2012 Global Digital Economy - The E-Commerce and M-Commerce Landscape

Publication Overview

This report provides a valuable overview of two key global growth sectors – E-commerce and M-Commerce. A number of industry trends are in the process of aligning which will ensure these industries stay at the forefront of development for some time. BuddeComm’s new annual publication explores these important trends and includes key statistics as well as a unique regional overview provided by BuddeComm’s Senior Analysts.

Subjects include:

  • Key insights into the global e-commerce market;
  • Key insights into the global m-commerce market;
  • The importance of e-entertainment to these sectors;
  • The importance of digital advertising to these sectors;
  • Unique regional overviews written by BuddeComm’s Senior Analysts.

Key developments:

Governing bodies are recognising the importance of the e-commerce sector – in early 2012 the European Commission (EC) outlined 5 priority areas it wanted to improve in order to increase e-commerce growth and its contribution to the GDP.

Researchers:- Kylie Wansink, Paul Budde, Lucia Bibolini, Peter Evans, Paul Kwon, Henry Lancaster, Peter Lange, Stephen McNamara
Current publication date:- October 2012 (5th Edition)

Executive Summary

M-Commerce ignites e-commerce sector

BuddeComm’s annual publication: Global Digital Economy – The E-Commerce and M-Commerce Landscape, provides the key global insights and statistics for these exciting growing and evolving sectors.

The global e-commerce market has been recently invigorated by the growing use of smart phones leading to a fast growth in mobile commerce. E-Commerce and m-commerce have become very important areas of focus for mobile operators, IT, Internet media players, financial institutions, retail, and payment processing firms alike.

With so many interested parties, the sector has become very competitive and created a heady mix of industry activity. A number of key developments have occurred, particularly in the mobile digital wallet space and with websites which offer “deals of the day”. Other social media models such as Facebook Credits and Pinterest may also offer future e-commerce opportunities. Mobile and online banking also continue to rise in popularity.

The enormous success of smart phones is linked to the availability of amazing and useful Apps and increasingly we will see commercial models being linked to these apps, including the ongoing incorporation of advertising into these servcies. These trends will result in a further spectacular growth in m-commerce.

The increasing use of mobile devices and its importance to the growing m-commerce sector have been recognised in a recent buzzword termed SoLoMo, which describes the importance of Social (interaction), Location (based services) and Mobile (device usage) to this sector.

What we are seeing is a converging of devices, technology, industries and applications - and m-commerce and e-commerce can only benefit from such game-changing trends.

Market Highlights

  • The global mobile broadband industry as a whole has become an incredible spectacle to observe, from the many competitors vying for position; the amazing apps streaming into the market; the introduction of new devices and a looming spectrum and infrastructure crunch – we finally have a mobile broadband sector worth talking about.
  • It was not long ago that BuddeComm was still lamenting the fact that mobile broadband revenues (excluding SMS) generated not more than 3-5% of mobile industry revenues. However with the introduction of new hardware that includes iPhones and Android smartphones - combined with capped data charges has meant we can finally see revenue increasing as uptake grows.
  • While some observers warn against the dominance of successful international companies such as Google, Apple, Facebook, eBay, Twitter, Skype, PayPal etc; the reality is that they are showing the potential opportunities for e-commerce and m-commerce - rather than preventing others from operating in these markets.
  • Companies should become far more active in the e-commerce field themselves in order to profit from the enormous business opportunities that are becoming available.
  • Online banking continues to grow in popularity with North American and European users the most prolific; however security issues and cyber attacks still tarnish the industry.
  • The mobile internet has matured sufficiently to offer new opportunities in areas such as m-commerce, e-trade, social networking and collaboration.
  • The overall size of the m-commerce market continues to grow into billions of dollars.
  • Mobile payments revenue in Kenya grew 43% in 2011/12.
  • E-commerce in Latin America and the Caribbean is booming, with B2C spending up by 43% in 2011 and by at least another 26% in 2012.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

  • 1. Global E-Commerce Insights
    • 1.1 E-Commerce Key Trends
      • 1.1.1 Market summary
      • 1.1.2 Market insights
      • 1.1.3 Internet banking (E-banking)
      • 1.1.4 Evolving e-commerce trends
  • 2. Global M-Commerce Insights
    • 2.1 M-Commerce Key Trends
      • 2.1.1 Global m-commerce market
      • 2.1.2 Key m-commerce sectors
      • 2.1.3 Still waiting for in-store m-shopping
  • 3. Global E-Entertainment Important to E-Commerce
    • 3.1 Impact on Traditional Media
      • 3.1.1 Market summary
      • 3.1.2 Collapse of the traditional media industry
      • 3.1.3 Market insights
      • 3.1.4 Whatever happened to media convergence?
      • 3.1.5 Media companies need to disaggregate and rebuild
      • 3.1.6 TV broadcasters
      • 3.1.7 Radio broadcasters
      • 3.1.8 Print media/newspaper publishers
      • 3.1.9 The video and DVD rental companies
      • 3.1.10 The anomaly of the mass media
    • 3.2 Online Entertainment Key Trends
      • 3.2.1 Digital media and entertainment
      • 3.2.2 Key online entertainment services
      • 3.2.3 E-commerce converging with entertainment
      • 3.2.4 Digital Rights Management (DRM)
    • 3.3 Digital Books
      • 3.3.1 Introduction
      • 3.3.2 Customer service is king
      • 3.3.3 Promoting national culture
      • 3.3.4 Industry protectionism will fail
      • 3.3.5 More power to the author
      • 3.3.6 E-publishers are very different beasts
      • 3.3.7 Global opportunities
  • 4. Global Online and Mobile Advertising
    • 4.1 Digital Media Advertising Trends
      • 4.1.1 Market summary
      • 4.1.2 Market insights
      • 4.1.3 Key online advertising categories
      • 4.1.4 Consumers react to privacy misuse by Internet companies
  • 5. Regional Overviews
    • 5.1 North America
      • 5.1.1 E-services
      • 5.1.2 E-commerce, m-commerce and online advertising
    • 5.2 Latin America
      • 5.2.1 E-commerce overview
    • 5.3 Europe
      • 5.3.1 M-commerce
      • 5.3.2 Mobile payments
      • 5.3.3 Mobile entertainment
      • 5.3.4 Mobile gaming
      • 5.3.5 Mobile music
      • 5.3.6 M-Health
    • 5.4 Africa
      • 5.4.1 E-commerce and Internet banking
      • 5.4.2 The mobile money revolution
      • 5.4.3 Online and mobile advertising
      • 5.4.4 Social media
    • 5.5 Middle East
      • 5.5.1 Saudi Arabia
      • 5.5.2 Jordan
      • 5.5.3 Qatar
      • 5.5.4 Turkey
      • 5.5.5 United Arab Emirates
      • 5.5.6 Israel
    • 5.6 Asia
      • 5.6.1 China
      • 5.6.2 India
      • 5.6.3 Japan
      • 5.6.4 Malaysia
      • 5.6.5 Singapore
      • 5.6.6 South Korea
    • 5.7 Pacific Region
      • 5.7.1 Australia
      • 5.7.2 New Zealand
      • 5.7.3 Breaking up the daily-deal sites
  • 6. Glossary of Abbreviations
  • Table 1 – Global e-commerce spending – 2011 - 2013
  • Table 2 – Visitors to top fifteen web properties worldwide – June 2010; March 2011
  • Table 3 – Global m-commerce revenue – 2013; 2015
  • Table 4 – Worldwide smart phone mobile device sales by quarter – 2009 – Q1 2012
  • Table 5 – Worldwide advertising spend versus online advertising spend – 2009 – 2012
  • Table 6 – Growth of Hulu video streams – various months – 2008 - 2011
  • Table 7 – Most popular formats for receiving news in the USA – 2010
  • Table 8 – Growth of e-reader sales – 2009 - 2013
  • Table 9 – Worldwide Internet users – 2000 - 2012
  • Table 10 – Worldwide Internet penetration by region – 2009; 2011
  • Table 11 – Worldwide fixed broadband subscribers and annual change – 2005 - 2012
  • Table 12 – Worldwide digital music revenue – 2007 - 2011
  • Table 13 – Time spent on online in social networks by top 10 countries – 2010; 2011
  • Table 14 – Global revenue from online video – 2008; 2012
  • Table 15 –Worldwide e-commerce revenue – 2009 - 2013
  • Table 16 – Visitors to top fifteen web properties worldwide – June 2010; March 2011
  • Table 17 – Growth of e-reader sales – 2009 - 2013
  • Table 18 – Worldwide advertising spending- all mediums – 2010 - 2014
  • Table 19 – Top ten countries by advertising spend per capita - 2010
  • Table 20 – Worldwide online advertising spend – 2007 - 2012
  • Table 21 – Global advertising spending market share by major types - 2012
  • Table 22 – Examples of popular forms of online advertising
  • Table 23 – Google advertising revenue – 2006 - 2012
  • Table 24 – Worldwide smartphone operating systems by market share – 2007 – 2010; Q3 2011
  • Table 25 – Growth of Hulu video streams – various months – 2008 - 2012
  • Table 26 – Worldwide in-game advertising spending – 2010; 2013
  • Table 27 – Worldwide social network advertising spending – 2008 – 2016
  • Table 28 – USA social network advertising spending – 2008 - 2009
  • Table 29 – US online advertising revenues - top four portals – 2008 - 2011
  • Table 30 - Online US video usage – 2011
  • Table 31 - Top US online video sites statistics – January 2011
  • Table 32 - Ten largest US social networking sites and forums – 2011
  • Table 33 - Online retail sales – 2003 – 2013
  • Table 34 - Mobile banking growth by country – 2010 – 2011
  • Table 35 - Online advertising revenues and annual change – 2000 – 2012
  • Table 36 - Online advertising revenue by category – 2009 – 2010
  • Table 37 – Latin America and the Caribbean – B2C e-commerce spending – 2003 - 2013
  • Table 38 – E-commerce in Latin America and the Caribbean– country share– 2005 - 2011
  • Table 39 – Brazil – B2C e-commerce spending – 2005 - 2013
  • Table 40 – Mexico – B2C e-commerce spending – 2005 - 2013
  • Table 41 – Argentina – B2C e-commerce spending – 2005 - 2013
  • Table 42 – Chile – B2C e-commerce spending – 2005 - 2013
  • Table 43 – Venezuela – B2C e-commerce spending – 2005 - 2013
  • Table 44 – Colombia – B2C e-commerce spending – 2005 - 2013
  • Table 45 – Peru – B2C e-commerce spending – 2005 - 2013
  • Table 46 – MasterCard m-payment Readiness Index (select countries) – 2012
  • Table 47 – European mobile gaming market value – 2005 - 2007; 2009, 2012
  • Table 48 – Kenya: M-Pesa users and revenue – 2008 - 2012
  • Table 49 – Utilisation rate and number of users of different network applications in China – 2009 - 2011
  • Table 50 – Estimated value of B2C e-commerce market – 2005 – 2012
  • Table 51 – Estimated value of C2C e-commerce market – 2005 – 2012
  • Table 52 – China online retail market revenue and customers – 2003 - 2012
  • Table 53 – Online banking users and utilisation rate – 2007 – 2011
  • Table 54 – Internet usage rates by service– 2009 - 2011
  • Table 55 – Main purpose of using the internet – 2009 - 2011
  • Table 56 – E-commerce volume – 2001 - 2011
  • Table 57 – E-commerce volume by transaction type – 2001 - 2011
  • Table 58 – Internet banking service subscribers – 2001 - 2010
  • Table 59 – Financial service by delivery channel – 2005 – 2010
  • Table 60 – Online stock trading customers – 2004 - 2007
  • Table 61 – Purchase items by internet shopping – 2010
  • Table 62 – Mobile banking service subscribers – 2003 – 2010
  • Table 63 – Overview of users online purchasing in Australia – 2007; 2009; 2011
  • Table 64 – Top 5 e-commerce deal sites in Australia by popularity – 2012
  • Table 65 – Estimated New Zealand population who have shopped online – 2006 - 2012
  • Table 66 – Top 5 e-commerce sites in New Zealand by popularity – 2011 - 2012
  • Table 67 – Popularity of information, e-commerce or social media websites in New Zealand – 2012
  • Chart 1 – Worldwide Internet users – 2000 - 2012
  • Chart 2 – Worldwide online advertising spend – 2007-2012
  • Chart 3 - Global advertising spending market share by major types - 2012
  • Chart 4 - Google advertising revenue – 2006 - 2012
  • Chart 5 – Evolution of e-commerce in Latin America and the Caribbean – 2003 - 2013
  • Chart 6 – E-commerce in Latin America and the Caribbean – country share – 2012 (e)
  • Chart 7 – South Korea mobile banking subscribers – 2003 - 2010
  • Chart 8 – Overview of estimated adult population who have shopped online in New Zealand – 2006 - 2012
  • Exhibit 1 – Digital economy – key developments
  • Exhibit 2 – Popular online activities
  • Exhibit 3 – European Commission e-commerce five priorities - 2012
  • Exhibit 4 – Online retail market - regional overview
  • Exhibit 5 – Examples of popular online retail websites around the world
  • Exhibit 6 – Security still a key issue
  • Exhibit 7 – Overview of PayPal
  • Exhibit 8 – Groupon
  • Exhibit 9 – Vancouver mall customers shop via Facebook
  • Exhibit 10 – Definition: Cloud computing
  • Exhibit 11 – Mobile devices tipping point
  • Exhibit 12 –Mobile Apps examples across various sectors
  • Exhibit 13 – M-Commerce – key developments
  • Exhibit 14 – Money transfer services
  • Exhibit 15 – Foursquare - 2012
  • Exhibit 16 – M-PESA
  • Exhibit 17 - All European books online for the price of 600km of roads
  • Exhibit 18 – Examples of popular online dating sites
  • Exhibit 19 – Examples of key players in gaming industry sectors worldwide
  • Exhibit 20 – Online gambling in the US
  • Exhibit 21 – Apple iTunes
  • Exhibit 22 – Online music sector – key facts
  • Exhibit 23 – Examples of online VoD sites
  • Exhibit 24 – European Commission e-commerce five priorities - 2012
  • Exhibit 25 - All European books online for the price of 600km of roads
  • Exhibit 26 – Digital advertising cost considerations
  • Exhibit 27 – Examples of large global advertising groups and subsidiaries
  • Exhibit 28 – Examples of digital advertising agencies
  • Exhibit 29 – Top sectors for online advertising spending
  • Exhibit 30 – Online ad deal between Google and Yahoo aborted
  • Exhibit 31 – Top mobile advertising spenders – Q2 2012
  • Exhibit 32 – Anarchy Online by Funcom
  • Exhibit 33 – Facebook and Nielsen’s marketing alliance

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Technologies

Broadband Fixed
Digital Economy
Internet
Mobile & Wireless Broadband and Media

Number of pages 149

Status Archived

Last updated 17 Oct 2012
Update History

Analyst: Kylie Wansink

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