2014 Global Mobile Broadband - Insights and Statistics for a Game Changing Industry

Publication Overview

This annual report offers a wealth of information on the global mobile broadband sector and is a valuable resource of insights, examples and trends. It provides important insights into trends such as LTE deployment, WiFi growth, VoLTE and Mobile VoIP and mobile broadband apps. Supported by key statistics, and cases studies - it also includes unique insights into regional developments, written by BuddeComm’s Senior Analysts.

Subjects covered include:

  • Key global mobile broadband industry trends;
  • Key global mobile broadband industry statistics;
  • Insights and statistics on the fast growing LTE sector;
  • Insights and statistics on VoLTE and Mobile VoIP
  • Insights and statistics into the growing importance of WiFi;
  • Insights and statistics into mobile broadband apps and entertainment services;
  • Regional overviews for North America, Europe, Latin America; Middle East, Africa and Asia Pacific.

Researchers:- Kylie Wansink, Paul Budde, Lucia Bibolini, Peter Evans, Henry Lancaster, Peter Lange.
Current publication date:- April 2014 (18th Edition)

Executive Summary

Mobile broadband – the key growth area for global telecoms industry

The ongoing improvements in infrastructure have driven the continuing uptake of mobility and broadband around the world and in 2014 mobile broadband is the fastest growth area overall for the global telecoms sector. But increased usage has caused data traffic jams on the 3G networks because this infrastructure cannot cope with the rapid increase in traffic over the last couple of years.

The release of 4G/LTE mobile broadband will certainly ease the issue in the short term and anticipation of this growing demand has resulted in LTE becoming the fastest developing mobile technology to date.

The global mobile industry has been busy developing amazing applications and services for smart phones and devices over the past few years - but it is important to remember that if the infrastructure cannot handle the capacity then this market will quickly stall. The developed markets are already eating up new spectrum with a voracious appetite and it is expected that the current new spectrum allocations for LTE will start to run out in 3-5 years’ time - and at this stage there is no clear technical solution ahead for the industry. Many see heterogeneous infrastructure as the way forward– in other words, a conglomeration of technology all tied together – and while this will work; the overall quality and reliability of the network is bound to suffer.

The interest in the VoLTE market is expected to accelerate as LTE networks become more mass market. Cellular operators in the US have gone to great lengths to expand LTE availability across the country. As a result, the US will become a key market for VoLTE services in coming years, with operators and consumers alike benefiting from the scale of LTE and LTE-A network footprints. In South Korea in 2013, KT reported that it was also making significant progress in expanding the coverage of its LTE-Advanced (LTE-A) network.

The increasingly important WiFi market is slowly but surely seeing more sophisticated WiFi products emerge. This level of sophistication is occurring in enterprise and carrier markets and also finding its way into the hotspot market - where it will become the critical hub for the rapidly increasing home network market. It must be recognised that WiFi plays a key role in the telecoms environment of the future. The use of WiFi hotspots continues to rise due to increasing popularity from smart phone and mobile device users.

Mobile data traffic is experiencing tremendous growth - with over an 80% increase in global mobile data traffic in 2013 compared to 2012. Led mainly by an increase in mobile video traffic; it is really no surprise that the industry is now beginning to float the idea of 5G infrastructure in order to cope with the increasing demand. While it is not yet clear what form 5G technology will take, there are plenty of industry players expressing an interest in developing this concept further, including companies like Samsung and Ntt DoCoMo.

BuddeComm’s new report, Global Mobile Broadband – Insights and Statistics for a Game Changing Industry, provides important insights into the worldwide mobile broadband industry and includes trends, analyses, statistics and case studies. It provides insights into the fast growing LTE network deployment and the subsequent emerging VoLTE sector. It explores the popular OTT mobile VoIP industry and the growing importance of WiFi to the telecoms sector. Supported by insights and statistics on mobile broadband apps this report also provides valuable information at a regional level including North America, Europe, Middle East, Latin America, Africa and Asia Pacific, written by BuddeComm’s Senior Analysts. Please note: Mobile communications is covered in detail in a separate annual publication.

Examples of key insights:

  • LTE development continues apace and there is no doubt that LTE is going to take a prime position in broadband developments. With competitively priced services, innovative smartphones and an increasing range of very innovative apps this market is set to continue to boom. Japan, South Korea, USA and Scandinavia are just some of the leading markets in terms of LTE.
  • Voice-Over LTE (VoLTE) is an emerging service on LTE networks, particularly in the USA and South Korea.
  • Mobile VoIP is becoming a key area of focus, particularly in Europe and North America.
  • Smartphone users want faster, more ubiquitous and reliable connectivity, while operators are looking to squeeze every last bit of capacity out of their cellular networks. As a result, smarter WiFi is needed so that it can take on a more strategic role as part of the overall mobile network infrastructure. Ultimately users simply want the fastest and most reliable wireless connection they can get.
  • The boom in Wi-Fi is also resulting in a growing WiFi carrier equipment market.
  • In 2014 there are over 2 million apps available from Google Play and Apple app store combined.
  • The take up of 4G/LTE services has been surging in the leading markets of Asia.
  • Mobile operators in the Middle East are improving the region's connectivity, upgrading existing networks with HSPA/LTE technology and utilising well developed product distribution channels, customer base and brand to successfully sell mobile broadband access services, content and applications.
  • The strong growth in mobile broadband data in Europe has been driven by flat rate pricing and the wider availability of HSPA and LTE technologies for consumers.
  • The availability of additional spectrum in the US in recent years has been a necessary catalyst for operators to expand their LTE network footprints.
  • All Canadian MNOs have developed their LTE strategies in recent years.
  • Africa benefits from the presence of a number of mobile players with regional reach.
  • As with Africa, the South American market has a few operators which provide services across the region. The dominant players include América Móvil (Claro) and Telefónica (Movistar).
  • The Australian industry predicts dramatic progress and innovation will occur in key technologies relating to user interfaces, screens and digital cameras. And as technological developments are made, this will continue to fuel growth in consumer demand for very high-speed mobile broadband services.
  • In the Pacific Island countries; WiFi hotspots have been popular among many tourist destinations and are often used as a way of generating income in cafes from tourists.

Data in this report is the latest available at the time of preparation and may not be for the current year

Table of Contents

  • 1. Mobile Broadband Insights and Statistics
    • 1.1 Global market summary
      • 1.1.1 Global mobile broadband
    • 1.2 Global mobile subscriptions
    • 1.3 Global mobile capital expenditure (CAPEX)
      • 1.3.1 Software-defined networks
      • 1.3.2 Global mobile revenue
    • 1.4 Global mobile broadband statistics
      • 1.4.1 Mobile broadband connections and technology
      • 1.4.2 Mobile data traffic
    • 1.5 Leading global carriers
    • 1.6 Technology insights
      • 1.6.1 HSPA
      • 1.6.2 LTE
      • 1.6.3 WiMAX
      • 1.6.4 IMS
    • 1.7 The spectrum issue
      • 1.7.1 Spectrum issue – more to it than meets the eye
      • 1.7.2 White spaces overview and examples
    • 1.8 The changing state of the industry
      • 1.8.1 Mobile location based services (MLBS)
      • 1.8.2 HetNet architecture
      • 1.8.3 Small cell networks
      • 1.8.4 Industry begins to discuss 5G
      • 1.8.5 Monetising mobile towers
      • 1.8.6 Fixed Mobile Conversion
  • 2. Long Term Evolution (LTE) and VoLTE Insights and Statistics
    • 2.1 LTE overview
      • 2.1.1 Will LTE steal the broadband revolution?
      • 2.1.2 Global LTE Subscriptions and deployments
      • 2.1.3 Regional market share
    • 2.2 VoLTE overview
      • 2.2.1 Mobile VoIP more popular than VoLTE
    • 2.3 First leading markets: USA and South Korea
      • 2.3.1 VoLTE in South Korea
      • 2.3.2 VoLTE in the USA
    • 2.4 Further country case studies
      • 2.4.1 VoLTE in China
      • 2.4.2 VoLTE in India
      • 2.4.3 VoLTE in Japan
      • 2.4.4 VoLTE in Taiwan
      • 2.4.5 VoLTE in Hong Kong
      • 2.4.6 VoLTE in Russia
      • 2.4.7 VoLTE in Singapore
      • 2.4.8 VoLTE in Spain
      • 2.4.9 VoLTE in Germany
      • 2.4.10 VoLTE in Canada
      • 2.4.11 VoLTE in Tanzania
      • 2.4.12 VoLTE in Columbia
      • 2.4.13 VoLTE in Australia
      • 2.4.14 VoLTE in the Czech Republic
      • 2.4.15 VoLTE in Slovenia
  • 3. Wi-Fi Insights and Statistics
    • 3.1 WiFi starts playing a key role in telecoms
      • 3.1.1 Who will dominate the WiFi market?
      • 3.1.2 WiFi and the role of the telcos
    • 3.2 WiFi business models
      • 3.2.1 The benefits of WiFi
      • 3.2.2 Advertising sponsored models
      • 3.2.3 Obstacles
    • 3.3 Venue Wifi
      • 3.3.1 Location based services
    • 3.4 Global WiFi market summary
      • 3.4.1 Number of wi-fi hotpots and leading markets
      • 3.4.2 South Korea – a leading market
    • 3.5 Industry developments
      • 3.5.1 Following free Wi-Fi users
      • 3.5.2 Cloud based WiFi
      • 3.5.3 Key developments for enterprise WiFi
      • 3.5.4 Global WiFi roaming
      • 3.5.5 Carrier WiFi equipment market exploding
    • 3.6 Other short-range technologies
  • 4. VoIP Insights and Statistics
    • 4.1 VoIP market summary
      • 4.1.1 Impact on international call traffic
    • 4.2 Mobile VoIP and OTT mobile VoIP market
      • 4.2.1 VoLTE
      • 4.2.2 OTT and messaging
    • 4.3 Fixed VoIP market
      • 4.3.1 Global VoIP subscribers
      • 4.3.2 Global VoIP service providers
    • 4.4 Japan - Fixed VoIP country case study
      • 4.4.1 Background
      • 4.4.2 Statistics
    • 4.5 Other VoIP market insights
      • 4.5.1 IMS
      • 4.5.2 HD Voice
  • 5. Apps Insights and Statistics
    • 5.1 Portals or Apps?
    • 5.2 Mobile apps insights
      • 5.2.1 Mobile apps statistics
      • 5.2.2 Leading free and paid apps
      • 5.2.3 Fastest growing apps
    • 5.3 Social networks
      • 5.3.1 Mobile social networking
      • 5.3.2 Adult services
      • 5.3.3 Online dating
    • 5.4 Mobile photo-messaging
      • 5.4.1 Instagram
    • 5.5 Online and mobile gaming
      • 5.5.1 The highs and low of gaming
    • 5.6 Online and mobile gambling
    • 5.7 Online and mobile music
    • 5.8 Advertising – a key revenue source
      • 5.8.1 Mobile Location-Based Advertising (MLBA)
      • 5.8.2 Paid add-ons another way to generate revenue
  • 6. Regional Overviews
    • 6.1 North America
      • 6.1.1 North America LTE spectrum
      • 6.1.2 North American LTE deployments
      • 6.1.3 North America Voice-over LTE (VoLTE) Developments
    • 6.2 Latin America
      • 6.2.1 Latin America Voice-over LTE (VoLTE) Developments
    • 6.3 Europe
      • 6.3.1 Europe Voice-over LTE (VoLTE) developments
    • 6.4 Africa
      • 6.4.1 Africa Voice-over LTE (VoLTE) Developments
    • 6.5 Middle East
      • 6.5.1 Introduction
    • 6.6 Asia
      • 6.6.1 Overview
      • 6.6.2 Background
      • 6.6.3 Development of mobile data services
      • 6.6.4 South Korea
      • 6.6.5 Singapore
    • 6.7 Pacific Region
      • 6.7.1 Australia
      • 6.7.2 New Zealand
      • 6.7.3 South Pacific Island Countries
      • Table 1 – Global - mobile subscriptions and annual change – 2009 - 2014
      • Table 2 – Regional - mobile subscribers – 2009 – 2013
      • Table 3 – Global - telecoms capital expenditure (CAPEX) – 2008 - 2014
      • Table 4 – Global - mobile capital expenditure (CAPEX) – 2010 - 2014
      • Table 5 – Global mobile services revenue – 2012; 2013; 2018
      • Table 6 – Global – mobile broadband market share by technology – Q1 2013
      • Table 7 –Regional – mobile broadband connections – Q1 2013
      • Table 8 – Top ten OECD countries by wireless broadband subscriptions – 2011; mid 2012
      • Table 9 – Worldwide monthly mobile data traffic – 2000; 2011; 2012; 2013
      • Table 10 – Regional mobile data traffic growth – CAGR 2012 - 2017
      • Table 11 – Global top 20 mobile operators by connections and revenue – Q1 2013
      • Table 12 – Global top 13 mobile parent carriers by subscribers – 2012
      • Table 13 – Worldwide LTE subscribers – 2011 - 2018
      • Table 14 – Worldwide LTE growth – 2010 - 2013
      • Table 15 – Global smart phone operating system market share – 2010; 2011; 2012; Q3 2013
      • Table 16 – Worldwide MLBS subscribers – 2008 – 2014
      • Table 17 – Worldwide MLBS revenue – 2007; 2009; 2011; 2013; 2015
      • Table 18 – Historical - regional MLBS revenue – 2009
      • Table 19 – Global LTE subscriptions – 2011 - 2018
      • Table 20 –Global LTE growth – 2010 - 2014
      • Table 21 – Regional market share of LTE subscriptions – 2012; 2013
      • Table 22 – Number of public WiFi hotspots – top 10 countries worldwide – Early 2011; Early 2013
      • Table 23 – Installed base of Bluetooth devices worldwide – 2005; 2007; 2010; 2013
      • Table 24 –Global - VoIP subscriber base – 2005; 2007; 2009; 2011; 2013
      • Table 25 – Top ten countries by fixed VoIP subscribers – Mid 2012; Q 2013
      • Table 26 – Regional - VoIP subscriber market share – mid 2012; Q1 2013
      • Table 27 –Global - VoIP services market value – 2010 - 2014
      • Table 28 –Global - registered users of Skype – 2007; 2009; 2011; 2013
      • Table 29 – Japan - VoIP subscribers and annual change – 2004 - 2012
      • Table 30 – Japan - VoIP subscribers and market share by operator – June 2012
      • Table 31 – Global - mobile entertainment revenues – 2011 - 2017
      • Table 32 – Global - leading app store competitors
      • Table 33 – Global fastest growing apps - 2013
      • Table 34 – Global –social network market share – March 2013
      • Table 35 – Global – subscribers to key social networks - 2014
      • Table 36 – Global digital music revenue – 2007 - 2013
      • Table 37 – Verizon Wireless LTE devices on network– 2011 - 2013
      • Table 38 – Middle East - mobile subscribers, annual change and penetration – 2013
      • Table 39 – Bahrain - telecom sector revenue breakdown – 2012
      • Table 40 – UAE - mobile services usage by frequency of use – October 2012
      • Table 41 – Asia – total mobile broadband subscribers and market share – 2008 – 2014
      • Table 42 – Japan - mobile broadband subscribers – 2009 - 2013
      • Table 43 – South Korea - KT and SK Telecom WiBro subscribers – 2006 - 2013
      • Table 44 – South Korea - LTE mobile subscribers by operator – 2011 – 2013
      • Table 45 – Singapore - mobile broadband subscribers – 2007 - 2013
      • Table 46 – Singapore - mobile subscribers - 2G and 3G, prepaid and postpaid – July 2013
      • Table 47 – Singapore - 4G / LTE mobile subscribers – 2013
      • Chart 1 – Global - mobile subscriptions – 2009 - 2014
      • Chart 2 – Global top 13 mobile carriers by subscribers - 2012
      • Exhibit 1 – Defined: HSDPA, HSUPA, HSPA, HSPA+
      • Exhibit 2 – WiMAX Forum
      • Exhibit 3 – What is IMS?
      • Exhibit 4 – White Spaces
      • Exhibit 5 – Indoor Location Based Services
      • Exhibit 6 – Mobile infrastructure running out of steam
      • Exhibit 7 – LTE definition
      • Exhibit 8 – VoLTE - data first – voice second
      • Exhibit 9 – Wi-Fi Direct
      • Exhibit 10 – Wi-Fi Hotspot 2.0
      • Exhibit 11 – Case Study – Shopping Centres
      • Exhibit 12 – Case Study – Airline Lounges
      • Exhibit 13 – Bluetooth SIG
      • Exhibit 14 – VoIP market – selected key developments
      • Exhibit 15 – Examples of large consumer VoIP service providers by region
      • Exhibit 16 – Skype in the classroom
      • Exhibit 17 – What is IMS?
      • Exhibit 18 – Mobile apps examples
      • Exhibit 19 – Top 5 free leading apps – App Store and Google Play – mid 2013
      • Exhibit 20 – Top 5 paid leading apps – App Store and Google Play – mid 2013
      • Exhibit 21 – CrowdRoaming app
      • Exhibit 22 – Vancouver mall customers shop via Facebook
      • Exhibit 23 – Foursquare
      • Exhibit 24 – Mobile video communication: FaceTime and Google Talk
      • Exhibit 25 – Examples of popular online dating sites
      • Exhibit 26 – Apple iTunes
      • Exhibit 27 – Canada - 700MHz auction results – February 2014
      • Exhibit 28 – Canada - 700MHz auction licensees by province – February 2014
      • Exhibit 29 – European LTE network deployments – 2014
      • Exhibit 30 – European LTE TDD network deployments – 2014

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Number of pages 115

Status Archived

Last updated 7 Apr 2014
Update History

Analyst: Kylie Wansink

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