2011 Worldwide Telecoms - Key Statistics for a Changing Sector

Publication Overview

This annual report offers a wealth of information on the global telecoms sector and is a valuable resource of key statistics, insights and trends. With a focus on telecoms services including mobile and Internet developments, the report explores the growth areas in the telecoms sector.

Subjects covered include:

  • Key global telecoms statistics at a glance;
  • Key mobile statistics and insights, including handsets;
  • Key mobile broadband statistics, including mobile messaging;
  • Key Internet use trends and statistics;
  • Insights into global VoIP market;
  • Insights into the rise of social media and gaming.

Researchers: Kylie Wansink, Paul Budde
Current publication date: July 2011 (8th Edition)

Executive Summary

Changes in global telecoms sector reflected in statistics and trends

The telecoms industry continues to transform and while the economic downturn persists; growth in many sectors of the vast telecoms industry continues. Consumers are still enamoured by mobile technology, with smart phones and improved infrastructure having fuelled the continuing uptake of mobility around the world. The number of Internet users also continues to increase as the penetration of both fixed and mobile broadband becomes more accessible. In addition, people are using the Internet differently than a few years ago, when search services were the primary activity. In 2011, the use of social media has become one of the most popular online activities.

The Internet browsers people like to use has also expanded; while for many years Internet Explorer (IE) was consistently the most popular browser worldwide with around 70% or more market share, this has now changed remarkably. More recent entrants like Firefox and Google Chrome now capture a large portion of this market.

Despite the saturation of the developed markets and economic downturn; mobile subscriber growth continues, mainly due to growth in the emerging markets. China and India offer much potential for future growth due to their large populations and BuddeComm predicts all of the low penetration level countries around the globe will see ongoing massive investments in cheap 2G infrastructure and cheap 2G mobile handsets for the near future. Both large carriers and private investors are showing enormous interest in the opportunities presented by these developing markets.

In 2011 mobile handset sales also continue to grow, although the rate has declined since 2010. Android Operating System (OS) is embedded in smart phones and continues to rise in popularity, overtaking the Apple iOS in terms of global market share.

Operators’ which have focused their attentions on the wireless sector, particularly in the emerging markets; have fared better than others which have continued focusing on saturated or wireline markets. Mobile ARPU levels differ widely between the regions of the world; however on the whole all regions have experienced declines in ARPU over the past few years – and this is set to continue in the current economic environment. International roaming charges and mobile termination rates have finally begun to drop due to both competition and the introduction of regulations/price capping.

The mobile broadband market is gaining momentum and the key reason for this growth is the fact that due to competition and a saturated mobile voice market, the operators have been forced to offer very competitive capped data packages. Non-SMS mobile data is now growing due to both the emergence of smart phones and better wireless broadband technologies. Mobile broadband apps in particular have been enthusiastically embraced by consumers around the world. A stream of new Apps and services are being released in areas entertainment, travel and finance and also m-health; m-education; m-social networking; m-gaming and so on. The key players in this market have emerged over the past couple of years and include both Internet media and mobile industry leaders.

Improved technology solutions have led to a robust VoIP market in recent years and this growth continues despite the economic downturn, due primarily to the fact that VoIP offers a cheaper alternative. While security and reliability concerns still need to be resolved; consumers and business are turning to VoIP in an effort to save costs and there are now millions of VoIP users worldwide. Japan, China and the USA continue to be some of the world’s hottest markets for IP telephony. Over the last couple years, Europe has also become a prime innovator in VoIP services, whether stand-alone, bundled as a triple play offer, or through fixed-mobile convergence packages. Mobile VoIP and international long distance services are also becoming a key area of focus, particularly in Europe and North America.

BuddeComm’s new report, Worldwide Telecoms – Key Statistics for a Changing Sector, provides an important insight into the trends occurring in the global telecoms sector. The report initially provides a summary of key worldwide telecoms statistics and trends, including the number of fixed lines; mobile subscribers; 3G subscribers; text messages sent; Internet users and worldwide broadband subscribers, including satellite services. The report also includes global financial data including worldwide telecoms capital expenditure (CAPEX) and overall telecoms spending and revenue. It identifies the top 25 carriers’ worldwide and top 15 carriers in emerging markets, along with outsourcing market statistics.

In addition, the report further explores the sector of mobile services, which is one of the key drivers of growth in the industry. Insights into the mobile industry include the number of subscribers worldwide; mobile handset trends and global mobile financial statistics. It provides information on mobile broadband trends, smart phones, mobile messaging and mobile apps. The popularity of the Internet continues to rise and this report provides a valuable overview of key trends in this sector such as worldwide users, popular search engines, websites and the growing use of VoIP, social media and gaming.

Examples of key insights:

  • Mobile subscribers have grown from less than 500 million subscribers in 1999 to well over 5 billion worldwide in 2011. In comparison there are around 1.1 billion fixed lines worldwide.
  • AT&T, NTT and Verizon are the top 3 carriers worldwide in terms of sales, however there are many carriers in emerging markets showing potential.
  • The use of VoIP services is becoming more popular and China has quickly established itself as the world’s biggest user of VoIP services.  
  • Facebook remains the global social media leader and has expanded its offerings beyond just social communication. However while Facebook has managed to capture the largest share of the market in recent years, the industry is not sitting still and new social networks are again emerging such as Google+.
  • Telecoms outsourcing has declined as companies focus on restructuring or negotiating existing contracts, rather than creating new deals.
  • The messaging industry generates hundreds of billions in revenue each year, with SMS/PSMS accounting for the majority; around 7 trillion text messages will be sent in 2011.
  • In 2011, global satellite industry revenue has more than doubled ($168 billion) since 2003 when revenue reached only $74 billion. Satellite services is leading growth in this sector.

Kylie Wansink

July 2011

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

  • 1. Global Telecom Statistics at a Glance
    • 1.1 Key Global Telecoms Trends and Statistics
      • 1.1.1 Global telecoms statistics at a glance
      • 1.1.2 Ranking of top carriers
      • 1.1.3 Global telecommunications expenditure and revenue
      • 1.1.4 Satellite services
      • 1.1.5 Global telecoms outsourcing
      • 1.1.6 Conclusions
  • 2. Global Mobile Sector
    • 2.1 Global mobile statistics and insights
      • 2.1.1 Mobile market summary
      • 2.1.2 Mobile market insights
    • 2.2 Global mobile financial insights and statistics
      • 2.2.1 Introduction: mobile competition
      • 2.2.2 Insights into mobile sector CAPEX and revenue
      • 2.2.3 Insight into global mobile ARPU
      • 2.2.4 MTR and roaming
      • 2.2.5 Roaming
    • 2.3 Global mobile handset sector statistics
      • 2.3.1 Historical handset market growth
      • 2.3.2 Global mobile handset statistics and forecasts
      • 2.3.3 Smartphones leaders
      • 2.3.4 Other trends and developments
      • 2.3.5 Safety and security issues
  • 3. Global Internet Sector
    • 3.1 Search engines, websites and user statistics
      • 3.1.1 The Internet and the web
      • 3.1.2 Internet traffic continues to grow
      • 3.1.3 Internet users and penetration
      • 3.1.4 The World Wide Web
      • 3.1.5 Search engines
      • 3.1.6 Websites
      • 3.1.7 The ISP market
      • 3.1.8 Other developments
    • 3.2 Global social media and gaming insights and statistics
      • 3.2.1 Social networks market summary
      • 3.2.2 Social networks market insights
      • 3.2.3 Brief case studies
      • 3.2.4 Online and mobile gaming market
    • 3.3 Global VoIP insights and statistics
      • 3.3.1 VoIP market summary
      • 3.3.2 VoIP market insights
      • 3.3.3 Case studies: China and Japan
  • 4. Global Mobile Broadband
    • 4.1 Global mobile broadband statistics and insights
      • 4.1.1 Market summary
      • 4.1.2 Mobile broadband insights
      • 4.1.3 Mobile apps insights
      • 4.1.4 Brief case studies of selected handset innovations
      • 4.1.5 Interesting wireless broadband start-up examples
      • 4.1.6 Recent regional and country news
      • 4.1.7 Examples of leading countries
      • 4.1.8 Technology insights
    • 4.2 Global mobile messaging insights
      • 4.2.1 Introduction
      • 4.2.2 Short Messaging Service (SMS)
      • 4.2.3 Interesting examples of SMS applications
      • 4.2.4 Machine-to-Machine (M2M)
      • 4.2.5 Mobile Instant Messaging (MIM)
      • 4.2.6 Multimedia Messaging Service (MMS)/Enhanced SMS (EMS)
      • 4.2.7 Unified Communications (UC)
      • 4.2.8 Email/mobile email
      • 4.2.9 Unstructured Supplementary Service Data (USSD)
  • 5. Glossary of Abbreviations
  • Table 1 – Worldwide telecom statistics at a glance – 2011
  • Table 2 – Worldwide Internet users – 2000 - 2011
  • Table 3 – Worldwide Internet penetration by region – 2009; 2010
  • Table 4 – Top ten ranking by country by Internet users – Mid 2008; Mid 2010
  • Table 5 – Worldwide broadband subscribers and annual change – 2005 - 2011
  • Table 6 – Broadband access among Internet households – selected countries – 2004 - 2010
  • Table 7 – Global DSL subscribers – 2000 - 2011
  • Table 8 – Worldwide mobile subscribers and annual change – 2000 - 2011
  • Table 9 – Mobile subscribers by region – 1993 - 2010
  • Table 10 – Worldwide 3G subscribers – 2004 - 2010
  • Table 11 – Top 25 publicly listed carriers worldwide by sales – 2009; 2010
  • Table 12 – Top 15 publicly listed carriers worldwide by sales (historical) – 2008
  • Table 13 – Top 15 publicly listed carriers in emerging markets by sales – 2010
  • Table 14 – Top 15 publicly listed carriers in emerging markets by sales (historical) – 2008
  • Table 15 – Global telecoms capital expenditure – 2008 - 2011
  • Table 16 – Global telecoms revenue – 2002; 2006; 2008 - 2010
  • Table 17 – Global telecoms expenditure as a percentage of GDP – 1990; 2006; 2009
  • Table 18 – Worldwide satellite industry revenue – 2008 - 2010
  • Table 19 – Worldwide satellite services revenue – 2003; 2006; 2008; 2010
  • Table 20 – Worldwide total contract value of outsourced services across all sectors – Q1 2008 - 2011
  • Table 21 – Worldwide mobile statistics at a glance – 2011
  • Table 22 – Indicative monthly mobile minutes of use – selected countries – 2008 - 2009
  • Table 23 – Worldwide mobile subscribers and annual change – 2000 - 2011
  • Table 24 – Mobile subscribers by region – 1993 - 2010
  • Table 25 – Worldwide 3G subscribers – 2004 - 2011
  • Table 26 – Top ten carriers worldwide by revenue – 2010
  • Table 27 – Top 3 telecom operators worldwide by revenue growth - 2010
  • Table 28 – Top mobile operators by subscriber market share - 2010 – USA; Africa; UK; China
  • Table 29 – Worldwide MVNO subscribers – 2005; 2009; 2010; 2013
  • Table 30 – China - mobile subscribers and annual change – 1995 - 2011
  • Table 31 – India - mobile subscribers and annual change – 2006 - 2011
  • Table 32 – Middle East - 3G subscribers as a percentage of total subscribers – selected countries – 2006 - 2008
  • Table 33 – Number of prepaid subscribers worldwide – 2007 - 2011
  • Table 34 – Prepaid subscribers as a percentage of total subscribers in select countries – 2008
  • Table 35 – Prepaid service revenue worldwide – 2005 - 2011
  • Table 36 – Brazil - prepaid subscribers and prepaid market share – 2002 - 2009
  • Table 37 – India - mobile ARPU by technology, prepaid/postpaid/blended – June 2009
  • Table 38 – Top 3 telecom operators worldwide by revenue growth - 2010
  • Table 39 – Worldwide mobile services revenue – 2008 - 2012
  • Table 40 – Worldwide average mobile monthly ARPU – 2005 - 2011
  • Table 41 – Indicative comparison of selected European countries by monthly mobile ARPU – 2009; 2010; 2015
  • Table 42 – India - Mobile ARPU (GSM and CDMA) – 2005 - 2009
  • Table 43 – Egypt - Mobinil blended monthly ARPU and AUPU – 2002 - 2010
  • Table 44 – Blended mobile ARPU – selected carriers – Q1 2008; Q1 2009; mid 2010
  • Table 45 –Mobile termination rates by region – 2005; 2010
  • Table 46 –Mobile termination rates in select countries – 2009
  • Table 47 – EU average mobile termination charges – 2004 - 2009
  • Table 48 – Worldwide mobile roaming revenue – 2000; 2008; 2012
  • Table 49 – European roaming charges – 2007 - 2011
  • Table 50 – Worldwide overall mobile handset sales – 2004 - 2011
  • Table 51 – Worldwide overall mobile handset sales – Q3 2006 - 2010
  • Table 52 – Worldwide overall mobile handset sales by quarter – 2009 –2010
  • Table 53 – Mobile handset revenue worldwide – 2009 - 2014
  • Table 54 – Handset supplier worldwide market shares – 1999 - 2010
  • Table 55 – Worldwide smart phone mobile device sales by quarter – 2009-2010
  • Table 56 – Worldwide smartphone operating systems by market share – 2007 - 2010
  • Table 57 - Apple versus Nokia – handset division operating profit – Q3 2008 - 2009
  • Table 58 – Worldwide Internet users – 2000 - 2011
  • Table 59 – Worldwide Internet penetration by region – 2009; 2010
  • Table 60 – Top ten ranking by country by Internet users – Mid 2008; 2010
  • Table 61 – Households with access to a home computer and the Internet – selected countries – 2008 - 2009
  • Table 62 – Top 11 countries – average time spent online each month – Q4 2010
  • Table 63 – Top US online activities – 2010
  • Table 64 – Historical - top online activities – 2008
  • Table 65 – Number of domain names worldwide – 2007 - 2010
  • Table 66 – Internet users by top 10 languages – 2005; 2007; 2010
  • Table 67 – Worldwide market share of top 5 browsers – various months – 2007-2008; 2010-2011
  • Table 68 – Web server market share top 4 developers – various months - 2004 - 2008; 2010; 2011
  • Table 69 – How people find websites
  • Table 70 – Worldwide search engine market share – January 2010; May 2011
  • Table 71 – Number of websites worldwide – various months - 2004; 2006; 2008 – 2009; 2011
  • Table 72 – Visitors to top web properties worldwide – 2008; June 2009; May 2011
  • Table 73 – Time spent on online in social networks by top 10 countries – 2010
  • Table 74 – Worldwide market share of mobile social network users – 2008; 2013
  • Table 75 – Top 5 countries using Facebook by unique monthly users – 2010
  • Table 76 – The demise of MySpace - Facebook versus MySpace by unique monthly users – 2009 - 2010
  • Table 77 – Worldwide online gambling revenue – 1997; 2001; 2004; 2006; 2008, 2010
  • Table 78 – Total value of bets placed via mobile gambling worldwide – 2006; 2010; 2015
  • Table 79 – Worldwide VoIP subscriber base – 2005 - 2011
  • Table 80 – Worldwide VoIP services market value – 2008 - 2010
  • Table 81 - Largest VoIP providers by subscribers – mid-2008; 2009
  • Table 82 – Largest alternative VoIP providers by subscribers – 2009; 2010
  • Table 83 – Worldwide registered users of Skype – 2007 - 2010
  • Table 84 – Growth in IP telephony in China – 2004 - 2010
  • Table 85 – Registered Tom-Skype users in China – 2005 - 2009
  • Table 86 – VoIP subscribers and annual change in Japan – 2004 - 2010
  • Table 87 – VoIP subscribers and market share by operator in Japan – June 2010
  • Table 88 – Carrier share of VoIP subscribers in Japan – 2006 - 2010
  • Table 89 - Apple versus Nokia – handset division operating profit – Q3 2008 - 2009
  • Table 90 – Annualised European voice and data market annual growth – 2006 - 2011
  • Table 91 – Japan – mobile wireless Internet subscribers – 2000 - 2009
  • Table 92 – Japan – mobile wireless Internet subscribers by providers – April 2009
  • Table 93 – South Korea - Wireless Internet subscribers by service provider – June 2008
  • Table 94 – SK Telecom wireless Internet ARPU by service type – 2005 - 2009
  • Table 95 – Number of commercial HSPA launches worldwide – various dates - 2006 - 2011
  • Table 96 – Worldwide HSPA subscribers – 2010; 2013
  • Table 97 – Worldwide LTE subscribers – 2013 - 2015
  • Table 98 – Worldwide WiMAX subscribers – 2007 – 2011; 2015
  • Table 99 – Number of Wi-Fi mobile handset shipments worldwide – 2009 – 2010; 2015
  • Table 100 – Number of Wi-Fi hotspots worldwide – 2005; 2007; 2009; 2011
  • Table 101 – Number of public Wi-Fi hotspots – top 10 countries worldwide – mid-2009; early 2011
  • Table 102 – Installed base of Bluetooth devices worldwide – 2005; 2007; 2010; 2011
  • Table 103 – Worldwide messaging industry revenue by key segment – 2010
  • Table 104 – Worldwide text messages sent – 2010; 2011
  • Table 105 - MMS global revenue – 2009; 2010
  • Table 106 – Number of email users worldwide – 2009; 2011
  • Table 107 – Number of emails sent each day worldwide – 2007; 2009; 2011; 2013
  • Chart 1 – Global fixed broadband subscriber growth - 2008 - 2011
  • Chart 2 –Worldwide mobile subscriber growth – 2008 - 2011
  • Chart 3 – China - mobile subscriber growth, population penetration – 2000 - 2009
  • Chart 4 – Mobile penetration rate of selected Latin American countries – March 2010
  • Chart 5 – Global smart phone mobile device sales by quarter – 2009 - 2010
  • Chart 6 – Global overall telecoms capital expenditure – 2008 – 2011
  • Chart 7 - Smart phone sales by selected Operating System – 2010
  • Chart 8 - Smart phone sales by selected Operating System – 2010
  • Chart 9 - Global BlackBerry shipments - 2007-2010
  • Chart 10 - Annualised European voice and data market annual growth – 2006 - 2011
  • Chart 11 - mobile wireless internet subscribers - 2000-2009
  • Chart 12 - SK Telecom wireless Internet ARPU by service type - 2005-2009
  • Exhibit 1 – Major global fixed satellite service operators
  • Exhibit 2 – Mobile billionaires
  • Exhibit 3 – Digital Dividend
  • Exhibit 4 – FMC service examples
  • Exhibit 5 – Growth inhibitors for FMC
  • Exhibit 6 – Leading dual-mode mobile device manufacturers
  • Exhibit 7 – Growth drivers for prepaid mobiles in emerging markets
  • Exhibit 8 – Number portability: key considerations
  • Exhibit 9 – Examples of countries with mobile numbering plans
  • Exhibit 10 – Stranded telco assets cost billions
  • Exhibit 11 – Evidence of higher use by business users
  • Exhibit 12 – Historical global mobile ARPU developments
  • Exhibit 13 – BaK and CPNP payment systems
  • Exhibit 14 –Europe - Roaming Regulation amendments –July 2009 - 2013
  • Exhibit 15 – Billions in revenue from replacement handsets
  • Exhibit 16 – Handset prices in decline
  • Exhibit 17 – Apple iPhone
  • Exhibit 18 – Open Handset Alliance
  • Exhibit 19 – Satellite phone
  • Exhibit 20 – Examples of Web 2.0 developments
  • Exhibit 21 – Keeping the Internet up to speed
  • Exhibit 22 – Top 10 most popular domain name suffixes worldwide – 2010
  • Exhibit 23 – World Wide Web - The phenomenon of the 1990s
  • Exhibit 24 – Examples of alternative search engines
  • Exhibit 25 – Examples of popular web properties – Japan; USA; Germany
  • Exhibit 26 – Difference between Grid Computing, Utility Computing and Cloud Computing
  • Exhibit 27 – The Obama campaign
  • Exhibit 28 – Foursquare
  • Exhibit 29 – Twitter usage facts
  • Exhibit 30 – Examples of key players in gaming industry sectors worldwide
  • Exhibit 31 – Brief company profile – Social game developer – Zynga
  • Exhibit 32 – Anarchy Online by Funcom
  • Exhibit 33 – VoIP market – selected key developments
  • Exhibit 34 – Leading consumer VoIP service providers by region1
  • Exhibit 35 – Examples of selected alternative VoIP providers
  • Exhibit 36 – Approximate data rates for selected services on mobile devices
  • Exhibit 37 – Digital Dividend
  • Exhibit 38 – Key app store competitors1 – 2011
  • Exhibit 39 –Mobile Apps examples – 2011
  • Exhibit 40 – Apple iPhone
  • Exhibit 41 – South Korea - Wireless Internet operators and services
  • Exhibit 42 – Defined: HSPA, HSDPA, HSUPA
  • Exhibit 43 – LTE definition
  • Exhibit 44 –Location of LTE commercial networks – January 2011
  • Exhibit 45 – WiMAX Forum
  • Exhibit 46 – UQ Communications starts WiMAX deployments
  • Exhibit 47 – What is IMS?
  • Exhibit 48 – IMS in context with NGN, FttH
  • Exhibit 49 – Bluetooth SIG
  • Exhibit 50 – A brief history - SMS
  • Exhibit 51 – Definition: Premium SMS
  • Exhibit 52 – Sybase 365
  • Exhibit 53 –Verizon looks toward M2M and smart grids
  • Exhibit 54 – MMS for criminal surveillance
  • Exhibit 55 – Microsoft and HP – developing a Unified Communications platform
  • Exhibit 56 – Key benefits of USSD

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