2013 Global Digital Media - The Dynamic Digital, IPTV and Smart TV Markets

Publication Overview

This annual report is a valuable resource of information on the vibrant global TV sector and incorporates insights, statistics, examples and trends. The report identifies the key issues and directions surrounding the progression of IPTV, Digital TV, Pay TV and internet-based online video services and mobile TV. It explores the trends occurring in multi-play bundling supported by relevant case studies and discussed a future based on Over-The-Top (OTT) services. The report includes unique regional information across North America, Europe, Africa, Middle East, Latin America and Asia Pacific, written by BuddeComm’s Senior Analysts.

Subjects covered include:

  • Global Digital TV, IPTV and Smart TV;
  • Global online video streaming and Mobile TV;
  • Global Triple and Quad play;
  • Global spectrum and white spaces trends;
  • Global digital advertising and marketing;
  • Regional overviews for North America, Europe, Africa, Middle East, Latin America and Asia Pacific.

Researchers:- Kylie Wansink, Paul Budde, Lucia Bibolini, Peter Evans, Paul Kwon, Henry Lancaster, Peter Lange.
Current publication date:- October 2013 (6th Edition)

Executive Summary

The hotly contested global TV and Video Media market

The world of television has changed dramatically over the last few years with the biggest game changer being the Internet. The internet has completely changed the shape of the industry and the traditional broadcasters are certainly no longer in charge of the global viewing habits of consumers! With a choice of cable, satellite and free-to-air as well as online DVD rental, downloading, IPTV and instant streaming services; the consumer now has enormous control over when and how they watch movies and TV programs.

Recently the industry also saw the introduction of Smart TV and while BuddeComm are great believers in the potential of Smart TV; we don’t foresee that the revolution is going to come out of the current generation of this technology because many of the functions offered by Smart TVs are not even being used by the consumers yet.

Viewing quality is also a target area for TV manufacturers with the recent release of 4K TV and curved television sets. Industry predictions for 4K TV, also known as Ultra-HD TV are very positive and the release of cheaper versions are expected to drive the global uptake of these TVs - especially in established Asia-Pacific markets.

Other trends occurring in the TV sector sees the inevitable overtaking of physical DVDs by on-demand streaming and digital download. This will become the primary way in which households enjoy movies and TV and this will play out over the next decade as more and more consumers IP-enable their lounge rooms. Hollywood will also make more content available digitally, removing the earlier release window advantages that DVD still enjoys today. IPTV is expected to have a profound change on the face of TV delivery over the next years through to 2015.

Over-the-Top (OTT) content in particular will be a key to these changes, offering opportunities for advertising and content providers alike. In mid 2013 we saw the launch of Google’s Chromecast which is an exciting new development. The principle behind it is probably the magic formula that is needed to finally revolutionise television watching. If this device delivers what it promises, it will indeed totally change the broadcasting market. The sheer market power of this device is going to deliver a terrible blow to those in the industry which are hanging on to their old broadcasting models, with exclusive rights, premium services, walled gardens, proprietary devices and so on.

Many consumers now spend less time in front of the television set and significantly more time in front of digital devices – PCs, smartphones, tablets and gaming consoles. This shift in viewer habits is causing the TV and Video Media market to become one of the mostly hotly contested sectors right now – and indeed for the next few years to come.

BuddeComm’s new report, Global Digital Media – The Dynamic Digital, IPTV and Smart TV markets provides important insights into the vibrant global TV market which is undergoing significant transformation. This report includes key trends, statistics, case studies and analysis on the key sectors which comprise the TV market including Digital and Pay TV, Online video streaming, Mobile TV and IPTV. It explores the trends occurring in multi-play bundling supported by relevant case studies and a future based on Over-The-Top (OTT) services. In addition the report provides insightful regional overviews written by BuddeComm’s Senior Analysts for North America, Europe, Africa, Middle East, Latin America and Asia Pacific.

 

Examples of key insights:

  • Now more than ever we are witnessing enormous competition in the global TV and video media industries.
  • There are a myriad of devices to access TV and video ranging from set-top boxes, game consoles, Smart TV to smart phones, PC and tablets.
  • An interesting development is that some mobile devices are also becoming the TV remote control and soon there will be apps that will also address the problem of the mass of remote controls that now monopolise the top of many coffee tables around the world.
  • As BuddeComm has been predicting for several years, the future of the digital media is very much revolving around video-based services.
  • The potential applications for cloud computing in the broadcasting sector are still emerging but one interesting development in the US is causing disruption. The TV recording service known as Aereo which utilises cloud technology is under fire from the free-to-air (FTA) broadcasters; and in mid October 2013 they filed legal proceedings against Aereo in the Supreme Court.
  • Online video streaming already makes up the largest component of Internet traffic.
  • In 2013 around a couple of billion online videos are watched worldwide each month.
  • In Latin America, Smart TV sales are expected to escalate in Brazil ahead of the forthcoming FIFA World Cup and Olympic Games.
  • Improvements in broadband infrastructure drive IPTV implementations in Africa.
  • Australia ranks as the highest percentage worldwide of those that download illegal digital content.
  • On the back of Asia’s aggressive development and adoption of broadband internet, we have seen a rapid expansion in IPTV services, mostly in a number the more developed markets.
  • Growing fixed and mobile broadband penetration is driving IPTV and OTT initiatives in the Middle East.
  • Media convergence in the USA has seen the steady merging of voice, video and data applications, including broadband, VoIP, digital and broadband TV (IPTV).
  • As with the North American pay-TV market, in Europe the phenomenon of cord-cutting is gaining traction.
  • During the last two years in New Zealand, infrastructure improvements as well as the gradual rollout of national fibre infrastructure, has made IPTV viable for a growing proportion of the population.

Data in this report is the latest available at the time of preparation and may not be for the current year

Table of Contents

  • 1. Digital TV, IPTV and Smart TV
    • 1.1 Broadcasting changing beyond recognition
      • 1.1.1 Chromecast set to revolutionise the TV
      • 1.1.2 Cloud computing and broadcasting
      • 1.1.3 Move towards channel unbundling
    • 1.2 Digital TV
      • 1.2.1 Digital TV market overview
      • 1.2.2 Other key trends
    • 1.3 Pay TV
    • 1.4 Cable TV
    • 1.5 HDTV
      • 1.5.1 HDTV market overview
      • 1.5.2 Ultra-HD/4K TV
      • 1.5.3 BitTorrent’s deal with CE manufacturers
      • 1.5.4 3D TV
    • 1.6 IPTV revolution
      • 1.6.1 IPTV market statistics
      • 1.6.2 Customer video demand killed by the video supply industry
      • 1.6.3 IPTV+RF
    • 1.7 The Smart or Connected TV
      • 1.7.1 Introduction
      • 1.7.2 Smart TV threatens broadcasters
      • 1.7.3 The gigabyte household needs FttH access
    • 1.8 Brief case study: YouView
    • 1.9 Waiting for the next generation of smart TVs
  • 2. Online video Streaming and Mobile TV
    • 2.1 The power of online video media
      • 2.1.1 Introduction
      • 2.1.2 Online video key statistics
      • 2.1.3 Online video media versus IPTV
      • 2.1.4 Advantages of online video media
    • 2.2 Internet Video-On-Demand (iVoD)
      • 2.2.1 OTT services will also drive iVoD
      • 2.2.2 TV shows on the Internet
    • 2.3 Industry insights
      • 2.3.1 Personal video
      • 2.3.2 Video conferencing and telepresence
      • 2.3.3 TV Everywhere (TVE) and multi-screens
      • 2.3.4 Video Content Delivery Network (CDN) services
      • 2.3.5 Geo-blocking
      • 2.3.6 Copyright and the Internet back in the Spotlight
    • 2.4 Brief case studies
      • 2.4.1 Netflix
      • 2.4.2 YouTube
    • 2.5 Mobile TV/video comms
      • 2.5.1 On-demand mobile TV
      • 2.5.2 Broadcast mobile TV
      • 2.5.3 Mobile TV market summary
      • 2.5.4 Smartphones and mobile TV
      • 2.5.5 Device and content-driven developments
      • 2.5.6 Key market – the youth segments
    • 2.6 Conclusion: The future of video in telecoms
  • 3. Triple and Quad Play
    • 3.1 Introduction
    • 3.2 The three elements
    • 3.3 National broadband networks are ideal for triple play
      • 3.3.1 Lower costs open up access to new models
    • 3.4 What went wrong with triple play initially?
      • 3.4.1 Failing telco models
      • 3.4.2 VoIP and video – hard nuts to crack
      • 3.4.3 TV camera in front of radio programs
      • 3.4.4 The failure of portals
    • 3.5 The future of triple-play
      • 3.5.1 Diversification of video content
      • 3.5.2 Tele-presence will be the killer app
      • 3.5.3 Triple play is an access product
      • 3.5.4 Different Customer service models
      • 3.5.5 Media centres in the home
      • 3.5.6 Smart TV
      • 3.5.7 Triple play moving to the cloud
    • 3.6 Key multi-play markets in Europe and Asia
      • 3.6.1 Case study: France
      • 3.6.2 Case study – The Netherlands
      • 3.6.3 Case study: Italy
      • 3.6.4 Case study: Hong Kong
    • 3.7 Case study – South Africa
      • 3.7.1 IPTV, Triple Play
    • 3.8 Unified Communications (UC)
      • 3.8.1 Early days
      • 3.8.2 UC&C today
  • 4. Spectrum and White Spaces
    • 4.1 Pent up demand for spectrum
      • 4.1.1 Spectrum issue – more to it than meets the eye
    • 4.2 White spaces overview
    • 4.3 Examples of white space developments
      • 4.3.1 USA
      • 4.3.2 Canada
      • 4.3.3 UK
      • 4.3.4 Australia
      • 4.3.5 Africa
      • 4.3.6 Singapore
    • 4.4 Spectrum – important to the development of mobile broadband as a utility
      • 4.4.1 Spectrum key to social and economic development
      • 4.4.2 Spectrum harmonisation and infrastructure-sharing
      • 4.4.3 Mobile broadband will stimulate investments in fibre networks
    • 4.5 A comprehensive infrastructure plan is essential
  • 5. Advertising and TV/Video Media
    • 5.1 Market summary
    • 5.2 Market insights
      • 5.2.1 Consumers will lead the way
      • 5.2.2 Changes in internet advertising
      • 5.2.3 TV advertising
      • 5.2.4 Digital ad exchanges
    • 5.3 Internet media companies – selected insights
      • 5.3.1 Google - Advertising a main strategic drivers
      • 5.3.2 Yahoo - profit up, sales down as it attempts to lure Google and Facebook users
      • 5.3.3 Hulu - mostly positives for Hulu
      • 5.3.4 Facebook - prepared to operate in different markets
      • 5.3.5 Amazon’s rising threat
      • 5.3.6 Online video advertising
    • 5.4 A multi-screen approach gains attention
    • 5.5 Consumers react to privacy misuse by Internet companies
  • 6. Regional Overviews
    • 6.1 North America
      • 6.1.1 USA
      • 6.1.2 Canada
    • 6.2 Latin America
      • 6.2.1 Argentina
      • 6.2.2 Brazil
      • 6.2.3 Chile
      • 6.2.4 Colombia
      • 6.2.5 Mexico
      • 6.2.6 Venezuela
    • 6.3 Europe
      • 6.3.1 DTTV
      • 6.3.2 Key markets
    • 6.4 Africa
      • 6.4.1 Digital TV
      • 6.4.2 IPTV
      • 6.4.3 Mobile TV
    • 6.5 Middle East
      • 6.5.1 Broadcasting overview
      • 6.5.2 Satellite TV
      • 6.5.3 Cable TV
      • 6.5.4 Pay TV
      • 6.5.5 IPTV
      • 6.5.6 Video-on-Demand (VoD)
    • 6.6 Asia
      • 6.6.1 Overview
      • 6.6.2 China
      • 6.6.3 South Korea
      • 6.6.4 Japan
      • 6.6.5 Hong Kong
      • 6.6.6 India
      • 6.6.7 Indonesia
      • 6.6.8 Singapore
      • 6.6.9 Malaysia
      • 6.6.10 Thailand
    • 6.7 Pacific Region
      • 6.7.1 Australia
      • 6.7.2 New Zealand
      • Table 1 – Global - digital TV households – 2009; 2011; 2013
      • Table 2 –Global - digital TV penetration market share – 2006; 2009; 2012; 2016
      • Table 3 – Top 8 countries – pay TV subscribers - 2013
      • Table 4 – Global - number of HDTV households – 2009; 2012; 2015; 2017
      • Table 5 – Global – Number of 4K TV households – 2013; 2018
      • Table 6 – Global - IPTV subscribers – 2010 - 2013
      • Table 7 – Global revenue from online TV and video – 2008; 2010; 2012; 2017
      • Table 8 – Online video unique visitors – top online video properties in the US – Various months – 2010 - 2013
      • Table 9 – Global mobile TV subscribers – 2009 - 2014
      • Table 10 – The Netherlands - bundled services subscribers – 2011 - 2012
      • Table 11 – KPN subscribers with bundled services – 2008 - 2013
      • Table 12 – HKBN triple play subscribers, ARPU and IDD traffic volume – 2003 – 2012
      • Table 13 – Global advertising spending- all mediums – 2010 - 2014
      • Table 14 – Top ten countries by advertising spend per capita - 2010
      • Table 15 –Global online advertising spend – 2008 - 2013
      • Table 16 – Global advertising spending market share by major types - 2012
      • Table 17 – Examples of popular forms of online advertising
      • Table 18 – Google total advertising revenue – 2006 - 2012
      • Table 19 –Facebook total and mobile advertising revenue – Q2 2013
      • Table 20 – Canada - Broadcasting revenue by type – 2006 - 2014
      • Table 21 – Canada - Subscribers to broadcasting services – 2006 - 2013
      • Table 22 – Canada - Digital TV (cable, satellite, telco) and total TV households – 2002 - 2011
      • Table 23 – Canada - IPTV revenue – 2007 - 2013
      • Table 24 – Canada - IPTV subscribers – 2007 - 2013
      • Table 25 – Canada - VoIP subscribers – 2009 - 2013
      • Table 26 – Canada - DTH and MDS revenue – 2007 - 2014
      • Table 27 – Canada - Satellite broadcasting revenue – 2008 - 2014
      • Table 28 – Canada - DHT and MDS subscribers – 2006 - 2013
      • Table 29 – Latin America, selected countries – pay TV subscribers and penetration – 2012 - 2013
      • Table 30 – Argentina – pay TV (cable and satellite) subscribers and penetration – 1999 - 2013
      • Table 31 – Argentina – pay TV operators’ market share – 2010 - 2012
      • Table 32 – Brazil – pay TV operators by technology – 2012
      • Table 33 – Brazil – pay TV subscribers and penetration – 1998 - 2013
      • Table 34 – Brazil – pay TV market share by technology – 1998 - 2013
      • Table 35 – Brazil – pay TV operators – market share – 2000 - 2013
      • Table 36 – Brazil – cable TV subscribers and penetration – 1998 - 2013
      • Table 37 – Brazil – MMDS subscribers and penetration – 1998 - 2013
      • Table 38 – Brazil – DTH subscribers and penetration – 1998 - 2013
      • Table 39 – Chile – pay TV subscribers and penetration – 2006 - 2013
      • Table 40 – Chile – pay TV technologies – market share – 2006 - 2013
      • Table 41 – Chile – pay TV operators – market share – 2006 - 2013
      • Table 42 – Chile – cable TV subscribers and penetration rates – 2005 - 2013
      • Table 43 – Chile – satellite TV subscribers – 1995 - 2013
      • Table 44 – Colombia – Pay TV subscribers and penetration – 2000 - 2013
      • Table 45 – Colombia – cable TV subscribers and penetration rates – 2000-2013
      • Table 46 – Colombia – major cable-TV providers – market share – 2004-2013
      • Table 47 – Colombia – satellite TV subscribers and penetration rates – 2000-2013
      • Table 48 – Colombia – satellite TV operators’ market share – 2004-2013
      • Table 49 – Mexico – pay TV subscribers (cable, DTH, MMDS) and penetration rate – 1998 - 2012
      • Table 50 – Mexico – cable TV subscribers – 2005 - 2013
      • Table 51 – Mexico – satellite TV subscribers – 2005 - 2013
      • Table 52 – Venezuela – pay TV subscribers and penetration rates – 1997 - 2013
      • Table 53 – Venezuela – major pay TV providers – market share – 2010 - 2013
      • Table 54 – Europe - Pay-TV channel revenue – 2011 – 2012; 2015, 2017
      • Table 55 – Germany - End user access to TV – 2006 - 2012
      • Table 56 – Germany - Proportion of households with access to DTV – 2001 - 2013
      • Table 57 – Germany - DTTV penetration – 2002 - 2013
      • Table 58 – Deutsche Telekom Entertain IPTV subscribers – 2007 - 2013
      • Table 59 – Germany - Satellite pay-TV subscribers and penetration rate – 2000 - 2011; 2015
      • Table 60 – UK - TV revenue – 2000 - 2013
      • Table 61 – UK - Market share of TV homes by platform (primary sets) – 2005 - 2012
      • Table 62 – UK - Online TV revenue by sector – 2004 - 2012
      • Table 63 – France - IPTV subscribers, proportion of DSL base – 2004 - 2012
      • Table 64 – France - VoD market value – 2008 - 2013
      • Table 65 – France - Satellite pay TV subscribers and penetration – 1997 – 2011; 2015
      • Table 66 – Zuku TV (Kenya) triple-play pricing – 2013
      • Table 67 – Mauritius Telecom My.T triple play pricing – 2008 – 2013
      • Table 68 – Morocco - Maroc Telecom IPTV channels and pricing – 2011-2013
      • Table 69 – Morocco - Maroc Telecom MT Box pricing – 2011-2013
      • Table 70 – Israel - YES revenue and profit – 2007 - 2013
      • Table 71 – Israel - YES satellite TV subscribers, market share and ARPU – 2002 - 2013
      • Table 72 – Turkey - Cable TV subscribers – 2011 - 2013
      • Table 73 – Turkey - IPTV subscribers – 2011 - 2013
      • Table 74 – du IPTV subscribers – 2008 - 2013
      • Table 75 – IPTV subscribers – leading markets in Asia – March 2013
      • Table 76 – Overview of China’s cable TV market – 2012
      • Table 77 – China: Cable TV subscriptions and annual growth – 1996 - 2013
      • Table 78 – China: Forecast cable TV subscribers and household penetration: 2012 - 2013; 2015
      • Table 79 – China: Digital cable TV subscribers and penetration rate – 2002 - 2013
      • Table 80 – China: Forecast digital cable TV subscribers and percentage of cable TV subscribers: 2012 - 2013; 2015
      • Table 81 – China: IPTV subscribers – 2004 - 2013
      • Table 82 – China: DTH subscribers – 2002 – 2012
      • Table 83 – South Korea: Analogue and digital cable TV subscribers – 2002 – 2010, 2012
      • Table 84 – South Korea: IPTV subscribers by operator – 2006 - 2012
      • Table 85 – South Korea: IPTV real-time and pre-IPTV subscribers – 2008 - 2012
      • Table 86 – Key television metrics in Japan – 2012
      • Table 87 – Japan TV industry revenue – 2003 - 2012
      • Table 88 – Japan take-up of DTV by platform – 2012
      • Table 89 – Japan pay TV market share versus free-to-view TV – 2003; 2008; 2010; 2012
      • Table 90 – Japan: cable TV operators, subscribers and household penetration – 1999 - 2011
      • Table 91 – Japan: satellite broadcasters and BS and CS subscribers – 1999 - 2011
      • Table 92 – Japan: IPTV subscribers – 2012 - 2013
      • Table 93 – HKBN triple play subscribers, ARPU and IDD traffic volume – 2003 - 2011
      • Table 94 – PCCW NOW TV subscribers and ARPU – 2003 - 2011
      • Table 95 – SingTel’s mio TV subscribers – 2007 - 2013
      • Table 96 – Malaysia’s IPTV subscribers – 2010 - 2013
      • Table 97 – Conversion of analogue to digital TVs in Australia – 2010 - 2013
      • Table 98 – New Zealand - Pay TV broadcasting statistics – 2008 - 2012
      • Chart 1 –Global mobile TV subscribers’ annual change – 2009 - 2014
      • Chart 2 –Global online advertising spend – 2008 - 2013
      • Chart 3 - Global advertising spending market share by major types - 2012
      • Chart 4 – Evolution of pay TV in Argentina – 2000 - 2013
      • Chart 5 – Argentina – pay TV operators’ market share at a glance– 2012
      • Chart 6 – Evolution of pay TV in Brazil – 2001 - 2013
      • Chart 7 – Brazil – pay TV technologies at a glance – 2004 - 2013
      • Chart 8 – Brazil – pay TV operators’ market share at a glance – 2012
      • Chart 9 – Chile – pay TV subscribers and penetration – 2006 – 2013
      • Chart 10 – Chile – pay TV technologies - market share at a glance – 2006 - 2013
      • Chart 11 – Chile – cable TV subscribers and penetration – 2005 - 2013
      • Chart 12 – Venezuela – pay TV market share at a glance – 2012
      • Chart 13 – Germany - Satellite pay-TV subscribers and penetration rate – 2000 - 2011; 2015
      • Chart 14 – France - IPTV subscribers, proportion of DSL base – 2004 – 2012
      • Chart 15 – Satellite pay TV subscribers and penetration – 1997 – 2011; 2015
      • Chart 16 – China - Cable TV subscribers and digital TV penetration – 1996 - 2011
      • Chart 17 – Overview of household digital TV conversion rates in Australia – 2009 - 2013
      • Exhibit 1 – Set-Top Boxes (STBs)
      • Exhibit 2 – Historical overview - HDTV
      • Exhibit 3 – Examples of top IPTV carriers worldwide
      • Exhibit 4 – Examples of online VoD sites
      • Exhibit 5 – Google Android based TV
      • Exhibit 6 – Equivalence between access modes and traditional audiovisual use
      • Exhibit 7 – Definition: Content Delivery Networks (CDN)
      • Exhibit 8 – Open Mobile Video Coalition (OMVC)
      • Exhibit 9 – Multi-play definition
      • Exhibit 10 – Types of telecom convergence
      • Exhibit 11 – White Spaces
      • Exhibit 12 – Digital advertising cost considerations
      • Exhibit 13 – Examples of large global advertising groups and subsidiaries
      • Exhibit 14 – Examples of digital advertising agencies
      • Exhibit 15 – Top sectors for online advertising spending
      • Exhibit 16 – UK - Snapshot of digital TV services and providers – 2013
      • Exhibit 17 – IPTV - regulation of retail rates – selected markets in Asia – January 2012
      • Exhibit 18 – Regional TV broadcasters in South Korea
      • Exhibit 19 – Japan - NTT IPTV services and features – 2009 - 2010

Related Reports

Annual Publication Profile

Technologies

Broadcasting
Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages 176

Status Archived

Last updated 30 Oct 2013
Update History

Analyst: Kylie Wansink

Purchase this Report

US$250.00

Licence Information

Share this Report

Purchase with Confidence

The help, insight and quick turnaround times across such vast time-zone differences are sincerely appreciated !

David Townshend, OLX Inc, Africa

Special Offers

Belgium - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
US$575.00 until 24 Jan 2018
(normal price US$1,150.00)

Slovenia - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
US$575.00 until 24 Jan 2018
(normal price US$1,150.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.


Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.