BuddeComm Intelligence Report - The Disruptive Impact of Digital Services and OTT on Media and Telecoms


With the rise of digital platforms, the media and telecoms industries have had to change, and this transformation is continuing today. In newspaper and book publishing, TV and radio broadcasting, film, music, advertising and other forms of media, we see that the national walls that protect local organisations within traditional models are crumbling. In telecoms, we see a huge impact on the traditional operators with revenue streams from international voice traffic and messaging quickly dwindling in the wake of the OTT operators.

It is no longer an issue of local market share. It is now about international market share. The digital media companies are the clear leaders; however, and the advertising spending being directed towards digital media and mobile is continuing to grow, further escalating the problems for the traditional media.

This report broadly describes and analyses the effect that digital media and convergence is having on the media and telecoms industries. It uses the examples of VoIP, messaging, online news and e-books to demonstrate some of disruptions. It also explores the topic of net neutrality as this is of great importance to infrastructure, services and content providers alike as they all want to maintain and protect their revenue streams.

Table of Contents

  • 1. Synopsis
  • 2. The effects of the digital economy are everywhere
  • 3. Advertising is so important to the media industry
  • 4. Collapse of the traditional media industry
  • 5. Market insights
    • 5.1 From calls to applications
    • 5.2 Expect delays and roadblocks
    • 5.3 Fragmentation, consolidation, mergers and acquisitions
    • 5.4 Where are the new opportunities?
    • 5.5 Think international
    • 5.6 Copyright and the Internet –attempts to regulate
  • 6. VoIP created disruption for telecoms
    • 6.1 OTT VoIP in 2018
    • 6.2 MoIP
  • 7. OTT messaging created disruption
  • 8. Media companies need to disaggregate and rebuild
    • 8.1 Branding is the key in online media
      • 8.1.1 Rapidly changing online news market
      • 8.1.2 Learn to value brands
  • 9. E-books and online news caused disruption
    • 9.1 Digital e-readers/e-books
    • 9.2 The challenging newspaper publishing sector
  • 10. The anomaly of the mass media
    • 10.1 Analysis of media trends
  • 11. Control of the internet
    • 11.1 International discussions and net neutrality
      • 11.1.1 WCIT-12
  • 12. Related reports
  • Table 1 – Global media ad spending and annual change – 2015 - 2020
  • Table 2 – Global digital ad spending and annual change – 2011 – 2018
  • Table 3 – Global mobile advertising spending and annual change – 2011 – 2017
  • Table 4 – Top ten countries by ad spending per person and per digital Internet user – 2018
  • Exhibit 1 – Whatsapp
  • Exhibit 2 – Historical price fixing allegations
  • Exhibit 3 – Implications of ending net neutrality

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Digital Economy
Digital Media

Number of pages 25

Status Archived

Last updated 27 Aug 2018
Update History

Analyst: Kylie Wansink

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