Digital Media - Digital TV and Home Theatre Insights

Synopsis

Archived report. This report was archived in 2012. The broadcasting industry has experienced incredible changes over the past couple of years due to competitive and challenging market conditions combined with advances in technology. The developed world has moved closer and closer to all digital broadcasting and over the next five years, digital technologies are set to spread across all segments of the entertainment and media industries. In 2011 the networks are facing intense competition, vying for viewers and advertising dollars; which will impact upon cost margins as it will force the broadcasters to put more money into programming and marketing. In addition, technology advancements are moving quickly, with next generation devices such as Smart TVs being released into the market.

This report provides a global overview of digital TV trends including information on set-top boxes, HDTV, interactive TV, home theatres, smart and connected TV. It includes observations on market developments and a brief overview of developments at a regional level. Broad global statistics and forecasts for digital TV are provided.

Latest developments:

Technology advancements are occurring quickly in the broadcasting segment, particularly in relation to CE devices based on Internet and multi-play services; Digital technologies continue to spread across all segments of entertainment and media; Free-To-Air networks continue to face intense competition for both viewers and advertising; Smart and Connected TVs are receiving much attention in 2011.

Companies mentioned in this report:

Apple TV; Google TV; Yahoo Connected TV; BSkyB.

Table of Contents

  • 1. Synopsis
  • 2. Introduction
    • 2.1 Broadcasting and Broadband on different paths
  • 3. Key trends
    • 3.1 Apple TV demolishing telco and broadcasting business models
    • 3.2 Finally content monopolies crumble
  • 4. Digital TV
    • 4.1 Digital TV market overview
    • 4.2 Other Key trends
  • 5. Cable TV
  • 6. Set-top boxes (STBs)
  • 7. HDTV
    • 7.1 Overview
    • 7.2 HDTV market
      • 7.2.1 Overview
      • 7.2.2 3D TV
  • 8. Digital TV - regional overview
    • 8.1 North America
    • 8.2 Europe
    • 8.3 Asia
    • 8.4 Latin America
    • 8.5 South Africa
      • 8.5.1 Digital TV
      • 8.5.2 Digital Terrestrial TV (DTTV)
      • 8.5.3 Digital satellite TV
    • 8.6 Middle East
  • 9. Home theatre market summary
    • 9.1 Home theatre market insights
      • 9.1.1 Moving away from PC-centric
      • 9.1.2 Microsoft Xbox 360
      • 9.1.3 Sony PS3
    • 9.2 Smart TV and Connected TV
  • 10. Interactive TV (iTV)
    • 10.1 iTV overview
    • 10.2 iTV advertising
    • 10.3 Insight into key iTV markets around the world
      • 10.3.1 United Kingdom
      • 10.3.2 USA
      • 10.3.3 Emerging markets
  • 11. IPTV (separate report)
  • 12. Datacasting backgrounder
    • 12.1 Introduction
  • 13. Related reports
  • Table 1 – Growth of key TV markets in 2010
  • Table 2 – Worldwide digital TV subscribers – 2009; 2010; 2014
  • Table 3 – Regional digital TV subscribers – 2014
  • Table 4 – Digital TV penetration rate worldwide – 2006; 2009; 2012
  • Table 5 – Worldwide number of HDTV homes – 2009; 2012; 2015
  • Table 6 – Number of 3D TV homes in North America, Europe and Asia – 2015
  • Table 7 – Worldwide networked TV shipments – 2008 - 2009; 2012
  • Table 8 – Number of US homes using iTV services – 2002; 2009
  • Chart 1 – Growth of Key TV markets in 2010
  • Exhibit 1 – Background information on FTA and Digital TV
  • Exhibit 2 – Digital Dividend
  • Exhibit 3 – Smart TV and Connected TV definition
  • Exhibit 4 – Yahoo Connected TV
  • Exhibit 5 – Interactive Program Guides versus Electronic Program Guides
  • Exhibit 6 – iTV advertising example
  • Exhibit 7 – Description of Datacasting

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Licence Information

Focus Report Profile

Technologies

Broadcasting
Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages 22

Status Archived

Last updated 11 Oct 2011
Update History

Analyst: Kylie Wansink

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