This annual report offers a wealth of information on the global mobile broadband sector and is a valuable resource of insights, examples and trends. It provides information on the key trends and statistics, supported by analysis and cases studies. The report provides a valuable overview of the global mobile broadband industry and covers key sectors including mobile apps; mobile social networking; mobile gaming; mobile messaging; mobile TV/video and mobile commerce. It provides insights into technology developments including location based technology and 3G/4G emergence. BuddeComm explores the key issues surrounding the looming infrastructure and spectrum crunch. It also includes unique insights into regional developments, written by BuudeComm’s Senior Analysts.
Subjects covered include:
Paul Budde, Lucia Bibolini, Peter Evans, Paul Kwon, Henry Lancaster, Peter Lange, Stephen McNamara, Kylie Wansink.
Current publication date:- April 2012 (16th Edition)
The global mobile broadband industry has become an incredible spectacle to observe, from the many competitors vying for position; the amazing apps streaming into the market; the introduction of new devices and the looming spectrum and infrastructure crunch. The explosion in mobile communications in the developing world has created social and economic changes that have exceeded all expectations and predictions – even those made as recently as five years ago. There are still countries lagging behind, but now is the time to move on to the next stage – and that means broadband. Already the developed world is showing an enormous appetite for mobile broadband, so the demand is most certainly there.
The introduction of new hardware that included iPhones, Android Operating System and capped data charges led to an industry breakthrough that is finally beginning to allow revenues to be generated from this growing sector. It was really the arrival of the iPhone that forced the industry to change. Rather than controlling the apps and portals market, the industry has become a broadband infrastructure facilitator. This has created a new growth area in the industry which is based more on infrastructure than on apps or services. Tablet uptake is increasing resulting in further mobile broadband usage.
The messaging industry is undergoing changes and while SMS still generates the largest market share of messaging revenues; it is expected that revenues Multimedia Messaging (MMS) and Mobile Instant Messaging (MIM) will continue to grow over the next few years. Mobile social messaging is also beginning to impact upon the messaging market as consumers turn to this free way to send messages via their social networks.
Mobile apps and mobile services such as mobile gaming; social networking; mobile TV/video and mobile commerce all have a bright future ahead and further developments based on location-based services will continue to emerge. Initially people were lured by the Check-in feature offered by location based services over social networks and high profile start-ups liked Foursquare captured consumer attention based on this. However these types of services are beginning to evolve as consumers appear to be seeking more useful location-based information on places or venues they visit.
Other sectors incorporating location technology include mobile gaming; vehicle tracking; people and animal tracking and advertising. The future of mobile Location Based Services will continue to evolve as handsets with smarter capabilities, new apps and user interfaces permeate the market. This technology will also be included in the broader concept of The Internet of Things.
While the mobile broadband sector is currently going from strength to strength - it is also becoming increasingly clear that structural changes are going to be required in the near future. BuddeComm regularly bring this issue forward - similar to the discussion in relation to the structural separation of the fixed networks, which we began just over a decade ago. What we are beginning to see in the mobile industry is an infrastructure and a spectrum crunch. The winners will be the first mobile operators who have the vision and understand that the mobile network has fundamentally changed to become basically a fibre network with mobile feed-ins – with smartphones, tablets and other smart devices as the platforms on which to build new business models. Competing on mobile/fibre infrastructure through duplication will not be the smartest way forward.
BuddeComm’s new report, Global Mobile Broadband – Infrastructure and Spectrum Crunch, provides important insights into the worldwide mobile broadband industry and includes trends, analyses, statistics and case studies. The report provides a valuable overview of the global mobile broadband industry and covers key sectors including mobile apps; mobile social networking; mobile gaming; mobile messaging; mobile TV/video and mobile commerce. It provides insights into technology developments including location based technology and 3G/4G emergence. BuddeComm also explores the key issues surrounding the looming infrastructure and spectrum crunch. Information at a regional level is provided for North America, Europe, Middle East, Africa, Latin America and Asia Pacific, written by BuddeComm’s Senior Analysts.
Examples of key insights:
Table of Contents
Number of pages 160
Last updated 3 Apr 2012
Analyst: Kylie Wansink
Paul, Many thanks for your inputs yesterday. You provided a compelling different perspective to our traditional infrastructure focus and this is valuable for our future planning. I also had very favourable feedback from our participants on your involvement.
Stephen Negus, Aurecon
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