BuddeComm Intelligence Report - Global Triple Play and Bundles - Trends and Case Studies

Synopsis

Bundling offers may help increase margins, reduce churn, and achieve efficiencies through increased cross-service use of infrastructure. The original concept of bundling services such as telephony, broadband, TV and mobile is linked to the old telco way of thinking – it is based on locking customers into their services rather than creating new customer benefits. The bundling of entertainment services is an increasingly prevalent feature of fixed broadband markets. The bundled price is usually offered at a discount to the combined standalone price of the included services. This creates ‘stickiness’ among customers, who see the benefit of having all services on one bill. Operators also find benefits in billing processes, and in lower customer churn.

While triple play has been relatively successful in many markets, there is evidence that quad play has been less successful – and limited to a small number of markets.

This BuddeComm Intelligence report explores the trends occurring in multi-play services and provides unique case studies on the markets of Italy, United Kingdom, The Philippines and the Netherlands.

Table of Contents

  • 1. Synopsis
  • 2. Introduction
    • 2.1 Triple play
    • 2.2 Quad play
  • 3. The three elements
  • 4. National broadband networks are ideal for triple play
    • 4.1 Lower costs open up access to new models
  • 5. What went wrong with triple play initially?
    • 5.1 Failing telco models
    • 5.2 VoIP and video – hard nuts to crack
    • 5.3 The failure of portals
  • 6. The future of triple-play
    • 6.1 Diversification of video content
    • 6.2 Tele-presence will be the killer app
    • 6.3 Multiplay is an access product
    • 6.4 Different Customer service models
    • 6.5 Smart TV and the broadcasters
    • 6.6 Triple play moving to the cloud
  • 7. Multi-play case studies
    • 7.1 Case study – United Kingdom
    • 7.2 Case study: The Netherlands
      • 7.2.1 Bundled services
    • 7.3 Case study: Italy
      • 7.3.1 Bundled services
    • 7.4 Case study – The Philippines
      • 7.4.1 Philippine Long Distance Telephone Company (PLDT)
  • 8. Unified Communications (UC)
    • 8.1 Early days
    • 8.2 UC&C today
  • 9. Related reports
  • Table 1 – Global – multi-play subscribers – 2015 - 2020
  • Table 2 – United Kingdom - proportion of bundled services by type – 2005 - 2016
  • Table 3 – The Netherlands - bundled play subscribers by type – 2013 - 2016
  • Table 4 – The Netherlands - market share of broadband in bundled services – 2011 - 2016
  • Table 5 – The Netherlands - market share of fixed-voice in bundled services – 2011 - 2016
  • Table 6 – The Netherlands - market share of TV in bundled services – 2011 - 2016
  • Table 7 – KPN subscribers with bundled services – 2008 - 2016
  • Table 8 – PLDT’s capital expenditure – 2008 - 2015
  • Table 9 – PLDT fixed-line subscribers – 2001; 2005 - 2015
  • Exhibit 1 – Multi-play definition
  • Exhibit 2 – Technology developments in bundled services
  • Exhibit 3 – Types of telecom convergence
  • Exhibit 4 – United Kingdom - operators’ service bundling offers – 2016

Related Reports

Focus Report Profile

Technologies

Broadcasting
Digital Media
Internet
Mobile & Wireless Broadband and Media
Strategies & Analyses (Industry & Markets)
Telecoms Infrastructure

Number of pages 18

Status Current

Last updated 27 Oct 2017
Update History

Analyst: Kylie Wansink

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