from a marketing perspective. More detailed information on the specific areas of advertising and permission-based marketing can be found in separate reports.

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In 2009 Paul contacted me and we engaged in the brainstorming sessions that led to the development of the UN Broadband Commission for Digital Development.

Paul is a visionary with a keen strategic approach. He is a powerful communicator, provides succinct analyses and has a complete knowledge of all the key information and communications technologies relating to broadband.

Dr Hamadoun Touré, Secretary General International Telecommunications Union (ITU) 2006-2014

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BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.

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