2014 Turkey - Telecoms, Mobile and Broadband

Last updated: 29 Sep 2014 Update History

Report Status: Archived

Report Pages: 49

Analyst: Kylie Wansink

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Summary
Table Of Contents

Publication Overview

This report provides a comprehensive overview of trends and developments in Turkey’s telecommunications market. The report analyses the mobile, Internet, broadband, digital TV and converging media sectors. Subjects include:

Market and industry analyses, trends and developments;
Facts, figures and statistics;
Industry and regulatory issues;
Infrastructure;
Major players, revenues, subscribers, ARPU
Internet, IPTV;
Mobile voice and data markets;
Broadband (FttH, DSL, cable TV, wireless);
Convergence and digital media;

Researcher:- Kylie Wansink
Current publication date:- September 2014 (13th Edition)

Executive Summary

Mobile broadband is popular in Turkey which creates many opportunities

Turkey’s broadband market has witnessed considerable growth in the number of broadband subscribers. ADSL is no longer the most popular broadband access platform, with mobile broadband the most popular platform since 2012. ADSL is still the leading fixed broadband platform with strong growth rates recorded for fibre and cable. Turk Telekom is the dominant ISP despite the influx of competitors.

Turkey’s sizeable Internet user population has fostered an emerging digital economy, encompassing e-commerce, e-government, e-health and e-education services. E-commerce in particular, as well as m-commerce are showing considerable growth and Turkey is considered to be one of the leading e-commerce markets worldwide.

The country’s broadcasting sector is comprised of a large number of free-to-air operators and a number of satellite and cable-based pay TV operators. Digital TV offerings are available.

Turkey possesses one of the largest mobile markets in the region due to its large population, which is characterised as young and increasingly urbanised and technically literate. Mobile penetration has reached levels indicative of a mature market. In 2014 2G subscribers were in decline as 3G subscribers continue to grow.

LTE technology has been trialled by the operators and during 2013 the Turkish government awarded a contract to build a LTE network for civilian and military use. In September 2014 Turkey was still awaiting a 4G LTE licensing schedule to be introduced.

In 2014 competition in the mobile market increased as the operators began to more aggressively target the mobile data sector, offering competitive pricing and new bundled plans.

Increasing take up of mobile data services has in turn underpinned growth in mobile content and applications. Turkey has emerged as a noticeable front runner in the nascent mobile payments sector, supported by the country’s relatively young population and high credit card penetration.

Data in this report is the latest available at the time of preparation and may not be for the current year

1. Key Statistics
- 1.1 Country overview
2. Telecommunications Market
- 2.1 Overview of Turkey’s telecom market
3. Regulatory Environment
- 3.1 Background
  - 3.1.1 Electronic Communications Law 2008
- 3.2 Regulatory authority
  - 3.2.1 Information and Communications Technologies Authority (ICTA)
- 3.3 Telecom sector liberalisation in Turkey
- 3.4 Privatisation
  - 3.4.1 The 2005 privatisation
  - 3.4.2 Privatisation background
- 3.5 Interconnect
- 3.6 Access
- 3.7 Number portability
- 3.8 Universal services
4. Fixed Network Operators
- 4.1 Overview
- 4.2 Turk Telekom
- 4.3 Turksat
- 4.4 Superonline
5. Telecommunications Infrastructure
- 5.1 National telecom network
- 5.2 International infrastructure
  - 5.2.1 Submarine cable networks
  - 5.2.2 Terrestrial cable networks
  - 5.2.3 Satellite networks
6. Broadband Market
- 6.1 Overview
- 6.2 Internet and broadband statistics
- 6.3 Broadband subscriber forecasts
- 6.4 Asymmetrical Digital Subscriber Lines (ADSL)
- 6.5 Cable modems
- 6.6 Fibre-to-the-Home (FttH) networks
  - 6.6.1 Superonline
7. Digital Media / Digital Economy
- 7.1 Overview
- 7.2 Services
  - 7.2.1 E-commerce
  - 7.2.2 M-commerce
  - 7.2.3 E-government
  - 7.2.4 E-health
  - 7.2.5 E-education
  - 7.2.6 Electronic ID
- 7.3 Digital broadcasting
  - 7.3.1 Overview of broadcasting market
  - 7.3.2 Broadcasting regulation
  - 7.3.3 Digital TV
8. Mobile Communications
- 8.1 Overview of Turkey’s mobile market
  - 8.1.1 Mobile statistics
- 8.2 Regulatory issues
  - 8.2.1 Third Generation (3G) licences
  - 8.2.2 Third and fourth GSM licences
  - 8.2.3 Significant market power (SMP)
  - 8.2.4 Mobile Number Portability (MNP)
  - 8.2.5 Telsim privatisation
- 8.3 Mobile technologies
  - 8.3.1 Analogue
  - 8.3.2 Digital
  - 8.3.3 3G
  - 8.3.4 Long Term Evolution (LTE)
- 8.4 Major mobile operators
  - 8.4.1 Turkcell
  - 8.4.2 Vodafone (Telsim)
  - 8.4.3 Avea
- 8.5 Mobile voice services
  - 8.5.1 Prepaid
- 8.6 Mobile data
  - 8.6.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
  - 8.6.2 Mobile broadband (Access)
- 8.7 Mobile content and applications
  - 8.7.1 Mobile TV
  - 8.7.2 Mobile advertising
  - 8.7.3 Mobile payments
  - Table 1 – Country statistics Turkey – 2014
  - Table 2 – Telephone network statistics – 2014
  - Table 3 – Internet user statistics – 2014
  - Table 4 – Fixed broadband subscriber statistics – 2014
  - Table 5 – Mobile statistics – 2014
  - Table 6 – National telecommunications authority
  - Table 7 – GDP growth and inflation – 2005 - 2014
  - Table 8 – Turk Telekom – Revenue, profit, EBITDA and CAPEX – 2007 - 2013
  - Table 9 – Turk Telekom – Fixed-line revenue, EBITDA and PSTN ARPU – 2007 - 2013
  - Table 10 – Turk Telekom – Fixed ARPU – 2011 - 2013
  - Table 11 – Superonline financial data – 2009 - 2013
  - Table 12 – Fibre optic cable lengths for Turk Telekom – 2011 - 2013
  - Table 13 – Fibre optic cable lengths for Alternative operators – 2011 - 2013
  - Table 14 – Fixed lines in service and teledensity – 1995 - 2014
  - Table 15 - Mobile subscribers and penetration rate – 1995 - 2014
  - Table 16 – Internet user and penetration rate – 1998 - 2014
  - Table 17 – Internet user and penetration rate – 1998 - 2014
  - Table 18 – Broadband subscribers and penetration – 2009 - 2014
  - Table 19 – Broadband subscribers by access technology – 2009 - 2013
  - Table 20 – ISP market share – June 2013
  - Table 21 – Fixed Broadband subscriptions by speed – June 2013
  - Table 22 - Average monthly data usage per Turk Telekom broadband subscriber – 2010 – mid 2014
  - Table 23 – International Internet Bandwidth – 2003 - 2013
  - Table 24 – Turk Telekom ADSL ARPU – 2007 - 2013
  - Table 25 – Superonline FttX homes passed and subscribers – 2011 - 2013
  - Table 26 – TV audience share by channel – January - June 2013
  - Table 27 – TV advertising revenue – 2009 - 2013
  - Table 28 – Cable TV subscribers – 2011 - 2013
  - Table 29 – D-Smart pay TV subscribers – 2008 – 2013
  - Table 30 – IPTV subscribers – 2011 - 2013
  - Table 31 - Mobile subscribers and penetration rate – 1995 - 2014
  - Table 32 – 2G and 3G subscribers – 2009 – Q1 2014
  - Table 33 – Mobile operators and subscribers – 2013
  - Table 34 – Mobile subscribers by operator – 2007 - 2013
  - Table 35 – Mobile operators’ market share – 2007 – Q1 2014
  - Table 36 – Mobile telecom revenue and investment – 2004 - 2012
  - Table 37 – ARPU levels per operator – 2011 – Q1 2014
  - Table 38 – Mobile revenue per service type per operator – Q1 2014
  - Table 39 – Turkcell group financial data – 2005 - 2013
  - Table 40 – Turkcell Turkey average monthly ARPU – pre and postpaid – 2001 - 2013
  - Table 41 – Turkcell Turkey average monthly MOU and churn – 2001 - 2013
  - Table 42 – Turkcell smartphone penetration – 2012 – Q2 2014
  - Table 43 – Historical - Vodafone Turkey financial data – 2008 - 2012
  - Table 44 – Vodafone pre and postpaid ARPU – 2006 - 2013
  - Table 45 – Vodafone smartphone penetration – 2011 - 2013
  - Table 46 – Avea revenue and EBITDA – 2007 - 2013
  - Table 47 – Avea prepaid, postpaid and blended ARPU and blended MOU – 2007 - 2013
  - Table 48 – Ratio of prepaid to postpaid subscribers – 2000 - 2013
  - Table 49 – Turkcell prepaid subscribers – 2001 - 2013
  - Table 50 – Vodafone prepaid subscribers – 2006 - 2013
  - Table 51 – Avea prepaid subscribers – 2007 - 2013
  - Table 52 – Numbers of SMS and MMS sent – 2004 - 2013
  - Table 53 – Turkcell mobile broadband revenue – 2010 - 2013
  - Table 54 – Vodafone data usage – 2012 – 2013

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