Digital Media - Gaming, Gambling & Virtual Worlds

Last updated: 23 Mar 2009 Update History

Report Status: Archived

Report Pages: 15

Analyst: Kylie Wansink

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Summary
Table Of Contents

Synopsis

Archived report. This report was archived in 2010 and has not been updated since.The global online gambling industry continues to grow, despite the US regulatory restraints and the economic downturn. Online gambling operations are cheaper to operate than traditional establishments so are better placed to weather an economic downturn. In addition, the number of Internet users around the world continues to grow resulting in an ever expanding customer base. Online games and virtual worlds also remain popular and in-game advertisers are taking note, especially as there is evidence that free online games are becoming more popular in the current economic environment. This report provides a market overview of the gambling, gaming and virtual world sectors with a focus on online and mobile formats.

1. Synopsis
2. Introduction
3. Online gambling
- 3.1 Gambling market overview and statistics
- 3.2 Mobile gambling
- 3.3 A new push to revoke US gambling ban
- 3.4 Brief case study: PartyGaming
- 3.5 Online poker
- 3.6 Online gambling and fraud
4. Online gaming
- 4.1 GameHers’ and casual gaming
- 4.2 Online gaming statistics
5. Mobile gaming
- 5.1 Mobile gaming statistics
- 5.2 Analysis
- 5.3 Key findings of the Mobile Lifestreams report
- 5.4 Additional conclusions – Mobile Lifestreams report
6. Virtual Worlds
- 6.1 Virtual worlds for younger users
- 6.2 Virtual worlds for education
- 6.3 Virtual malls for shopping
- 6.4 Risks of business in a virtual world
- 6.5 Virtual World statistics
- 6.6 Brief case study: Second Life
7. In-game advertising
8. Related reports

Table 1 – Worldwide online gambling revenue – 1997; 2001; 2004; 2006; 2008
Table 2 – Worldwide revenue from all forms of gambling – 2005; 2007; 2012
Table 3 – Regional revenue from all forms of gambling – 2006 - 2007; 2012
Table 4 – Total value of bets placed via mobile gambling worldwide – 2006; 2009; 2010
Table 5 – PartyGaming revenue – 2006 - 2008
Table 6 – PartyGaming daily users – 2006 - 2007
Table 7 – Online poker players worldwide – 2005 - 2006; 2009
Table 8 – Worldwide online poker revenue – 2004; 2007
Table 9 – Worldwide online gaming revenue and annual change – 2000 - 2008; 2012
Table 10 – Online gaming revenue market share – leading regions – 2012
Table 11 – US video game revenue for console, PC, online and wireless – 2008
Table 12 – Worldwide mobile gaming revenue – 2004 - 2009; 2013
Table 13 – Worldwide mobile game users – global monthly averages – 2005; 2010
Table 14 – Top 10 mobile game publishers worldwide – market share – May 2006
Table 15 – Number of virtual worlds worldwide – 2007; 2009
Table 16 – Second Life subscribers – 2006 - 2008
Table 17 – Market share of Second Life active users by country – 2007
Table 18 – Online game advertising spend worldwide – 2007 - 2008; 2012

Exhibit 1 – Key players in gaming industry sectors worldwide
Exhibit 2 – Examples of top online games sites in the US – 2008
Exhibit 3 – Examples of popular mobile games
Exhibit 4 – Characteristics of virtual worlds
Exhibit 5 – Definition: online avatar
Exhibit 6 – Examples of virtual worlds
Exhibit 7 – Examples of virtual worlds for younger users
Exhibit 8 – Linden Labs ban on gambling
Exhibit 9 – Second Life financials – 2007 - 2008
Exhibit 10 – Anarchy Online by Funcom

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