BuddeComm Intelligence Report - Global OTT VoIP and Messaging Services Market


VoIP subscriptions worldwide have increased substantially, with further growth predicted in the years through to at least 2024 as more and more residential customers and businesses turn to VoIP to reduce costs.

With the dramatic increase in smartphones globally, mobile VoIP has been skyrocketing, with millions of users around the world subscribing to one or more of the many OTT companies offering mobile VoIP apps and services.

The growth of messaging also continues unabated as people’s desire to communicate escalates. Driven by the growing uptake of smartphones and mobile broadband services, mobile messaging continues to gain popularity throughout the world. But the scene has changed. The traditional SMS market, which peaked in 2012 and is now gradually shrinking, is being replaced by Over-The-Top (OTT) social messaging and messaging apps. This decline in traditional Peer-to-Peer (P2P) SMS usage is particularly evident in countries and regions where there is both high smartphone and mobile broadband penetration.

With consumers now spoilt for choice in the highly competitive consumer messaging sector, the providers are turning their attention to the enterprise sector. The Application-to-Peer (A2P) segment one of the new growth areas - particularly for the traditional operators who offer the perception of a higher level of reliability and security.

Despite some commentators spelling the death of email in favour of social media and other forms of messaging, there is yet no sign that our email boxes will lie empty anytime soon. In fact, the number of emails being sent worldwide continues to grow. The biggest change is that almost half of all emails are being accessed from a mobile device globally. In some cases, the mobile data used to access emails or social media apps is provided free by the mobile operators in a recent trend known as “zero rating” content.

This unique BuddeComm Intelligence report provides key industry information and statistics on the worldwide fixed VoIP market and mobile VoIP market as well as the global messaging market with an emphasis on Over-The-Top developments.

Companies mentioned in this report:

Skype, Google, Facebook, Viber, WeChat, QQ Mobile, Vonage, WhatsApp, Snapchat.

Table of Contents

  • VoIP market summary

    • Introduction
    • Current market
  • Mobile VoIP and OTT mobile VoIP market

  • VoIP market statistics

  • Global VoIP service providers

  • Other VoIP market insights

    • IMS
    • HD Voice
    • Integration with UC applications
  • Unified Communications (UC)

    • Early days
    • UC&C today
  • Mobile messaging insights

    • OTT messaging eroded SMS P2P usage
    • Application-to-person (A2P) messaging
    • Zero-rated mobile content
    • Monetizing free mobile instant messaging apps
  • Premium SMS (PSMS)

  • Email/mobile email

  • Related reports

List of Tables

  • Table 1 – Global - VoIP services market value – 2010 – 2024
  • Table 2 – Global – Fixed VoIP versus fixed telephone subscriptions – selected countries
  • Table 3 – Weekly use of VoIP services by selected countries – 2017
  • Table 4 – Global – P2P SMS traffic volumes and revenue – 2005 – 2018
  • Table 5 – Worldwide number of email users – 2009 – 2018

List of Charts

  • Chart 1 – Global VoIP market value – 2010 – 2024

List of Exhibits

  • Exhibit 1 – VoIP market – selected key developments
  • Exhibit 2 – Examples of large consumer VoIP service providers by region
  • Exhibit 3 – Skype
  • Exhibit 4 – IMS description
  • Exhibit 5 – A brief history – SMS
  • Exhibit 6 – Mobile Instant Messaging (MIM)
  • Exhibit 7 – Whatsapp
  • Exhibit 8 – Self-destructing photo messaging
  • Exhibit 9 – Definition: Premium SMS

Related Reports

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Licence Information

Focus Report Profile


Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)
Smart Infrastructure
Telecoms Infrastructure

Number of pages 42

Status Current

Last updated 27 Jun 2018
Update History

Analyst: Kylie Wansink

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