BuddeComm Intelligence Report - Insights into Google


Archived report. Google is an innovative leader of the digital media sector and an industry heavyweight. The breadth of its business interests is enormous from developing driverless cars; creating smart energy technologies; dominating the smart phone market and focusing on its core search services. In 2013 recent areas of focus include the broadcasting sector with the launch of Google Chromecast; the e-commerce sector with the launch of Google Shopping for Suppliers - and music streaming with Google Play Music expansion.

This BuddeComm Intelligence Report provides an overview of some of Google’s key initiatives; explores the importance of advertising to the company and includes BuddeComm’s unique analyses.

Latest developments:

In mid 2013 Google gained much attention with the launch of the augmented reality glasses Google Glass; also in mid 2013 Google launched Chromecast and the principle behind Chromecast is probably the magic formula that is needed to finally revolutionise television watching. In early 2013 it was announced that YouTube had launched YouTube Paid Subscriptions. There are many YouTube channels which have become very popular and YouTube is hoping to capitalise upon this viewer loyalty; Also in 2013 Google launched a B2B Beta service called Google Shopping for Suppliers which is initially available in the US only to electrical and electronics industries.

Table of Contents

  • 1. Synopsis
  • 2. Google overview
    • 2.1 Google YouTube
      • 2.1.1 YouTube Rental
    • 2.2 Google Android
      • 2.2.1 Jolla hopes to shake-up the smart phone sector
  • 3. Advertising important to digital media companies
  • 4. Examples of other Google initiatives
    • 4.1 Google Chromecast set to revolutionise the TV
    • 4.2 Google Glass
    • 4.3 Google Play Music
    • 4.4 Google Wallet
    • 4.5 Google Offers
    • 4.6 Google Shopping
      • 4.6.1 Google Shopping for Suppliers
    • 4.7 Google Chrome browser and OS
    • 4.8 Google TV
    • 4.9 Google+
    • 4.10 Google Ventures
    • 4.11 Google’s review content purchases
    • 4.12 Google’s driverless car
  • 5. Google and infrastructure
    • 5.1 The thousands of unreported benefits of high-speed infrastructure
    • 5.2 Disruptive Google Fiber is shaking up the telco world
    • 5.3 Different infrastructure and retail business models
    • 5.4 Taking on the appalling regulatory situation in the USA
    • 5.5 New infrastructure concept lowers costs
    • 5.6 Vertically-integrated Google Fibre
    • 5.7 Asia Pacific fibre deployments – what it means for Google
    • 5.8 Smart Energy
  • 6. Not always a success – some ideas shelved
    • 6.1.1 iGoogle
    • 6.1.2 Google Wave and Google Buzz
    • 6.1.3 Google PowerMeter
    • 6.1.4 Google Health
    • 7. Other industry issues
      • 7.2 Copyright
      • 7.3 White spaces
    • 8. Related reports
    • Table 1 – Visitors to top web properties worldwide – 2013
    • Table 2 – Global smart phone operating system market share – 2010; 2011; 2012
    • Table 3 – Google total advertising revenue – 2006 - 2012
    • Table 4 – Google Chrome browser market share compared to other leaders – 2010 - 2012
    • Exhibit 1 – Facebook
    • Exhibit 2 – Google Unity
    • Exhibit 3 – Kansas City to receive Google’s ultra high-speed broadband network
    • Exhibit 4 – Are Google, Microsoft and Apple the next utilities in telecoms?

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    Companies (Major Players)
    Digital Media

    Number of pages 22

    Status Archived

    Last updated 29 Jul 2013
    Update History

    Analyst: Kylie Wansink

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