BuddeComm Intelligence Report - Insights into Google

Report Cover Image

Last updated: 29 Jul 2013 Update History

Report Status: Archived

Report Pages: 22

Analyst: Kylie Wansink


Archived report. Google is an innovative leader of the digital media sector and an industry heavyweight. The breadth of its business interests is enormous from developing driverless cars; creating smart energy technologies; dominating the smart phone market and focusing on its core search services. In 2013 recent areas of focus include the broadcasting sector with the launch of Google Chromecast; the e-commerce sector with the launch of Google Shopping for Suppliers - and music streaming with Google Play Music expansion.

This BuddeComm Intelligence Report provides an overview of some of Google’s key initiatives; explores the importance of advertising to the company and includes BuddeComm’s unique analyses.

Latest developments:

In mid 2013 Google gained much attention with the launch of the augmented reality glasses Google Glass; also in mid 2013 Google launched Chromecast and the principle behind Chromecast is probably the magic formula that is needed to finally revolutionise television watching. In early 2013 it was announced that YouTube had launched YouTube Paid Subscriptions. There are many YouTube channels which have become very popular and YouTube is hoping to capitalise upon this viewer loyalty; Also in 2013 Google launched a B2B Beta service called Google Shopping for Suppliers which is initially available in the US only to electrical and electronics industries.

Related Reports

Share this Report

Purchase with Confidence

for this – it’s been a real pleasure dealing with you – great service!

Jo Chaffer, British Council

Research Methodology

BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.

For more details, please see:

Research Methodology

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.

Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.