This report provides a valuable overview of two key global growth sectors – E-commerce and M-Commerce. A number of industry trends are in the process of aligning which will ensure these industries stay at the forefront of development for some time. BuddeComm’s new annual publication explores these important trends and includes key statistics as well as a unique regional overview provided by BuddeComm’s Senior Analysts.
Governing bodies are recognising the importance of the e-commerce sector – in early 2012 the European Commission (EC) outlined 5 priority areas it wanted to improve in order to increase e-commerce growth and its contribution to the GDP.
Researchers:- Kylie Wansink, Paul Budde, Lucia Bibolini, Peter Evans, Paul Kwon, Henry Lancaster, Peter Lange, Stephen McNamara
Current publication date:- October 2012 (5th Edition)
BuddeComm’s annual publication: Global Digital Economy – The E-Commerce and M-Commerce Landscape, provides the key global insights and statistics for these exciting growing and evolving sectors.
The global e-commerce market has been recently invigorated by the growing use of smart phones leading to a fast growth in mobile commerce. E-Commerce and m-commerce have become very important areas of focus for mobile operators, IT, Internet media players, financial institutions, retail, and payment processing firms alike.
With so many interested parties, the sector has become very competitive and created a heady mix of industry activity. A number of key developments have occurred, particularly in the mobile digital wallet space and with websites which offer “deals of the day”. Other social media models such as Facebook Credits and Pinterest may also offer future e-commerce opportunities. Mobile and online banking also continue to rise in popularity.
The enormous success of smart phones is linked to the availability of amazing and useful Apps and increasingly we will see commercial models being linked to these apps, including the ongoing incorporation of advertising into these servcies. These trends will result in a further spectacular growth in m-commerce.
The increasing use of mobile devices and its importance to the growing m-commerce sector have been recognised in a recent buzzword termed SoLoMo, which describes the importance of Social (interaction), Location (based services) and Mobile (device usage) to this sector.
What we are seeing is a converging of devices, technology, industries and applications - and m-commerce and e-commerce can only benefit from such game-changing trends.
Data in this report is the latest available at the time of preparation and may not be for the current year.
Table of Contents
Number of pages 149
Last updated 17 Oct 2012
Analyst: Kylie Wansink
Paul has been a consistent champion of improving broadband in Australia, and is most deserving of the industry's ongoing support.
B Beckor, Callpoint, Australia
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A selection of downloadable samples from our Annual Publications catalogue.