2013 Global Mobile Communications - Statistics, Trends and Regional Insights
This annual report offers a wealth of information on the global mobile sector and is a valuable resource of insights, examples, statistics and trends. The report includes key statistics such as global and regional subscriptions; mobile services revenue; ARPU; CAPEX and churn. It also includes a global overview of handset, smartphone and touchscreen tablet trends and statistics. It provides insights into the key drivers and challenges facing the industry in 2013 and contains unique insights into regional developments, written by BuddeComm’s Senior Analysts.
Subjects covered include:
Insights into key drivers and challenges in 2013;
Key global mobile industry statistics;
Global mobile smartphone, handset and touchscreen statistics and trends;
Insights into mobile spectrum issues;
Insights into the importance of managing customer expectation;
Regional overviews for North America, Latin America, Europe, Middle East, Africa and Asia Pacific.
Researchers:- Kylie Wansink, Paul Budde, Lucia Bibolini, Peter Evans, Paul Kwon, Henry Lancaster, Peter Lange, Stephen McNamara Current publication date:- March 2013 (12th Edition)
Smart phone uptake driving industry growth
The global mobile sector is being driven by a rapidly changing market led by consumer demand, handset saturation and the demand for faster-speed technologies. Competition in the industry is driving the market to a lower dollar value return on a user basis. This is being compensated by more data use on a variety of mobile devices and growth in the emerging machine-to-machine (M2M) market.
With the mobile handset market being driven by smartphone uptake; both mobile broadband and the use of over-the-top applications is increasing. This in turn is depriving the mobile network operators from their traditional income streams. Mobile voice calls have now reached their peak and will start a slight level of ongoing decrease over coming years.
It has become acknowledged that the amount of spectrum needed to satisfy people’s demand from mobile phones, tablets and soon a range of other smart devices is going to be limitless. Mobile carriers are scrambling for spectrum, but it is already known that the spectrum that will become available from the digital dividend (i.e. reuse of broadcast spectrum) will not be enough.
The mobile industry has already fallen behind in delivering the capacity needed today, let alone coping with the enormous growth ahead; and this situation will deteriorate before it improves. A major concern is that there is no clear industry road map for the future. There is some clarity in relation to the backhaul technologies, but the end-user access problem is still far from reaching a resolution.
All of these developments will eventually lead to a structural separation between the infrastructure and the services. Once operators start to think along these structurally separated business models, solutions to the mobile infrastructure crisis will become much easier to realise.
In the interim, it is important for the industry to focus back on improving the customer experience. This is becoming increasingly important to service differentiation and retaining customers in this competitive and economic environment is challenging. Bearing in mind that the cost of acquiring customers is expensive; reducing churn rates can offer significant savings to telcos.
In addition, lowering roaming charges also encourages goodwill at both a regulatory and consumer level and lessens the chance of bill-shock. To improve the customer experience it is essential that the service and available data information is of the highest possible quality and real-time processing developments can assist with this. There is currently a lack of high customer expectation in telecoms market as a whole - and much can be down to improve this situation.
BuddeComm’s new report, Global Mobile Communications – Statistics, Trends and Regional Insights, provides important insights into the worldwide mobile communications industry and includes trends, analyses, statistics and unique regional insights for North America, Europe, Latin America, Middle East, Africa and Asia Pacific. The report provides a valuable overview of the global mobile communications industry including key statistics such as global and regional subscriptions; mobile services revenue; ARPU; CAPEX and churn. It also includes a global overview of handset, smartphone and touchscreen tablet trends and statistics. It provides insights into the key drivers and challenges facing the industry in 2013. Please note: Mobile broadband is covered in detail in a separate annual publication.
Examples of key insights:
Mobile subscriptions (including multiple subscriptions) are expected to reach around 6.9 billion in 2013 - with the market share of consumers using smart phones to also reach around 18%, the equivalent of around 1.3 billion users. There is still much potential growth ahead for smart phone uptake.
Despite its phenomenal growth – which will continue for many years to come – the smartphone is set to eventually become a utility product.
The difference between the fixed and the mobile network will become increasingly blurred, with mobile handsets simply being devices wirelessly connected to the fixed network. These developments will stimulate Fixed-Mobile Conversion (FMC).
Regulatory interventions are driving the continuing decline of Mobile Termination Rates (MTR) around the world, which have been in decline since at least 2005.
It is expected that 2013 and 2014 will see a positive growth in mobile infrastructure spend as carriers are forced to upgrade and deploy new networks to cope with demand.
By 2017 around 45% of mobile traffic is expected to be offloaded from Wi-Fi or fixed.
The top mobile operator worldwide in terms of connections is China Mobile, followed by Vodafone Group.
The costs of acquiring a customer have grown along with the increase in smart phone uptake. Subsidising handsets is an expensive exercise and it is has become even more important for the telcos to retain the customer once they are on board.
Roughly 80% of Latin America and the Caribbean’s (LAC) mobile market is served by five multinational operators: América Móvil, Telefónica, Telecom Italia, Millicom, and Digicel. América Móvil is the leader, followed by Telefónica. Between them, these two operators serve 61% of the region’s mobile subscribers.
Smartphone adoption rising sharply in Africa.
In Australia smart device penetration exceeds 90% for GenY users.
Mobile markets in Asia continued to experience strong growth during 2012 and into 2013, despite many countries in the region having subscriber penetrations of over 150%.
Lagging growth, regulatory pressure to reduce rates and a focus on mobile broadband and operational inefficiencies point to a maturing Middle East market.
European MNOs at forefront of VoLTE developments.
LTE networks in Europe to benefit from spectrum releases.
The wireless market in North America has benefited from the region’s gradual economic recovery in recent quarters.
Data in this report is the latest available at the time of preparation and may not be for the current year.
Table of Contents
1. Global Mobile – Key drivers and Challenges in 2013
1.1 Analysis of an industry in Transition and the Spectrum Crunch
1.1.2 Mobile infrastructure becomes a fibre feed-in
1.1.3 Industry consolidation is a must
1.1.4 Mobile broadband: killer app for FttH
1.1.5 Mobile infrastructure running out of steam
1.1.6 Case study: Europe
1.1.7 Brief case study: Africa
2. Global Mobile – Key Statistics
2.1 Key Mobile Communication Statistics
2.1.1 Global market summary
2.1.2 Global mobile subscriptions
2.1.3 Global mobile capital expenditure (CAPEX)
2.1.4 Global mobile service revenue
2.1.5 Leading carriers
2.1.6 Future directions
3. Global Mobile – Handsets, Smartphone and Touchscreen Tablets Trends and Satistics
3.1 Key Mobile Smartphone, Tablet and Handset Statistics and Insights
3.1.1 The future of the smartphone market
3.1.2 Historical handset market growth
3.1.3 Global mobile handset statistics and forecasts
3.1.4 Touchscreen tablets
3.1.5 Industry observations
3.1.6 Safety and security issues
4. Global Mobile – Focus on the Customer
4.1 Customer experience a key to success
4.1.1 Introduction: global telecoms market
4.1.2 Insights into global mobile churn
4.1.3 Case study - Orange
4.1.4 Customer experience key to the future of the retail market
4.1.5 Insights in global mobile ARPU
4.1.6 Insights into global mobile termination
4.1.7 Insights into global mobile roaming
4.1.8 The retail market needs to lift its game
4.1.9 Solution: high quality data and analytics
4.1.10 Contextual intelligence
4.1.11 Data analytic application examples
4.1.12 Business understands need for real-time processing
5. Regional Overviews
5.1 North America
5.1.1 Market overview
5.1.2 Wireless statistics
5.1.3 Spectrum developments
5.1.4 Key market drivers
5.1.5 Smartphone market
5.2 Latin America
5.2.2 Mobile statistics
5.2.3 Mobile technologies
5.2.4 Major mobile operators in Latin America
5.2.5 Mobile voice services in Latin America
5.2.6 Mobile Messaging
5.3.1 Market overview
5.3.2 Industry problems to address
5.3.3 Key trends
5.3.4 Mobile statistics
5.3.5 Spectrum developments
5.3.6 Key market drivers
5.4.1 Market overview
5.4.2 Mobile Statistics
5.4.3 Pan-African mobile operators
5.4.4 Mobile Virtual Network Operators (MVNO)
5.4.5 Mobile number portability (MNP), churn
5.4.6 Fixed-mobile convergence
5.4.7 Mobile handsets, smartphones
5.4.8 Community phones
5.4.9 Prepaid cards
5.4.10 Call tariffs
5.4.11 Average Revenue per User (ARPU)
5.4.12 Mobile data services
5.4.13 3G and 4G (LTE)
5.4.14 Mobile money transfer, m-banking
5.4.15 Market forecasts
5.5 Middle East
5.5.2 Mobile statistics
5.5.3 Market trends
5.6.1 Market overview
5.7 Pacific Region
5.7.2 New Zealand
Table 1 – Global mobile capital expenditure (CAPEX) – 2010 - 2013
Table 2 – Number of public WiFi hotspots worldwide – 2010 - 2016
Table 3 – Global mobile subscriptions and annual change – 2000 - 2013
Table 4 – Mobile subscribers by region – 2005 – 2012
Table 5 – Global mobile capital expenditure (CAPEX) – 2010 - 2013
Table 6 – Global mobile services revenue – 2012; 2013; 2016
Table 7 – Global top 20 mobile operators by connections – Q2 2012
Table 8 – Global top 11 wireless carriers by revenue and subscribers – 2010; 2011
I have both worked with Paul and valued his opinion on many occasions. Following, his many comments on the telecommunications industry has been rewarding and insightful. His reports have always been of value and help guide us through the maze of jargon, politics and defined the real road map of this complex industry.
David Hayes, Country Manager - Australia at Bulletin Wireless