2013 Middle East - Digital Media, Broadband and Internet Market and Forecasts

Publication Overview

The countries covered in this report include: Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates, Yemen.

Researcher:- Paul Kwon
Current publication date:- March 2013 (11th Edition)

 

Executive Summary

A growing Middle Eastern online audience demands relevant content

The Middle East is no different from the rest of the world when it comes to digital media and broadband demand as the young and tech savvy are big consumers of content. Driving this usage pattern is demographics as an estimated 50% of the population is under the age of 30.

Until the focus on broadband by mobile operators strong competition was lacking in many of the region’s broadband markets due to non existent or immature network access regulatory or unfavourable economics to support development of a Greenfield operator to engage in extensive infrastructure-based competition. However a number of countries, particularly in the Gulf, did commence building sophisticated broadband access infrastructure. Examples include Qatar's national broadband network and the FttH network deployment undertaken by UAE's Etisalat.

Underpinning mobile broadband growth is the need by mobile operators to develop new revenue growth opportunities as mobile voice markets reach maturity. In many instances the downlink speeds advertised by the mobile operators which have deployed HSPA or LTE networks is higher that offered by competing fixed broadband offerings.

The Middle East’s growing Internet user base is driving demand for Arabic content, with entertainment content a key area of focus for end users. The lack of Arabic language support by some content providers and the need to translate existing content into Arabic has led to a number of initiatives to create the necessary content. In some instances entrepreneurs have instead targeted content offerings towards Middle Eastern Diaspora communities in Europe or the United States, where affordable broadband allows consumption of high bandwidth content such as streaming Video-on-Demand.

ICANN’s move to allow non-Latin script to be used in web addresses has allowed further localisation of content, increasing accessibility.

Typical subscription and advertising-based revenue models in the digital media market face a number of challenges in the Middle East; including the lack of reliable measuring system for media as well as underdeveloped e-commerce and online payment infrastructure.

In the broadcasting space, telecom operators are emulating their global counterparts by launching IPTV offerings, which in many instances face tough competition from the region’s flourishing Direct-to-Home (DTH) satellite TV sector and a number of Middle East-based VoD platforms.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

  • 1. Middle East Digital Media, Broadband and Internet market
    • 1.1 Digital media
      • 1.1.1 Overview
      • 1.1.2 Social networking - Facebook and the local competition
      • 1.1.3 Maktoob’s success
      • 1.1.4 Jabbar Internet Group
      • 1.1.5 Jordan’s online successes
      • 1.1.6 Movies, TV and music – Rotana Group predominates
      • 1.1.7 Online advertising and marketing
      • 1.1.8 Video-on-Demand (VoD)
    • 1.2 Broadcasting overview
      • 1.2.1 Satellite TV
      • 1.2.2 Cable TV
      • 1.2.3 Pay TV
      • 1.2.4 IPTV
      • 1.2.5 Video-on-Demand (VoD)
    • 1.3 Broadband and Internet
      • 1.3.1 Introduction
      • 1.3.2 Internet and broadband overview statistics
      • 1.3.3 International fibre access
      • 1.3.4 Bahrain
      • 1.3.5 Oman
      • 1.3.6 Qatar
      • 1.3.7 Saudi Arabia
      • 1.3.8 UAE
  • 2. Bahrain
    • 2.1 Digital economy / digital media
      • 2.1.1 Services
    • 2.2 Digital broadcasting
      • 2.2.1 Satellite TV
      • 2.2.2 Broadband TV (IPTV)
      • 2.2.3 Web TV
    • 2.3 Broadband access market
      • 2.3.1 Overview
      • 2.3.2 Broadband statistics
      • 2.3.3 Broadband subscriber forecasts
      • 2.3.4 Asymmetrical Digital Subscriber Line (ADSL)
      • 2.3.5 Fibre to the Home (FttH)
      • 2.3.6 Wireless broadband
  • 3. Iran
    • 3.1 Digital economy
      • 3.1.1 Overview
      • 3.1.2 Services
    • 3.2 Digital broadcasting
      • 3.2.1 Overview of broadcasting market
      • 3.2.2 Satellite TV
    • 3.3 Broadband access market
      • 3.3.1 Overview
      • 3.3.2 Broadband subscriber forecasts
      • 3.3.3 Asymmetrical Digital Subscriber Line (ADSL)
      • 3.3.4 Wireless (fixed) broadband
  • 4. Iraq
    • 4.1 Digital economy/digital media
      • 4.1.1 Overview
    • 4.2 Digital broadcasting
    • 4.3 Broadband access market
      • 4.3.1 Overview
      • 4.3.2 Wireless broadband
  • 5. Israel
    • 5.1 Digital economy/digital media
      • 5.1.1 Overview
      • 5.1.2 Smart cities/smart communities
    • 5.2 Digital broadcasting
      • 5.2.1 Overview of the broadcasting market
      • 5.2.2 Regulatory issues
      • 5.2.3 Cable TV
      • 5.2.4 Satellite TV – Yes TV
      • 5.2.5 Digital Terrestrial TV (DTTV)
      • 5.2.6 Broadband TV (IPTV)
      • 5.2.7 Video-on-Demand (VoD)
    • 5.3 Broadband access market
      • 5.3.1 Overview
      • 5.3.2 Broadband and internet statistics
      • 5.3.3 ADSL and cable networks
      • 5.3.4 Fibre-to-the-Home (FttH)
      • 5.3.5 WiFi
      • 5.3.6 WiMAX
  • 6. Jordan
    • 6.1 Digital economy/digital media
      • 6.1.1 Overview
      • 6.1.2 E-Commerce
      • 6.1.3 E-education
      • 6.1.4 E-health
      • 6.1.5 E-government
    • 6.2 Digital broadcasting
      • 6.2.1 Broadcasting market overview
      • 6.2.2 Broadband TV (IPTV)
      • 6.2.3 Video-on-Demand (VoD)
    • 6.3 Broadband access market
      • 6.3.1 Overview
      • 6.3.2 Broadband subscriber forecasts
      • 6.3.3 ISP market
      • 6.3.4 Asymmetrical Digital Subscriber Line (ADSL)
      • 6.3.5 Fibre to the Home (FttH)
      • 6.3.6 Wireless (fixed) broadband
  • 7. Kuwait
    • 7.1 Digital economy/digital media
      • 7.1.1 Overview
    • 7.2 Digital broadcasting
      • 7.2.1 Overview of broadcasting market
    • 7.3 Broadband access market
      • 7.3.1 Overview
      • 7.3.2 Broadband subscriber forecasts
      • 7.3.3 ISP market
      • 7.3.4 Asymmetrical Digital Subscriber Line (ADSL)
      • 7.3.5 Fibre to the Home (FttH)
      • 7.3.6 Wireless broadband
      • 7.3.7 VoIP
  • 8. Lebanon
    • 8.1 Digital economy/digital media
      • 8.1.1 Overview
      • 8.1.2 E-commerce
      • 8.1.3 E-government
      • 8.1.4 E-education
      • 8.1.5 E-health
    • 8.2 Digital broadcasting
      • 8.2.1 Overview
      • 8.2.2 Broadcasting regulation
      • 8.2.3 Free-to-Air (FTA) and satellite TV
      • 8.2.4 Video-on-Demand (VoD)
      • 8.2.5 Pay TV
    • 8.3 Broadband access market
      • 8.3.1 Overview
      • 8.3.2 Broadband subscriber forecasts
      • 8.3.3 Data service providers
      • 8.3.4 ISP market
      • 8.3.5 Asymmetrical Digital Subscriber Line (DSL)
      • 8.3.6 Fibre to the Home (FttH)
      • 8.3.7 Wireless broadband
      • 8.3.8 VoIP
      • 8.3.9 Triple play
  • 9. Oman
    • 9.1 Digital economy/digital media
      • 9.1.1 Overview
      • 9.1.2 Services
    • 9.2 Digital broadcasting
      • 9.2.1 Overview of the broadcasting market
    • 9.3 Broadband access market
      • 9.3.1 Overview
      • 9.3.2 Broadband subscriber forecasts
      • 9.3.3 Asymmetric Digital Subscriber Line (ADSL)
      • 9.3.4 Fibre to the Home (FttH)
      • 9.3.5 Wireless broadband
  • 10. Qatar
    • 10.1 Digital Media
      • 10.1.1 Overview of broadcasting market
      • 10.1.2 Online Arabic content
      • 10.1.3 Broadband TV (IPTV)
      • 10.1.4 Al Jazeera
    • 10.2 Information society
      • 10.2.1 E-commerce
      • 10.2.2 E-government
      • 10.2.3 E-health
      • 10.2.4 E-education
    • 10.3 Broadband access market
      • 10.3.1 Overview
      • 10.3.2 Broadband forecasts
      • 10.3.3 Asymmetrical Digital Subscriber Line (ADSL)
      • 10.3.4 Fibre-to-the-Home (FttH)
      • 10.3.5 Wireless Broadband
      • 10.3.6 Voice over Internet Protocol (VoIP)
  • 11. Saudi Arabia
    • 11.1 Digital Economy/Digital media
      • 11.1.1 Services
      • 11.1.2 Smart cities/smart communities
      • 11.1.3 Digital media
    • 11.2 Digital Broadcasting
      • 11.2.1 Overview of broadcasting market
      • 11.2.2 Broadband TV (IPTV)
      • 11.2.3 MBC/Al Arabiya
      • 11.2.4 Satellite-based digital Pay TV
    • 11.3 Broadband access market
      • 11.3.1 Overview
      • 11.3.2 Broadband forecasts
      • 11.3.3 Asymmetrical Digital Subscriber Line (ADSL)
      • 11.3.4 Fibre-to-the-Home (FttH)
      • 11.3.5 Broadband powerline (BPL)
      • 11.3.6 Wireless broadband
  • 12. Syria
    • 12.1 Digital economy/digital media
      • 12.1.1 Overview
      • 12.1.2 E-government
      • 12.1.3 E-health
    • 12.2 Digital broadcasting
      • 12.2.1 Overview of broadcasting market
    • 12.3 Broadband access market
      • 12.3.1 Overview
      • 12.3.2 Broadband subscriber forecasts
      • 12.3.3 ISP market
      • 12.3.4 Fibre to the Home (FttH)
      • 12.3.5 Wireless broadband
  • 13. Turkey
    • 13.1 Digital Economy/digital media
      • 13.1.1 Overview
      • 13.1.2 Services
    • 13.2 Digital broadcasting
      • 13.2.1 Overview of broadcasting market
      • 13.2.2 Broadcasting regulation
      • 13.2.3 Digital TV
    • 13.3 Broadband access market
      • 13.3.1 Overview
      • 13.3.2 Internet and broadband statistics
      • 13.3.3 Broadband subscriber forecasts
      • 13.3.4 Asymmetrical Digital Subscriber Lines (ADSL)
      • 13.3.5 Cable modems
      • 13.3.6 Fibre-to-the-Home (FttH) networks
  • 14. United Arab Emirates
    • 14.1 Digital economy/digital media
      • 14.1.1 Overview
      • 14.1.2 Services
      • 14.1.3 Smart cities/smart communities
      • 14.1.4 Digital media
    • 14.2 Digital broadcasting
      • 14.2.1 Overview of broadcasting market
      • 14.2.2 Digital TV
    • 14.3 Broadband and Internet access market
      • 14.3.1 Overview
      • 14.3.2 Broadband statistics
      • 14.3.3 Broadband forecasts
      • 14.3.4 Internet access locations
      • 14.3.5 Fibre to the Home (FttH)
      • 14.3.6 Asymmetrical Digital Subscriber Line (ADSL)
      • 14.3.7 Cable modems
      • 14.3.8 Wireless broadband
  • 15. Yemen
    • 15.1 Digital economy
      • 15.1.1 E-education
      • 15.1.2 E-government
      • 15.1.3 E-health
    • 15.2 Digital broadcasting
      • 15.2.1 Overview
    • 15.3 Broadband access market
      • 15.3.1 Overview
      • 15.3.2 Internet and broadband statistics
      • 15.3.3 Broadband subscriber forecasts
      • 15.3.4 Asymmetric Digital Subscriber Line (ADSL)
      • 15.3.5 Wireless Broadband
      • Table 1 – Middle East Facebook penetration – December 2011
      • Table 2 – YES revenue and profit – 2007 - 2012
      • Table 3 – YES satellite TV subscribers, market share and ARPU – 2002 - 2012
      • Table 4 – du IPTV subscribers – 2008 - 2012
      • Table 5 – Middle East – Internet users by country – 2008 - 1012
      • Table 6 – Middle East – Internet user penetration by country – 2008 - 2012
      • Table 7 – Middle East – Broadband subscribers by country – 2008 - 2012
      • Table 8 – Bahrain – Internet users and penetration estimates - 1995 - 2012
      • Table 9 – Bahrain – Internet subscribers - 2000 - 2012
      • Table 10 – Bahrain – Broadband subscribers - 2005 - 2011
      • Table 11 – Bahrain – Broadband subscribers by access method – 2004 - 2011
      • Table 12 – Bahrain – Market share of Internet and broadband by access method – 2004 - 2011
      • Table 13 – Bahrain – Broadband subscribers by access speed – 2007 – 2010
      • Table 14 – Bahrain – Broadband monthly ARPU – 2007 - 2010
      • Table 15 – Bahrain – Forecast broadband subscribers – higher market growth scenario – 2015; 2020
      • Table 16 – Bahrain – Forecast broadband subscribers – lower market growth scenario – 2015; 2020
      • Table 17 – Iran – Internet users and penetration estimates – 1996 - 2012
      • Table 18 – Iran – Fixed broadband subscribers – 2000 – 2012
      • Table 19 – Iran – Household PC penetration – 2002 - 2012
      • Table 20 – Iran – Forecast broadband subscribers – higher growth scenario – 2015; 2020
      • Table 21 – Iran – Forecast broadband subscribers – lower growth scenario – 2015; 2020
      • Table 22 – Iraq – Internet user penetration and estimates – 2001 – 2012
      • Table 23 – Iraq – Fixed broadband subscribers and estimates – 2006 - 2012
      • Table 24 – Iraq – International Internet bandwidth – 2002 - 2011
      • Table 25 – Iraq – Household PC penetration – 2008 – 2012
      • Table 26 – Israel – Average daily minutes per TV viewer – 2002 - 2012
      • Table 27 – Israel – YES revenue and profit – 2007 - 2012
      • Table 28 – Israel – YES satellite TV subscribers, market share and ARPU – 2002 - 2012
      • Table 29 – Israel – Internet users and penetration – 1997 - 2013
      • Table 30 – Israel – Fixed broadband subscribers – 2001 - 2012
      • Table 31 – Israel – ADSL and cable networks – subscribers and market share – 2005 - 2012
      • Table 32 – Israel – Bezeq broadband subscriber ARPU – 2005 - 2012
      • Table 33 – Israel – Household PC penetration – 2002 - 2013
      • Table 34 – Jordan – Internet users and penetration rate – 1995 - 2012
      • Table 35 – Jordan – Internet subscribers and penetration rate – 1999 - 2012
      • Table 36 – Jordan – Internet subscribers by access method – 2009 - 2012
      • Table 37 – Jordan – Forecast broadband subscribers – higher market growth scenario – 2015; 2020
      • Table 38 – Jordan – Forecast broadband subscribers – lower market growth scenario – 2015; 2020
      • Table 39 – Jordan – DSL subscribers - 2001 - 2012
      • Table 40 – Jordan – Wi-tribe Jordan ARPU – 2012
      • Table 41 – Kuwait – Internet user and penetration estimates – 1995 - 2012
      • Table 42 – Kuwait – Fixed Broadband subscribers - 2001 - 2013
      • Table 43 – Kuwait – Household PC penetration – 2002 - 2012
      • Table 44 – Lebanon – Internet user and penetration estimates – 1995 - 2012
      • Table 45 – Lebanon – Fixed broadband subscribers and penetration – 2002 - 2012
      • Table 46 – Lebanon – Household PC penetration – 2002 - 2012
      • Table 47 – Lebanon – International Internet bandwidth – 2003 - 2011
      • Table 48 – Lebanon – Forecast broadband subscribers – higher growth scenario – 2015; 2020
      • Table 49 – Lebanon – Forecast broadband subscribers – lower growth scenario – 2015; 2020
      • Table 50 – Oman – Internet users and penetration estimates – 1998 - 2012
      • Table 51 – Oman – Fixed-line Internet subscribers – 2000 - 2012
      • Table 52 – Oman – Fixed broadband subscribers – 2004 - 2012
      • Table 53 – Oman – Nawras fixed broadband subscribers – 2010 - 2012
      • Table 54 – Oman – International Internet bandwidth – 2003 - 2012
      • Table 55 – Oman – Household PC penetration – 2007 - 2012
      • Table 56 – Oman – Forecast broadband subscribers – higher growth scenario – 2015; 2020
      • Table 57 – Oman – Forecast broadband subscribers – lower growth scenario – 2015; 2020
      • Table 58 – Qatar – Internet users and penetration – 1995 - 2012
      • Table 59 – Qatar – Fixed broadband subscribers – 2002 - 2012
      • Table 60 – Qatar – Household PC penetration – 2007 - 2012
      • Table 61 – Qatar – International Internet bandwidth – 2003 - 2011
      • Table 62 – Qatar – Forecast broadband subscribers – higher growth scenario – 2015; 2020
      • Table 63 – Qatar – Forecast broadband subscribers – lower growth scenario – 2015; 2020
      • Table 64 – Saudi Arabia – Internet users and penetration estimates – 1995 - 2013
      • Table 65 – Saudi Arabia – Fixed broadband subscribers – 2001 - 2013
      • Table 66 – Saudi Arabia – Household PC penetration – 2002 - 2013
      • Table 67 – Saudi Arabia – Forecast broadband subscribers – higher growth scenario – 2018; 2023
      • Table 68 – Saudi Arabia – Forecast broadband subscribers – lower growth scenario – 2018; 2023
      • Table 69 – Syria – Internet user and penetration rate – 1999 - 2012
      • Table 70 – Syria – Fixed Internet subscribers and penetration rate – 1999 - 2012
      • Table 71 – Syria – Household PC penetration – 2002 - 2012
      • Table 72 – Syria – Fixed broadband subscribers – 2004 - 2012
      • Table 73 – Syria – International Internet bandwidth – 2004 – 2011
      • Table 74 – Syria – Forecast broadband subscribers – higher growth scenario – 2015; 2020
      • Table 75 – Syria – Forecast broadband subscribers – lower growth scenario – 2015; 2020
      • Table 76 – Turkey – Electronic signatures in use – June 2012
      • Table 77 – Turkey – Internet activities by Internet users – January - March 2012
      • Table 78 – Turkey – Audience share by channel – 2011
      • Table 79 – Turkey – Satellite pay TV subscribers per operator – 2010 - 2012
      • Table 80 – Turkey – D-Smart subscribers – 2007 - 2012
      • Table 81 – Turkey – Internet user and penetration rate – 1998 - 2012
      • Table 82 – Turkey – Broadband subscribers and penetration – 2001 - 2012
      • Table 83 – Turkey – Broadband subscribers by access technology – 2004 - 2012
      • Table 84 – Turkey – ISP market share – June 2012
      • Table 85 – Turkey – Fixed Broadband subscriptions by speed – June 2012
      • Table 86 – Turkey – Forecast broadband subscribers – higher market growth scenario – 2015; 2020
      • Table 87 – Turkey – Forecast broadband subscribers – lower market growth scenario – 2015; 2020
      • Table 88 – Turkey – Turk Telekom ADSL ARPU and proportion of total fixed-line revenue – 2007 - 2012
      • Table 89 – Turkey – Superonline FttX homes passed and subscribers – 2011 - 2012
      • Table 90 – UAE – Online activity by individuals – October 2012
      • Table 91 – UAE – Home Internet package distribution – October 2012
      • Table 92 – UAE – du IPTV subscribers – 2008 - 2012
      • Table 93 – UAE – Etisalat e-life subscribers – 2010 - 2012
      • Table 94 – UAE – Internet user and penetration – 1995 - 2013
      • Table 95 – UAE – Internet subscribers and penetration – 2000 - 2013
      • Table 96 – UAE – Broadband penetration – 2008 - 2013
      • Table 97 – UAE – Etisalat fixed broadband subscribers – 2010 - 2012
      • Table 98 – UAE – Home Internet subscriptions by type – October 2012
      • Table 99 – UAE – Home Internet subscriptions by speed – October 2012
      • Table 100 – UAE – Reasons for not having an Internet connection at home – October 2012
      • Table 101 – UAE – Internet and broadband subscribers by access method – 2008 - 2011
      • Table 102 – UAE – Residential and business Internet and broadband subscribers – 2007 - 2011
      • Table 103 – UAE – Total Internet revenue and Internet and broadband ARPU – 2007 - 2011
      • Table 104 – UAE – Residential and Business ARPU – 2008 - 2011
      • Table 105 – UAE – Internet access locations – October 2012
      • Table 106 – UAE – Forecast broadband subscribers – higher growth scenario – 2015; 2020
      • Table 107 – UAE – Forecast broadband subscribers – lower growth scenario – 2015; 2020
      • Table 108 – Yemen – Internet user and penetration estimates – 1997 - 2012
      • Table 109 – Yemen – Households with Internet access – 2004 - 2012
      • Table 110 – Yemen – Fixed broadband subscribers – 2005 – 2012
      • Table 111 – Yemen – Household PC penetration – 2005 - 2012
      • Table 112 – Yemen – International Internet bandwidth – 2005 – 2011
      • Table 113 – Yemen – Forecast broadband subscribers – higher growth scenario – 2015; 2020
      • Table 114 – Yemen – Forecast broadband subscribers – lower growth scenario – 2015; 2020
      • Chart 1 – Bahrain – Chart of Internet Subscribers and Users – 2002 - 2012
      • Chart 2 – Jordan – Internet subscribers and users – 2000 - 2012

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Number of pages 140

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Last updated 20 Mar 2013
Update History

Analyst: Paul Kwon

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