Last updated: 5 Mar 2012 Update History
Report Status: Archived
Report Pages: 122
Analyst: Kylie Wansink
This annual report offers a wealth of information on the global mobile sector and is a valuable resource of insights, examples and trends. It provides information on the key trends and statistics, supported by analysis and cases studies. It also includes unique insights into regional developments, written by BuudeComm’s Senior Analysts.
Subjects covered include:
Researchers:- Kylie Wansink, Paul Budde, Lucia Bibolini, Peter Evans, Paul Kwon, Henry Lancaster, Peter Lange, Stephen McNamara
Current publication date:- March 2012 (11th Edition)
Considering the enormous pressure the economic downturn has placed upon industry growth in general around the world – the mobile sector could well be the envy of other sectors when taking stock of the overall picture. Subscriber growth is still on the rise with the developing markets offering further opportunities for growth; there is a growing demand for higher bandwidth multimedia services offered by smart phones and around the world there are continuing technology developments via the deployment 3G and 4G services.
Wireless services can be considered a keystone for telecoms industry growth and industry players around the world are competing heavily for a lead position in these developments. Some of the leading carriers in terms of revenue include AT&T, NTT, Verizon, Deutsche Telekom, Telefonica, China Mobile, Vodafone, France Telecom, America Movil and KDDI. America Movil recently reported strong revenue growth due partly to its operations in Mexico and Brazil.
Unlike the fixed market, the mobile market is, in general, competitive – with some good products and prices arriving in the market. This, in turn, has driven demand for mobile broadband. However it is important to realise that this growth has as much to do with affordability as it has to do with the technical innovations in and around smartphones.
Despite the positive future ahead for the mobile sector – it must also be acknowledged that many carriers are currently facing financial woes, with stagnating revenues, declining ARPUs and increasing competition from other types of players like Apple. The traditional mobile communications business models are rapidly becoming out-of-date and unless the mobile operators change their models, others, such as the new competitors or the regulators, will start doing it for them. Most mobile operators were taken by surprise by the effect of the smartphone. They have lost leadership in the mobile market and will now at least have to share their powerful position with others, such as Apple and Google (Android).
Another looming issue around the world is the allocating of mobile spectrum. The fact that businesses are knocking on the doors of their governments asking for spectrum is a clear indication that this “telco real estate” market is hotting up. The reason for this is not too hard to guess – the enormous growth in the demand for mobile broadband. There is a large amount of pent-up demand because initially the mobile operators didn’t want to open up this market while they were in the middle of adding new customers to their mobile voice services. Governments are also beginning to see spectrum auctions as a way to generate funds in fragile economic times.
BuddeComm’s new report, Global Mobile Communications – A Keystone for Industry Growth, provides important insights into the worldwide mobile communications industry and includes trends, analyses, statistics and case studies. The report provides a valuable overview of the global mobile communications industry including key statistics such as global and regional subscriptions; mobile services revenue; ARPU; CAPEX and churn. This report includes a global overview of handset, smartphone and touchscreen tablet trends and statistics. It provides insights into why it is time the telcos focused back on the customer and how spectrum allocation is a key issue for the future. Information at a regional level is provided for North America, Europe, Middle East, Africa and Asia Pacific, written by BuddeComm’s Senior Analysts. A detailed case study on the emerging market of Brazil is also included. Please note: Mobile broadband is covered in detail in a separate annual publication.
Examples of key insights:
Data in this report is the latest available at the time of preparation and may not be for the current year.
I have both worked with Paul and valued his opinion on many occasions. Following, his many comments on the telecommunications industry has been rewarding and insightful. His reports have always been of value and help guide us through the maze of jargon, politics and defined the real road map of this complex industry.
David Hayes, Country Manager - Australia at Bulletin Wireless
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
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A selection of downloadable samples from our Annual Publications catalogue.
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