2014 Global Digital Media - Mobile and Online Entertainment Trends
This annual report offers a wealth of information on the global digital media and entertainment sector and is a valuable resource of insights, examples and trends. It provides important insights and statistics on key sectors such as mobile apps; social networks; gaming; messaging, digital music, as well as the popular online video services such as iVoD, video streaming, IPTV, Smart TV and mobile TV. The important advertising sector is also covered in terms of digital media and the report explores permission based marketing trends.
Subjects covered include:
Impact of digital developments and media industry;
Mobile broadband entertainment apps and statistics;
Social networks, digital music and gaming;
iVod; video streaming and mobile TV;
IPTV, Digital TV and Smart TV;
Advertising and digital media;
Permission based marketing.
Researchers:- Kylie Wansink, Paul Budde, Lucia Bibolini, Peter Evans, Henry Lancaster, Peter Lange. Current publication date:- April 2014 (7th Edtion)
Digital developments continue to direct the future of entertainment
The growth of digital platforms and services has resulted in the global media industry changing irrevocably. What the shareholders in the traditional media sectors often fail to understand is that the game is no longer directed at building up big revenues upon which to build future business models. Instead the focus is now on building large customer penetration numbers on which to start building the new business models. Senior management often understand this but are reluctant to start the transformation process – or they are not supported in the process by their shareholders, who want to protect the traditional revenues for as long as possible – of course, only to fail in the end.
In this rapidly changing economic environment we see that those who are struggling are creating an increasing gap between themselves and the market leaders. Already in books, newspapers and retail we see that the national walls that protect local organisations within traditional models are crumbling. In other words, it is no longer an issue of local market share. It is now about international market share, and the abovementioned gap needs to be measured, or at least to be seen in an international context.
Adding to the globalisation of the media industry are the continual improvements to telecommunications infrastructure such as fibre and 4G network rollouts. In particular the industry is being driven by mobile broadband apps and services. Entertainment apps and services are of particular importance and a large contributor to the consumer uptake of digital media. Incorporating social networks, online video, digital music, gaming apps and online dating - this sector is dynamic and highly competitive.
Online video streaming and is one of the fastest growing digital formats and a number of key players are coming to the fore - Netflix, which initially operating in the iVoD sector entered the streaming video market and is gaining prominence and expanding internationally.
Improvements in mobile technology and the introduction of smart phones have also assisted the development of mobile TV/video and we can now see it has a bright future ahead.
The music industry was the first sector to be hit by the digital revolution. It was taken completely by surprise – at that time we had little knowledge of the effects of the digitalisation process. The promise of commercialised digital downloads, with Apple’s ubiquitous iTunes at the forefront, has largely failed to offset the record companies’ shrinking sales. Nevertheless the industry has not been standing still and it has taken on a range of new initiatives.
As in many areas of the digital economy, surviving will be a lot harder for smaller, local players. As they fight to carve a niche their ability to forge partnerships with other industries to maximise skills, marketing and distribution capabilities will prove vital. To this end, successful players both at home and abroad are teaming up with telcos and internet service providers to offer bundling deals to customers.
BuddeComm’s new report, Global Digital Media – Mobile and Online Entertainment Trends, provides important insights into the global digital media and entertainment market and includes trends, analyses, statistics and case studies. It provides analyses on the changes impacting upon the media industry and explores the important advertising sector in regards to digital media. It provides statistics and information on the key sectors in this industry including mobile apps; social networks; gaming; messaging; digital music; iVoD; IPTV; Smart TV; online video streaming and mobile TV.
Examples of key insights:
The home entertainment industry is currently being transformed worldwide as a result of the increased availability of choice and access via the Internet. Consumers now have the choice of, and the ability to access, an enormous amount of movie and TV series content through online DVD rental, downloading, instant streaming and IPTV.
Advertising is very important to the media industry and in many cases is the main source of revenue. The direction the advertising industry takes directly impacts on the media sector.
In February 2014 Whatsapp was purchased by Facebook for $16 billion. Whatsapp delivers daily over 18 billion messages and this might be a key for the developments of a new concept in mobile advertising, a concept where users will be charged, rather than the vendors or their advertising middlemen.
Adding further competition to the already highly contested online Video-On-Demand sector; Walt Disney and Apple announced in 2014 the launch of a cloud-based service called Disney Movies Anywhere.
Around a couple of billion online videos are watched worldwide each month.
Netflix has gone from strength to strength and has captured over 10 million members from international markets. It continues to offer value-add services including a recent foray into Ultra HD video streaming.
Interesting IPTV developments are taking place with nearly 130 million IPTV subscribers predicted worldwide by the end of 2014.
Mobile gambling in particular is expected to thrive once the infrastructure is well established. Online and mobile gaming is also one of the most popular online activities - after social networking.
Data in this report is the latest available at the time of preparation and may not be for the current year
Table of Contents
1. Digital Developments Changed Traditional Global Media Industry
1.1 The digital economy – what is at stake for you?
1.2 Advertising important to media industry
1.3 Collapse of the traditional media industry
1.4 Market insights
1.4.1 From calls to applications
1.4.2 Expect delays and roadblocks
1.4.3 Fragmentation, consolidation, mergers and acquisitions
1.4.4 Where are the new opportunities?
1.4.5 Think international
1.4.6 Media and Telco's adapting business to the new Digital Economy
1.4.7 Copyright and the Internet back in the Spotlight
1.5 Whatever happened to media convergence?
1.5.1 Convergence substitution
1.5.2 New business models for media content required
1.6 Media companies need to disaggregate and rebuild
1.6.1 Brand key in online media
1.7 The challenges for newspaper publishing
1.8 Brief case study: The book publishing industry
1.8.1 Digital e-readers/e-books
1.9 The anomaly of the mass media
1.9.1 Analysis of media trends
2. Insights into Apps, Social Networks, Entertainment and Gaming Trends
2.1 Apps, Entertainment, Social Networks and Gaming
2.1.1 Portals or Apps?
2.1.2 Mobile apps insights
2.1.3 Social networks
2.1.4 Mobile photo-messaging
2.1.5 Online and mobile gaming
2.1.6 Online and mobile gambling
2.1.7 Online and mobile music
2.1.8 Advertising – a key revenue source
2.2 Mobile Media - Messaging Services and Messaging Apps Insights
2.2.1 Mobile messaging insights
2.2.2 The declining SMS market
2.2.3 Mobile photo-messaging and self destruction
2.2.4 Email/mobile email
2.2.5 Unified Communications (UC)
2.2.6 Unstructured Supplementary Service Data (USSD)
2.2.7 Big Data and the messaging/UC segment
3. Insights into Online Video Streaming, IVOD and Mobile TV
3.1 The power of online video media
3.1.2 Online video key statistics
3.1.3 Online video media versus IPTV
3.1.4 Advantages of online video media
3.2 Internet Video-On-Demand (iVoD)
3.2.1 Walt Disney and Apple launch cloud service in 2014
3.3 Industry insights
3.3.1 OTT services will also drive iVoD
3.3.2 TV shows on the Internet
3.3.3 TV Everywhere (TVE) and multi-screens
3.3.4 Video Content Delivery Network (CDN) services
3.3.6 Copyright and the Internet back in the Spotlight
3.4 Brief case studies
3.5 Mobile TV/video comms
3.5.1 On-demand mobile TV
3.5.2 Broadcast mobile TV
3.5.3 Mobile TV market summary
3.5.4 Smartphones and mobile TV
3.6 Conclusion: The future of video in telecoms
4. Insights into IPTV, Smart TV, Pay TV and Digital TV
4.1 Broadcasting changing beyond recognition
4.1.1 Chromecast set to revolutionise the TV
4.1.2 Cloud computing and broadcasting
4.1.3 Move towards channel unbundling
4.2 Digital TV
4.2.1 Digital TV market overview
4.2.2 Other key trends
4.3 Pay TV
4.4 Cable TV
4.5.1 HDTV market overview
4.5.2 Ultra-HD/4K TV
4.5.3 BitTorrent’s deal with CE manufacturers
4.5.4 3D TV
4.6 IPTV revolution
4.6.1 IPTV market statistics
4.6.2 Customer video demand killed by the video supply industry
4.7 The Smart or Connected TV
4.7.2 Smart TV threatens broadcasters
4.7.3 The gigabyte household needs FttH access
4.8 Brief case study: YouView
4.9 Waiting for the next generation of smart TVs
5. Digital Advertising and Marketing Insights
5.1 Advertising and Marketing in the Digital Age
5.1.1 Market summary
5.1.2 Market insights
5.1.3 Internet media companies – selected insights
5.1.4 Key online advertising categories
5.1.5 A multi-screen approach gains attention
5.1.6 Consumers react to privacy misuse by Internet companies
5.2 WhatsApp and Permission Based Marketing
5.2.1 Permission based: 65% of residential New Media market by 2020
5.2.2 Vendor Relationship Management and the Intention Economy
5.2.3 Global advertising market overview in statistics
5.2.4 Banners and SPAM were the Ford T-models
5.2.5 Permission-based marketing
5.2.6 Customer Relationship Management (CRM)
5.2.7 WhatsApp Messenger
6. Regional Overviews
6.1 North America
6.1.1 Mobile TV
6.1.2 Messaging services
6.2 Latin America
6.2.1 Messaging Services
6.2.2 Mobile gaming
6.3.1 Mobile TV
6.3.2 Messaging Services
6.3.3 Mobile gaming
6.4.3 South Africa
6.5 Middle East
6.6.3 South Korea
6.6.5 Hong Kong
6.7 Pacific Region
6.7.1 Australia Overview
6.7.2 Australia – gaming and gambling trends
6.7.3 Australia- digital music
6.7.4 Australia – social network trends
6.7.5 Australia mobile TV trends
6.7.6 New Zealand
Table 1 – Global advertising spending- all mediums – 2010 - 2015
Table 2 – Top ten countries by digital advertising spend per Internet user - 2013
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Hendrik Rood, Senior consultant, Stratix Consulting