BuddeComm Intelligence Report - The Key Mobile Apps - Music, Video, Gaming and M-Banking


Mobile operators around the world continue to attempt to best monetize the many and varied mobile apps which are being utilized over their infrastructure. There are many sub-sectors which make up the overall global digital media entertainment market and in 2017 many of these content-rich apps are demonstrating enormous growth. This highly competitive market is flourishing on the back of improved mobile and broadband infrastructure and consumers continuing to embrace entertainment services such as gaming, social media, video streaming and music.

BuddeComm has identified four main mobile app categories which will be a key focus area for operators going forward. These include mobile music, mobile gaming, mobile video and the emerging mobile banking sector. These sectors have been selected due to the growth opportunities going forward.

This report provides insights into these key areas, including analyses, trends, case studies and global statistics.

Table of Contents

  • Snapshot of The global mobile industry today

    • Entertainment driving digital and mobile services
  • Mobile entertainment

    • Mobile app insights and statistics
  • insights into the Key mobile apps

    • Mobile video and streaming
    • Online and mobile gaming
      • One region stands out as a target market for mobile gaming
      • Gamification
    • Online and mobile music
    • Mobile banking/financial services
      • Mobile money in Kenya
  • Related reports

List of Tables

  • Table 1 – Global - mobile entertainment revenue – 2011 – 2017
  • Table 2 – Global - leading app store competitors by number of apps – 2013; 2015; 2017
  • Table 3 –Mobile video traffic market share – 2016; 2021
  • Table 4 – Global mobile gaming revenue and ARPU – 2016; 2019
  • Table 5 – Global - digital music revenue – 2007 – 2016
  • Table 6 – Global – subscribers to digital music services – 2010 – 2016
  • Table 7 –Subscribers to leading digital music services – 2016
  • Table 8 – Kenya - mobile money transfer statistics – 2011 – 2016

List of Exhibits

  • Exhibit 1 – Popular mobile apps - Apple iOS – 2016
  • Exhibit 2 – LTE-B – eMBMS

Related Reports

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Licence Information

Focus Report Profile


Digital Economy
Digital Media
Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)

Number of pages 31

Status Current

Last updated 11 Dec 2017
Update History

Lead Analyst: Kylie Wansink

Contributing Analyst:

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