Mobile operators around the world continue to attempt to best monetize the many and varied mobile apps which are being utilized over their infrastructure. There are many sub-sectors which make up the overall global digital media entertainment market and in 2017 many of these content-rich apps are demonstrating enormous growth. This highly competitive market is flourishing on the back of improved mobile and broadband infrastructure and consumers continuing to embrace entertainment services such as gaming, social media, video streaming and music.
BuddeComm has identified four main mobile app categories which will be a key focus area for operators going forward. These include mobile music, mobile gaming, mobile video and the emerging mobile banking sector. These sectors have been selected due to the growth opportunities going forward.
This report provides insights into these key areas, including analyses, trends, case studies and global statistics.
Number of pages 12
Last updated 11 Dec 2017
Lead Analyst: Kylie Wansink
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