Last updated: 7 Nov 2012 Update History
Report Status: Archived
Report Pages: 132
Analyst: Kylie Wansink
This report provides a valuable overview of the key developments occurring for TV and video broadcasting which has resulted in a dynamic industry undergoing significant changes. BuddeComm’s new annual publication explores these important trends and includes key statistics as well as a unique regional overview provided by BuddeComm’s Senior Analysts.
A number of industry segments are converging and we are beginning to see the shape of the future with Smart TVs currently leading the way.
Researchers:- Kylie Wansink, Paul Budde, Lucia Bibolini, Peter Evans, Paul Kwon, Henry Lancaster, Peter Lange, Stephen McNamara.
Current publication date:- November 2012 (5th Edition)
The latest annual publication by BuddeComm titled: Global Digital Media – Video and Television in a Smart Connected World, provides key global insights and statistics for this exciting growing and evolving sector.
The internet is presenting consumers with choice and access like never before and this is transforming the home entertainment industry. The battle for the lounge room is heating up with all major TV manufacturers now shipping smart internet-connected TVs which provide an “app-like” interface to new IPTV content services through instant streaming.
While penetration of these new TVs is still relatively small in most countries; in the USA they are becoming more popular than the 3D TVs which received a lot of attention last year. The growth of smart TV ownership is expected to continue dramatically as people upgrade their TVs.
Web TV and online video have become recognised as a powerful format for both communicating online and providing a more dynamic experience. Online video over the Internet is being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes.
With the announcement that Barnes and Noble are launching Nook Video, an online video service which positions the company beyond digital e-readers, we see the Internet Video-On-Demand (iVoD) sector becoming even more competitive. Internationally, there are already a number of large iVoD providers, including Netflix, Amazon, Wal-Mart and Apple iTunes. In addition the user-generated market segment over the Internet remains popular with the continuing success of Google’s YouTube.
A host of new IP connected devices including game consoles; tablets and mobile phones are also becoming platforms over which to stream movies and TV. Many industry commentators have hoped during the past few years that mobile TV, representing a convergence between the mobile and broadcasting sectors, would lead to considerable changes in the way people used the technologies and services offered by both industries.
While the future for mobile TV remains bright there are still a number of barriers which prevent consumers taking to it in sufficient numbers for ‘tipping points’ to be reached. These include sufficient network coverage and a continuing lack of awareness of the mobile TV and video services on offer and their cost. Furthermore video based content is to a greater extent being included within various Apps, and charging for video based services separately is thus becoming increasingly difficult.
A key business model to deliver integrated products such as the features offered by Smart TVs is known as a triple or quad play. These models offer internet access, voice services, video/TV or mobile services to a subscriber via a single connection. These multi-play services require a large amount of bandwidth and as such are typically provided over high speed connections based on fibre optical or hybrid-fibre-coaxial (HFC) cables. In the past the combined package were not priced attractively enough to attract customers, but there are now changes that are leading to a revival of these multi-play models.
The exciting developments occurring in the video-based and television broadcasting sector has resulted in a dynamic industry which is on the cusp of transformation. This report aims to capture the key trends on a global level and provide insights into the regional developments.
Data in this report is the latest available at the time of preparation and may not be for the current year.
This is all fascinating and your way of presenting the information is extraordinary.
Gary Sorkin, Pacific Communication Group
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
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