Last updated: 2 Nov 2011 Update History
Report Status: Archived
Report Pages: 171
Analyst: Kylie Wansink
This annual report offers a wealth of information on the global digital TV, IPTV, Web TV and Mobile TV sectors. The report includes analyses, statistics and trends and explores the incredible changes experienced by the television broadcasting industry over the past couple of years; including the competitive and challenging market conditions combined with advances in technology. The report provides valuable insight into the key trends occurring worldwide and unique case studies from around the world, written by BuddeComm’s Senior Analysts.
Subjects covered include:
Researchers:- Kylie Wansink, Paul Budde, Lawrence Baker, Lucia Bibolini, Peter Evans, Lisa Hulme-Jones, Paul Kwon, Henry Lancaster, Peter Lange, Stephen McNamara.
Current publication date:- November 2011 (4th Edition)
We are now starting to see the more widespread availability of digital TV and this has revealed a clear point of difference between the strategic directions being taken by the telecoms and broadcasting industries. Less emphasis is being placed by the broadcasters on the Internet-based opportunities and more on adding TV-based entertainment to their offerings. They do have access to good quality entertainment, which is protected through rights and royalties, and this helps them to withstand the tsunami of technology which is undermining their business model.
At this stage the effort of the broadcasting industry is clearly focussed on digital TV - but they also aware that there is a continuing shift towards Internet-based TV. Initially broadcasters feared the impact of DVR with its ad skipping capabilities and now it is to a worry that viewers will move away from traditional TV entirely in favour of Internet TV. These pressures will impact upon the broadcasters cost margins, as it will force them to pour more money into programming and marketing.
There is currently much attention on TV sets becoming Internet enabled with multiple function screens. Known as Smart TVs, these new Consumer Electronics (CE) devices are fast becoming the focus for home media centres with some already able to stream movies and content straight from the Internet and allow access to real-time data and interactive services. It is predicted that these TVs will soon rise sharply in popularity and rival the gaming consoles which currently offer this type of Internet accessibility.
The traditional broadcasters are also competing with the rise of Online Video, also known as Web TV. Web TV is where consumers view programs and videos, often user-generated, by a PC or mobile device. The growth of online video has spawned a number of different business models – some more successful than others. YouTube was one of the first to prove early-on that watching videos on the Internet, particularly user-generated videos, could be hugely popular. At first these types of short online video services were only be accessed via a PC over the Internet, but this soon grew to include mobile and tablet devices. Today, services like Netflix, allow a user to not only watch movies and TV programs on a PC, but also by streaming to TV, Wii, Xbox, PS3, mobile and other devices.
While many industry commentators have hoped during the past few years that mobile TV, representing a convergence between the mobile and broadcasting sectors, would lead to considerable changes in the way people used the technologies and services offered by both industries, this has not year really been achieved. While some mobile users may occasionally access mobile video services – a number of barriers remain which prevent consumers taking to mobile TV services in sufficient numbers for ‘tipping points’ to be reached. These include a continuing lack of awareness of the mobile TV and video services on offer, and their cost.
BuddeComm’s new report, Global Digital Broadcasting – IPTV, Smart TV, Web and Mobile TV Trends, gives the latest insights into the developments occurring in the Digital TV, IPTV, Web TV and Mobile TV sectors. The television broadcasting industry has experienced incredible changes over the past couple of years due to competitive and challenging market conditions combined with advances in technology. The networks are facing intense competition and vying for both viewers and advertising dollars as consumers have more choice based on the different transmission technologies. This report explores key issues and opportunities presented by these changes. The report includes analyses, statistics, forecasts and trends as well as a unique perspective on how the TV broadcasting sectors are unfolding differently around the world by incorporating case studies written by BuddeComm’s senior analysts.
Examples of key insights:
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Senator Deborah O’Neill, at the Select Senate Committee on the NBN – March 2014
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
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