Archived report. Bundling offers may help increase margins, reduce churn, and achieve efficiencies through increased cross-service use of infrastructure. The original concept of bundling services such as telephony, broadband, TV and mobile is linked to the old telco way of thinking – it is based on locking customers into their services rather than creating new customer benefits. The bundling of entertainment services is an increasingly prevalent feature of fixed broadband markets. The bundled price is usually offered at a discount to the combined standalone price of the included services. This creates ‘stickiness’ among customers, who see the benefit of having all services on one bill. Operators also find benefits in billing processes, and in lower customer churn.
While triple play has been relatively successful in many markets, there is evidence that quad play has been less successful – and limited to a small number of markets.
This BuddeComm Intelligence report explores the trends occurring in multi-play services and provides unique case studies on the markets of Italy, United Kingdom, The Philippines and the Netherlands.
Table of Contents
Number of pages 25
Last updated 27 Oct 2017
Analyst: Kylie Wansink
We wanted to extend our Com World Series of telecoms industry events to the South Pacific region and we were in urgent need of a partner in the region who could assist us with confirming the involvement of governments, telcos and more. Paul Budde and his team executed this perfectly. Paul also provided us with very high quality reports on every aspect of the project, including an amazingly thorough and actionable report on the conference presentations and discussion.
Joe Willcox, Commercial Content Director, Emap Connect, Emap
Cameroon - Telecoms, Mobile and Broadband - Statistics and Analyses
US$375.00 until 27 Nov 2019
(normal price US$750.00)
Nigeria - Telecoms, Mobile and Broadband - Statistics and Analyses
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A selection of downloadable samples from our Annual Publications catalogue.