BuddeComm Intelligence Report - Smart Grids - Consumer Issues

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Last updated: 5 Aug 2013 Update History

Report Status: Archived

Report Pages: 11

Analyst: Kylie Wansink


Archived report. The customer has been something of an afterthought in the development of smart meters and smart grids, and the industry is paying dearly for that oversight.

There is very little interest among the customers in smart grids and smart meters. Simply because the industry has failed to tell them what is in it for them. If the industry had had a smart grid vision instead of a smart meter vision; they would have been able to tell their customers that they would provide them with tools that would enable them to manage their energy use better.

In addition they would have communicated that this would save energy and therefore lower the costs, to such an extent that it could even lead to a neutral outcome in relation to the ever-increasing electricity prices.

Instead their smart meter ‘vision’ was simply based on an internal strategy that would allow the provider to shave off peak demand, through tariff systems.

The impact of higher energy prices is often overlooked in relation to the most vulnerable members of society. Although solutions can be found – and in our view, without too much cost – so far these consumer issue have been largely ignored.

Latest developments:

The benefits of smart energy solutions have not been well communicated to consumers; consumers have either been given irrelevant information or no information at all; the industry now has to attempt to improve the image of its various offerings and breadth of communication. A study published in Britain in mid 2013 called for the itemising of bills to show customers the breakdown of how much is fuel costs, transmission charges, company margins and the government's own energy policies.

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