2011 Global Mobile Broadband - Insights into Worldwide Progress

Publication Overview

This annual report offers a wealth of information on the global mobile broadband sector. The report includes analyses, statistics and trends. The report provides valuable insight into the key trends occurring worldwide and unique regional perspectives on the markets of North America, Latin America, Europe, Middle East, Africa and Asia Pacific.

Subjects covered include:

  • Key Global Mobile Broadband Trends;
  • Global Mobile Broadband Apps Market;
  • Global Mobile Social Networking and Mobile Gaming;
  • Mobile Location Based Service Trends;
  • Mobile Messaging Services;
  • Mobile TV and Video;
  • Mobile Commerce;
  • Mobile Broadband Technologies Overview;
  • Key Trends in Mobile Handset Sector;
  • Regional Mobile Broadband Insights and Statistics.

Researchers:- Kylie Wansink, Paul Budde, Lawrence Baker, Lucia Bibolini, Peter Evans, Lisa Hulme-Jones, Paul Kwon, Henry Lancaster, Peter Lange, Tine Lewis, Stephen McNamara.

Current publication date:- April 2011 (15th Edition)
Next publication date:- April 2012

 

Executive Summary

Consumers embrace mobile apps

Mobile broadband applications have been enthusiastically embraced by consumers around the world. Mobile phones now have the ability to provide services far beyond voice communication and what we are seeing today is just the tip of the iceberg. Developers have already released hundreds of thousands of mobile apps into the market and many of these are free. They encompass a wide range of sectors from entertainment to more useful apps such as those based on health, productivity or education.

Mobile social networking is a growth area and has become a popular way to check and update services like Facebook and Twitter. Mobile social networking companies are also hoping to capitalise on developing markets where mobile devices have the potential to be a much larger market than fixed internet services.

Location based technology is also being integrated into social networking and we are finally beginning to see applications for this technology become available to mass audiences. Services like FourSquare and Facebook Places have gained much attention and offer users the ability to ‘check-in’ and inform others of their current location. The future of mobile Location Based Services will continue to emerge as handsets with smarter capabilities, new apps and user interfaces continue to permeate the market.

Mobile gaming has also become a popular platform for game playing and smart phones are increasing growth in this sector as they offer a better platform for downloading and playing mobile games. Asia-Pacific is expected to be a key region for growth, with mobile gaming already popular in Japan.

Mobile devices are also becoming a popular tool for conducting m-commerce transactions with mobile banking, mobile auctions and mobile ticketing just some of the growth areas.

The popularity of mobile messaging services continues to grow on the back of the introduction of capped data changes, smart phones and bundled services. The one area of note in decline is the PSMS market, which is feeling the impact of users now enjoying the freedom of choosing their own content using smart phones. This development was foreshadowed by BuddeComm during most of the 2000s.

Many industry commentators have hoped during the past few years that mobile TV, representing a convergence between the mobile and broadcasting sectors, would lead to considerable changes in the way people used the technologies and services offered by both industries. However a number of barriers remain which prevent consumers taking to mobile TV services in sufficient numbers for ‘tipping points’ to be reached. These include a continuing lack of awareness of the mobile TV and video services on offer, and their cost.

Furthermore video based content is to a greater extent being included within various apps, and charging for video based services separately is thus becoming increasingly difficult.

Examples of key insights:

  • In late 2010 eBay reported that an item is bought from a mobile every 15 seconds;
  • Mobile cloud computing, where data storage and processing occur outside mobile devices, will show exponential growth during the next five years and will also have implications for mobile apps;
  • New mobile broadband technologies based on 4G are finally becoming available and in 2011 there are at least 17 commercial LTE networks in service;
  • While Europe, Middle East and Africa (EMEA) currently hold the largest market share in terms of mobile bankers worldwide; it is expected that Asia will take the lead position within the next five years;
  • African mobile operators make up to 19% of their revenues with mobile data services;
  • The demand for mobile broadband in North America is exemplified by AT&T’s mobile data traffic growth, which exceeded eight thousand percent in the past four years. Over the next five years, AT&T expects its total data volumes to increase a further tenfold, from around 25 petabytes per month in 2011 to around 150 petabytes per month in 2015;
  • The developed markets in the Asia region, such as Japan, South Korea, Hong Kong, Singapore and Taiwan, lead the rest of the region into the next generations of mobile applications;
  • Brazil is by far the Latin American regional leader, with about 21 million people signed up for 3G services.

BuddeComm’s new report, Global Mobile Broadband – Insights into Worldwide Progress, gives the latest insights into the global mobile broadband sector. It explores key issues and opportunities and provides analyses, statistics, forecasts and trends. The report includes broad statistical information and insights into mobile apps, mobile social networking, m-gaming, location based services, messaging and mobile TV/Video.

It also provides insight into the m-commerce sector which has surpassed all growth expectations in the last couple of years. The report also includes a unique perspective into how the mobile broadband sector is unfolding differently around the world by incorporating regional overviews written by BuddeComm’s senior analysts. Please note: mobile communications is covered in detail in a separate BuddeComm annual publication.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

  • 1. Global Mobile Broadband Insights
    • 1.1 Key mobile broadband trends
      • 1.1.1 Overview
      • 1.1.2 Mobile’s need for fibre
      • 1.1.3 Spectrum issue – more to it than meets the eye
      • 1.1.4 Mobile operators and the broadband boom
    • 1.2 Recent regional and country news
      • 1.2.1 Morocco – A booming 3G mobile broadband market
      • 1.2.2 UAE and Saudi Arabia take a stand against Blackberry
      • 1.2.3 Europe’s mobile data pricing squeeze
    • 1.3 Examples of leading countries
      • 1.3.1 Japan
      • 1.3.2 South Korea
  • 2. Global Mobile Services and Apps
    • 2.1 Key mobile apps market trends
      • 2.1.1 Overview
      • 2.1.2 Mobile cloud computing impact on apps market
      • 2.1.3 Mobile revenue and apps
      • 2.1.4 Data traffic considerations
      • 2.1.5 Advertising an important revenue stream
      • 2.1.6 M-health also of key interest
      • 2.1.7 Endless innovations for mobile apps
      • 2.1.8 Mobile app market summary
    • 2.2 Key mobile social networking and gaming trends
      • 2.2.1 Social networks
      • 2.2.2 Online and mobile gaming market
    • 2.3 Key mobile location based service trends
      • 2.3.1 Introduction
      • 2.3.2 MLBS market overview
      • 2.3.3 Mobile Location Based Gaming
      • 2.3.4 Mobile Location Based Advertising (MLBA)
      • 2.3.5 Vehicle tracking
      • 2.3.6 People tracking
      • 2.3.7 Geotagging
      • 2.3.8 GPS
    • 2.4 Key mobile messaging trends
      • 2.4.1 Introduction
      • 2.4.2 Short Messaging Service (SMS)
      • 2.4.3 Interesting examples of SMS applications
      • 2.4.4 Permission-based SMS
      • 2.4.5 Machine-to-Machine (M2M)
      • 2.4.6 Mobile Instant Messaging (MIM)
      • 2.4.7 Multimedia Messaging Service (MMS)/Enhanced SMS (EMS)
      • 2.4.8 Unified Communications (UC)
      • 2.4.9 Email/mobile email
      • 2.4.10 Unstructured Supplementary Service Data (USSD)
    • 2.5 Key mobile TV/video trends
      • 2.5.1 Mobile TV market summary
      • 2.5.2 Mobile TV market insights
      • 2.5.3 Developed market: Western Europe case study
      • 2.5.4 Developing market: South Africa case study
  • 3. Global Mobile Commerce
    • 3.1 Key m-commerce trends
      • 3.1.1 The m-commerce revolution
      • 3.1.2 Market summary
      • 3.1.3 Mobile payments apps
      • 3.1.4 Mobile entertainment apps
      • 3.1.5 Mobile banking and brokerage
      • 3.1.6 Auctions
      • 3.1.7 Mobile location shopping and marketing
      • 3.1.8 Mobile vouchers, coupons and loyalty cards
  • 4. Global Mobile Broadband Technologies
    • 4.1 Key mobile broadband technologies
      • 4.1.1 Overview
      • 4.1.2 HSPA
      • 4.1.3 LTE
      • 4.1.4 WiMAX
      • 4.1.5 IMS
      • 4.1.6 Short range wireless insights
  • 5. Global Mobile Handset Market
    • 5.1 Global mobile handset market trends
      • 5.1.1 Historical handset market growth
      • 5.1.2 Global mobile handset statistics and forecasts
      • 5.1.3 Smartphones leaders
      • 5.1.4 Other trends and developments
      • 5.1.5 Safety and security issues
  • 6. Regional Overviews
    • 6.1 North America
      • 6.1.1 Overview
      • 6.1.2 HSPA+
      • 6.1.3 LTE
      • 6.1.4 WiMAX
    • 6.2 Latin America
      • 6.2.1 UMTS
      • 6.2.2 WiMAX
      • 6.2.3 Long Term Evolution (LTE)
      • 6.2.4 Smart phones
    • 6.3 Europe
      • 6.3.1 Market overview
      • 6.3.2 New business models needed
      • 6.3.3 Mobile application stores
      • 6.3.4 Location-based services
      • 6.3.5 Short Message Service (SMS)
      • 6.3.6 Multimedia Messaging Services (MMS)
      • 6.3.7 Mobile TV
      • 6.3.8 M-commerce
      • 6.3.9 Mobile services
      • 6.3.10 Near Field Communications (NFC)
      • 6.3.11 Mobile broadband technologies
    • 6.4 Africa
      • 6.4.1 Market overview
    • 6.5 Middle East
      • 6.5.1 Overview
      • 6.5.2 HSDPA/HSPA
      • 6.5.3 WiMAX
      • 6.5.4 Mobile broadband data and content revenues growing
    • 6.6 Asia
      • 6.6.1 Market overview
      • 6.6.2 Wireless broadband in Asia
    • 6.7 Pacific Region
      • 6.7.1 Australia
      • 6.7.2 New Zealand
  • 7. Glossary of Abbreviations
  • Table 1 – Annualised European voice and data market annual growth – 2006 - 2011
  • Table 2 – Japan – mobile wireless internet subscribers – 2000 - 2010
  • Table 3 – South Korea - wireless internet subscribers by service provider – June 2008
  • Table 4 – SK Telecom wireless internet ARPU by service type – 2005 - 2009
  • Table 5 – Google overall advertising revenue – 2009; 2010
  • Table 6 – Time spent on social networks by top 10 countries – 2009 - 2010
  • Table 7 – Worldwide market share of mobile social network users – 2008; 2013
  • Table 8 – Worldwide online gambling revenue – 1997; 2001; 2004; 2006; 2008, 2010
  • Table 9 – Total value of bets placed via mobile gambling worldwide – 2006; 2010; 2015
  • Table 10 – Location based service users – Foursquare; Facebook; MyGamma; Gowalla – early 2011
  • Table 11 – Worldwide MLBS subscribers – 2008 – 2014
  • Table 12 – Worldwide MLBS revenue – 2007; 2009; 2015
  • Table 13 – Regional MLBS revenue – 2009
  • Table 14 – Worldwide messaging industry revenue by key segment – 2010
  • Table 15 – Worldwide text messages sent – 2010; 2011
  • Table 16 - MMS global revenue – 2009; 2010
  • Table 17 – Number of email users worldwide – 2009; 2011
  • Table 18 – Number of emails sent each day worldwide – 2007; 2009; 2011; 2013
  • Table 19 – Number of commercial HSPA launches worldwide – various dates - 2006 - 2011
  • Table 20 – Worldwide HSPA subscribers – 2010; 2013
  • Table 21 – Worldwide LTE subscribers – 2013 - 2015
  • Table 22 – Worldwide WiMAX subscribers – 2007 – 2011; 2015
  • Table 23 – Number of Wi-Fi mobile handset shipments worldwide – 2009 – 2010; 2015
  • Table 24 – Number of Wi-Fi hotspots worldwide – 2005; 2007; 2009; 2011
  • Table 25 – Number of public Wi-Fi hotspots – top 10 countries worldwide – mid-2009; early 2011
  • Table 26 – Installed base of Bluetooth devices worldwide – 2005; 2007; 2010; 2011
  • Table 27 – Worldwide overall mobile handset sales – 2004 - 2011
  • Table 28 – Worldwide overall mobile handset sales by quarter – 2009 –2010
  • Table 29 – Mobile handset revenue worldwide – 2009 - 2014
  • Table 30 – Handset supplier worldwide market shares – 1999 - 2010
  • Table 31 – Worldwide smart phone mobile device sales by quarter – 2009-2010
  • Table 32 – Worldwide smartphone operating systems by market share – 2007 - 2010
  • Table 33 - Apple versus Nokia – handset division operating profit – Q3 2008 - 2009
  • Table 34 – Latin America – UMTS subscribers and penetration - 2007 - 2011
  • Table 35 – Brazil – UMTS subscribers and penetration - 2008 - 2011
  • Table 36 – Worldwide mobile applications by platform – January 2011
  • Table 37 – USA and Europe – market share of popular sites by mobile application platform – 2010
  • Table 38 – European mobile SMS messaging revenue – 2004; 2006; 2008; 2011 - 2012
  • Table 39 – European mobile gaming market value – 2005 - 2007; 2009, 2012
  • Table 40 – Mobile broadband subscribers with broadband capability in selected Middle East countries – 2011
  • Table 41 – WiMAX subscribers and market share in Bahrain – 2006 – 2010
  • Table 42 –Data and content revenue as a percentage of total revenue in Israel by mobile operator – 2003 - 2010
  • Table 43 – Japan - mobile internet subscribers, services by provider – December 2010
  • Table 44 – Asia –WCDMA 3G subscribers by market – 2009 - 2010
  • Table 45 – Cost of mobile data plans per MB by selected providers in New Zealand – March 2011
  • Chart 1 - Annualised European voice and data market annual growth – 2006 - 2011
  • Chart 2 - Japan - mobile wireless internet subscribers - 2000-2010
  • Chart 3 - SK Telecom wireless internet ARPU by service type - 2005-2009
  • Chart 4 – Global mobile app store download revenue – 2010 – 2014
  • Chart 5 – Worldwide mobile TV subscribers - 2009; 2011; 2013
  • Chart 6 - Worldwide overall mobile handset sales by quarter – 2009 –2010
  • Chart 7 – Worldwide smart phone sales by selected operating system – 2010
  • Chart 8 - Global BlackBerry shipments - 2007-2010
  • Chart 9 - Forecast USA mobile broadband users – 2011 - 2016
  • Chart 10 – Colombia – mobile broadband market share by operator – June 2010
  • Chart 11 – European mobile gaming market value – 2005 - 2007; 2009, 2012
  • Chart 12 – Morocco – ADSL vs. 3G mobile subscribers – 2007 - 2010
  • Chart 13 – Safaricom (Kenya) mobile data revenue by service – 2010
  • Chart 14 – Wireless broadband subscribers and mobile data revenue in Australia – 2009 - 2010
  • Chart 15 –Market share of smartphone market in Australia – 2008 - 2011
  • Chart 16 – Australian apps market revenue estimates – 2009 - 2015
  • Chart 17 – Mobile broadband subscribers and penetration rates in New Zealand – 2009 -2011
  • Exhibit 1 – Approximate data rates for selected services on mobile devices
  • Exhibit 2 – Digital Dividend
  • Exhibit 3 – South Korea - wireless internet operators and services
  • Exhibit 4 – Key app store competitors1 – 2011
  • Exhibit 5 –Mobile Apps examples across various sectors – 2011
  • Exhibit 6 – The Obama campaign
  • Exhibit 7 – Foursquare
  • Exhibit 8 – Examples of key players in gaming industry sectors worldwide
  • Exhibit 9 – Brief company profile – Social game developer – Zynga
  • Exhibit 10 – Anarchy Online by Funcom
  • Exhibit 11 – Location Based Systems (LBS) applications by market division
  • Exhibit 12 – Gypsii and Twitter tie-up to launch Tweetsii
  • Exhibit 13 – Definition of Geotagging/Geocoding
  • Exhibit 14 – GPS applications and industry use
  • Exhibit 15 – A brief history - SMS
  • Exhibit 16 – Definition: Premium SMS
  • Exhibit 17 – Sybase 365
  • Exhibit 18 –Verizon looks toward M2M and smart grids
  • Exhibit 19 – MMS for criminal surveillance
  • Exhibit 20 – Microsoft and HP – developing a Unified Communications platform
  • Exhibit 21 – Key benefits of USSD
  • Exhibit 22 – Open Mobile Video Coalition
  • Exhibit 23 – Mobile TV/Video – emerging across the world
  • Exhibit 24 – First example of video media collaboration
  • Exhibit 25 – A plethora of mobile TV technologies
  • Exhibit 26 – Overview of PayPal
  • Exhibit 27 – Global e-commerce statistics
  • Exhibit 28 – Mobile devices rise in popularity
  • Exhibit 29 – M-commerce – key developments
  • Exhibit 30 – Money transfer services
  • Exhibit 31 – Defined: HSPA, HSDPA, HSUPA
  • Exhibit 32 – LTE definition
  • Exhibit 33 –Location of LTE commercial networks worldwide – January 2011
  • Exhibit 34 – WiMAX Forum
  • Exhibit 35 – UQ Communications starts WiMAX deployments in Japan
  • Exhibit 36 – What is IMS?
  • Exhibit 37 – IMS in context with NGN, FttH
  • Exhibit 38 – Bluetooth SIG
  • Exhibit 39 – Billions in revenue from replacement handsets worldwide
  • Exhibit 40 – Handset prices in decline
  • Exhibit 41 – Apple iPhone
  • Exhibit 42 – Open Handset Alliance
  • Exhibit 43 – Satellite phone
  • Exhibit 44 – Sample European HSCSD networks – 2011
  • Exhibit 45 – HSPA+ network operators in select European countries – 2011
  • Exhibit 46 – European LTE network deployments – 2011
  • Exhibit 47 – European LTE network commitments – 2011
  • Exhibit 48 – Africa mobile broadband market highlights

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Technologies

Digital Media
Mobile & Wireless Broadband and Media

Number of pages 131

Status Archived

Last updated 6 Apr 2011
Update History

Analyst: Kylie Wansink

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