BuddeComm Intelligence Report - Global Mobile Devices Market - Smartphones, Wearables, Tablets


Archived report. The global smartphone market has slowed from its boom years to a more modest growth. With mature markets becoming increasingly dependent on replacement purchases rather than on first-time buyers, the industry has shifted its attention to emerging countries in Asia, Latin America, and Africa, where much of the population either does not own a mobile phone or has yet to move from feature phone to smartphone.

Although Samsung and Apple remain the leading smartphone suppliers globally, their market share is being eroded by lower-priced phones from China. Moving beyond their vast domestic market, several Chinese brands are expanding internationally and in the past 12 months we have seen the rise of Oppo and vivo.

Wearable technology has also become a thriving industry, with an ever-broadening range of possible uses and devices. With wearable devices still making their mark on the consumer market, the industry is looking at the potential of wearables in the enterprise sector – for example, being hands-free devices, smart glasses are ideal in the blue-collar business.

A major threat to the smartphone and wearables business however arises from the limitations of the mobile broadband infrastructure. The mobile industry can develop all of these new applications and services, but if the infrastructure cannot handle the capacity, there will be little use for them. Developed markets are eating up new spectrum with a voracious appetite. WiFi could be a good customer access alternative; it is already used to access mobile broadband in the home, but mobile operators have problems with the idea of changing their business models to better utilise WiFi.

This Buddecomm Intelligence report provides overall global statistics and 2017 trends for mobile smartphones, wearable devices and handsets.

Latest developments:

  • Smartphones account for over 70% of global mobile handset shipments;
  • Detachable screens have become a key growth area for the tablet sector;
  • China, USA and India are the world’s largest smart phone markets;
  • The Used smart phone sector continues to grow and, on average, 13% of smart phones are either traded or sold-on globally;
  • The leading handset suppliers all seem to keen to grow market share in the budget devices category given the rise of low-price brands from China and India.

Companies mentioned in this report:

Apple iPhone; Nokia; Motorola Mobility; Google Android; Samsung; Huawei, Lenovo, Xiaomi, Microsoft, Oppo, vivo.

Table of Contents

  • 1. Synopsis
  • 2. The future of the smartphone market
    • 2.1 Hardware becomes a utility platform
    • 2.2 Platform for innovation and industry transformation
    • 2.3 Breaking into new markets
    • 2.4 Affordable smart devices
    • 2.5 Enviro-friendly handsets
    • 2.6 Phablets and larger screens
    • 2.7 Look towards emerging markets for smartphone growth
  • 3. Global mobile handset statistics and forecasts
    • 3.1 Historical handset market growth
    • 3.2 Global smart phone and handset shipments
  • 4. Global leading handset suppliers
    • 4.1 Historical leaders
    • 4.2 The changing devices landscape
  • 5. Operating systems
    • 5.1 Business smart phones/BYOD
  • 6. Touchscreen tablets
  • 7. Wearable devices
    • 7.1 Wearable device categories
    • 7.2 Global wearable device market
    • 7.3 Enterprise wearable devices
    • 7.4 Legal implications of wearables gains attention
    • 7.5 E-health devices
      • 7.5.1 Fitness activity trackers
      • 7.5.2 Home monitoring and remote patient devices
    • 7.6 Virtual reality (VR) and wearable technology
      • 7.6.1 4K to drive bandwidth demand to gigabit levels
  • 8. Who will dominate the WiFi market?
  • 9. Related reports
  • Table 1 – Leading countries - used smart phone market - 2016
  • Table 2 – Global – mobile handset shipments – 2004 - 2017
  • Table 3 – Share of mobile handset shipments by region – 2012 - 2015
  • Table 4 – Global – smartphone shipments – 2010 – 2016
  • Table 5 – Global – smartphone share of handset market – 2009 - 2016
  • Table 6 – Global – top five smartphone vendors shipments – Q2 2015; Q2 2016
  • Table 7 – Global – top five smartphone vendors – annual market share – 2013 – Q3 2016
  • Table 8 – Global – smartphone operating system market share – 2011 – Q3 2016
  • Table 9 – Global – tablet shipments – 2010 – Q2 2016
  • Table 10 – Global – top five tablet vendors– market share – 2013 – Q2 2016
  • Table 11 – Global – wearable devices by category – market share – 2013 - 2015
  • Table 12 – Global – wearable device shipments – 2014 - 2020
  • Table 13 – Global – top 5 wearable device vendors market share – Q3 2015; Q3 2016
  • Exhibit 1 – Safety and security concerns
  • Exhibit 2 – Nokia’s challenges and triumphs
  • Exhibit 3 – Case study – Motorola/Lenovo
  • Exhibit 4 – Open Handset Alliance
  • Exhibit 5 – Wearable smart rings

Related Reports

Purchase this Report


Licence Information

Focus Report Profile


Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)
Smart Infrastructure
Strategies & Analyses (Industry & Markets)

Number of pages 20

Status Archived

Last updated 13 Feb 2017
Update History

Lead Analyst: Kylie Wansink

Contributing Analysts:

Paul Budde

Share this Report

Purchase with Confidence

Paul is by far, the leading telecommunications analyst in Australia. Not only is his company's research first class and timely, it is superbly contextual to the complexities of today's modern media and communications technology. He is always extremely generous in sharing his knowledge with others and has a great ability to connect people together and be a thought leader on topics of National interest such as the NBN, FttH and Smart Grids.

Bruce Duyshart, Director Strategic Technology, Lend Lease

Special Offers

Guatemala - Telecoms, Mobile and Broadband - Statistics and Analyses
US$375.00 until 16 Jan 2019
(normal price US$750.00)

Latin America - Mobile Network Operators and MVNOs
US$1,500.00 until 16 Jan 2019
(normal price US$3,000.00)

Africa - Mobile Network Operators and MVNOs
US$1,500.00 until 26 Dec 2018
(normal price US$3,000.00)

Africa - Fixed Broadband Market - Statistics and Analyses
US$1,500.00 until 26 Dec 2018
(normal price US$3,000.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.

Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.