Digital Economy - M-Commerce and M-Payments - Key Sectors in 2013


Archived report. Mobile commerce is one of the hottest sectors right now and it is gaining importance for a wide range of industries, including telecommunications, IT, finance, retail and the media, as well as for end-users. It works best in those areas where it can emphasise the core virtue of mobile networks – convenience. The enormous success of smart phones is linked to the Apps which are available and increasingly commercial models will be linked to these apps - which will result in further spectacular growth in m-commerce. BuddeComm sees the development of m-wallets as a major breakthrough for the m-payment sector and beyond, and could indeed be a game changer. Please note, a separate report is available on the global e-commerce sector.

Key developments:

in 2013 eBay plans to make PayPal available in around two million stores via a credit card reader in order to establish itself further in the m-payment sector; In February 2013 Visa and Samsung announced that Visa's NFC payment system will be built into all future Samsung smartphones; Samsung is the world's biggest smartphone maker and together, the two have a solid chance of making mobile payments a global reality; The term SoLoMo (Social, Location, Mobile) continues to be used when referring to developments in the m-commerce sector.

Companies mentioned:

Facebook; Foursquare; Google; Visa; Samsung; Ebay/PayPal; Amazon.

Table of Contents

  • 1. Synopsis
  • 2. Global m-commerce market
    • 2.1 Mobile devices rise in popularity
    • 2.2 M-commerce buzzword: SoLoMo
  • 3. Key m-commerce sectors
    • 3.1 NFC and M-Wallets
      • 3.1.1 Samsung Visa deal boost for NFC
      • 3.1.2 Missing: an open system for m-wallets
    • 3.2 Mobile payments apps
    • 3.3 M-banking
    • 3.4 Mobile money transfer services
    • 3.5 Mobile auctions
    • 3.6 Mobile location shopping and marketing
    • 3.7 Mobile vouchers, coupons and loyalty cards
    • 3.8 Mobile advertising
  • 4. Case studies
    • 4.1 Latin America
    • 4.2 United Arab Emirates
      • 4.2.1 Near Field Communication (NFC)
    • 4.3 China
        • 4.3.1 China and m-payments
    • 5. Related reports
    • Table 2 – Global m-commerce revenue – 2013; 2015
    • Table 3 – Global app store revenue – 2010; 2012
    • Table 4 – Global smart phone share of handset market – 2009 - 2012
    • Table 5 –Global smart phone mobile device sales by quarter – Q2 2009 – Q2 2012
    • Exhibit 1 – Mobile devices tipping point
    • Exhibit 2 –Mobile Apps examples across various sectors
    • Exhibit 3 – M-Commerce – key developments
    • Exhibit 4 – Money transfer services
    • Exhibit 5 – Foursquare

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Digital Economy
Digital Media
Mobile & Wireless Broadband and Media

Number of pages 16

Status Archived

Last updated 12 Aug 2013
Update History

Analyst: Kylie Wansink

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